Hubspot Marketing
MARCH 20, 2023
Consumer preferences are constantly evolving, which keeps things interesting. To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs.
Zumvu
MARCH 20, 2023
WhatsApp Business can be a vital marketing and customer service tool for businesses. Using WhatsApp Business can give you a competitive edge. Many of its features are great for businesses.
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Digital Marketer
MARCH 20, 2023
Are you a marketer or business owner looking for a powerful secret weapon to help you think deeply and learn the intricacies of marketing? Look no further than Marketer Vision, the ultimate marketing framework designed to elevate your understanding and skills to new heights. Unlike other prompts, Marketer Vision is a comprehensive framework with extensive knowledge and AI-driven insights that empower you to dive deep into the world of marketing.
Aspiration Marketing
MARCH 20, 2023
Chances are that, if you're reading this guide, you are either intimidated by social media marketing or you think you must do it but hate being torn away from your core business—or both. However, neither of these objections needs to be true. With a little effort, social media can deliver immense returns on your investment and do so in a way that enhances, not distracts, from your company's focus on delivering great products to excited customers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MARCH 20, 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI's most recent advancements, we've compiled a list of interesting AI statistics to consider before you use it for your own company strategy.
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
MARCH 20, 2023
It goes without saying that AI technology is rapidly changing the way people do just about everything. Searching for information, checking code for errors, and creating original art are just the beginning. Now, AI is about to change how you use your favorite Microsoft 365 products, as well. On March 16, 2023, Microsoft announced that they’re developing their very own answer to high-functioning chatbots like OpenAI’s ChatGPT – Microsoft 365 Copilot.
Buffer Marketing
MARCH 20, 2023
The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.
Search Engine Land
MARCH 20, 2023
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. Instead of creating content randomly, you’ll create content for specific reasons, and each piece will contribute to growth.
Search Engine Journal
MARCH 20, 2023
Learn how to work more efficiently with smaller in-house marketing budgets by executing SEO strategies that only cost money when they work. The post Enterprise SEO: 4 Ways To Boost SEO ROI With No Overhead Costs appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customers.ai
MARCH 20, 2023
Are you tired of sending the same old sales prospecting emails and not getting any responses? Well, you’re in luck! In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses.
Martech
MARCH 20, 2023
Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work. At a high level, martech partner programs are created to help vendors expand their reach. The partners become an extension of the vendor sales team. These programs also provide value to customers since partner companies lend additional credibility, experience and ancillary services and products (i.e., implementation, customization and third-party connectors).
CMO Network
MARCH 20, 2023
Having a baby, buying a home, and retiring are all major life events that bring stress and uncertainty. Knowing this, USAA follows a “Life Events” strategy to design end-to-end experiences around these major events.
Martech
MARCH 20, 2023
The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give them. A vague or general prompt will get you vague, general results. Here are three essentials for writing a good prompt. 1: Be specific. Detail precisely what you are looking for. General: What are best practices for CRM? Precise: What are best practices for using CRM with account based marketing?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
MARCH 20, 2023
Microsoft Bing has added Bing Chat answers in the Bing Search results in place of some of the answer boxes. We knew this was coming , as Mikhail Parakhin, who leads up Bing Search and Bing Chat, suggested would happen a week ago and now it seems to be here. What it looks like. Here is a screenshot of one of many queries that triggers the Bing Chat answer in Bing Search: What happens.
Martech
MARCH 20, 2023
Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a Gartner survey of 300 top financial executives. Some 21% are planning on level funding, while 25% predict they will cut the marketing budget by at least 3%. “CFOs are most polarized in this area with one quarter planning large increases in marketing of 10% or more, another quarter planning cuts, and the remaining half sitting somewhere in between,” said Alexander Bant, chief
Social Media Examiner
MARCH 20, 2023
Looking for effective ways to promote and sell your products on Instagram? Want to leverage Instagram's native tools to increase sales and attract more customers? In this article, you’ll discover actionable tips for selling products on Instagram. Organic Methods for Promoting and Selling on Instagram Do you want to sell products via feed content, Stories, […] The post From Likes to Sales: Using Instagram to Boost Your Business appeared first on Social Media Examiner.
Search Engine Land
MARCH 20, 2023
To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks. Eventually, you’ll reach a point where increased bids will only return little to no gain. This is the law of diminishing returns at play. When running PPC campaigns, you are contending with this concept and many other factors outside your control.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
MARCH 20, 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Sprout Social
MARCH 20, 2023
Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.
CMO Network
MARCH 20, 2023
We are entering the "second quantum revolution" and marketers need to begin to understand its future implications.
Neil Patel
MARCH 20, 2023
You know the phrase by Benjamin Franklin that goes, “Time is money”? Well, a slow average page load time is like losing money. You don’t like the sound of that, do you? Customers are demanding faster websites, especially on mobile. A slow page speed will cost you traffic and sales conversions. Studies show that a page that takes longer than six seconds to load loses about 1 of every 2 visitors.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Practical eCommerce - Marketing
MARCH 20, 2023
The continued growth of advertising on retail websites and marketplaces depends on how those platforms collect and use data. Will they choose frugality or gluttony? The post Retail Media Should be Data Thrifty appeared first on Practical Ecommerce.
Marketing Sherpa
MARCH 20, 2023
In the MEC200 LiveClass and MEC300 LiveClass for ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel, we got a few questions in the chat. I’ll use this blog post to provide some resources to help you with those questions as you prepare for our next LiveClass on Wednesday What is Customer Theory?
CMO Network
MARCH 20, 2023
Futurum Principal Analyst, Daniel Newman looks at Microsoft Office 365 Copilot and talks about how he sees it helping out organizations today and how he expects it to shake-out in the future. While it is early days for generative AI, Microsoft, Google, Meta, and more are pushing innovation.
Vertical Response
MARCH 20, 2023
Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales. 1. Event invitations Begin your email series with an invitation to your event.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
MARCH 20, 2023
The company’s leadership sees its mass and reach not as a complication, but as an opportunity, says Bigalke.
TechWyse
MARCH 20, 2023
Lead generation is the process of identifying potential customers for a business. It involves collecting contact information, names and email addresses, and nurturing those leads into sales. Lead generation can be done through a variety of channels, including social media, email marketing , and, in the digital marketing world, online advertising. Using software for lead generation can provide several benefits.
CMO Network
MARCH 20, 2023
Pipedrive is a really good CRM application. But you don't get that from their recent press release. And that's a shame.
Zumvu
MARCH 20, 2023
Social media is a significant way to create communication and generate leads throughout the online community. It also has an impact on the global marketplace.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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