Tue.Dec 06, 2022

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How to Create Effective Visuals for Social Media

Jeff Bullas

Wouldn’t you like more traffic coming to your website from diverse channels? Using social media to generate traffic seems like a logical choice here: Social media platforms are diverse and can expand your audience by sending clicks. And yet, social media traffic is not easy to achieve. What you need is to create an effective visual marketing strategy to ensure your social media updates and ads stand out and trigger well-targeted clicks.

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Growth Marketing Trends That Aren't Going Away

Aspiration Marketing

Growth marketing is a critical part of business today. Understanding the best trends allows companies to capitalize on their value by building loyalty with new customers while strengthening their brand presence with those familiar with your goods and services. Companies that understand the value of growth marketing have an advantage over those that don't understand its dimensions.

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Google helpful content system update rolling out now (December 2022 update)

Search Engine Land

Google has begun to push out an update to its helpful content system , this is the first big update to this update since it launched in August 2022. The update started yesterday, December 5th but it is now noticeable on December 6th, which is why Google announced this update today. What is new. Now the helpful content update ( aka system ) is a global update, impacting all languages and not just the English language.

SEO 145
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26 Inexpensive Customer Delight Ideas to Try Today

Marketing Insider Group

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time.

Customer 144
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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2022 YouTube Ad Specs

Hubspot Marketing

With more than 2 billion monthly users , YouTube can help businesses reach a huge audience. To use the platform as an efficient marketing tool, you’ll need to stay current on the latest YouTube ad specs. Wondering how you should format your ads? In this post, we’ll explore the requirements for YouTube advertisements by covering the following. What are YouTube Ads?

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5 Tips to Establish a Niche Small Business in the Community

Marketing Insider Group

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.

More Trending

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It's Not Just a Marketing Phrase: 3 Ways to Deliver on Being a "Purpose-Driven Brand"

Hubspot Marketing

We’ve entered the era of purpose. 70% of employees believe it’s important to work for a business with a clear sense of purpose. And, 54% of consumers have reduced or stopped purchasing from organisations they think missed the mark on environmental or social issues. Additional, countless data points in our most recent State of Consumer Trends Report highlight how having a solid purpose or mission will win over today's audiences and enable you to stand out against competitors.

Branding 139
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Google Rolls Out December 2022 Helpful Content Update via @sejournal, @MattGSouthern

Search Engine Journal

Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete. . The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal.

SEO 135
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5 Content Marketing Ideas for January 2023

Practical eCommerce - Marketing

This installment of our monthly content series offers ideas for improving a blog, publishing an editorial newsletter, starting a podcast, launching videos, and teaching a class. The post 5 Content Marketing Ideas for January 2023 appeared first on Practical Ecommerce.

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AMZScout Review 2022 (Can It Build a Six-Figure Store?)

Dreamgrow

Welcome to my ACCURATE and UPDATED AMZScout review! I’m going to cover all the essential. Read more. The post AMZScout Review 2022 (Can It Build a Six-Figure Store?) appeared first on Dreamgrow.

eCommerce 130
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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How This Non-Marketing Approach to Content Produced Award-Winning Results

Content Marketing Institute

You don’t need a background in marketing to excel in content. You do need a clear focus on your audience's needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program.

Marketers 122
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Tags vs. metadata in DAM: What’s the difference?

Martech

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined elements that mark objects for user findability. While some users think they’re the same, they are not. Understanding the difference between each element is crucial for setting up and maintaining your DAM.

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How To Create A Social Media Content Plan via @sejournal, @jasonhennessey

Search Engine Journal

Planning will help you develop more effective topics and engaging content vs. creating posts spontaneously. Here's how to create a social media calendar. The post How To Create A Social Media Content Plan appeared first on Search Engine Journal.

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Bermuda Tourism launches 3D digital out-of-home in New York

Martech

Bermuda Tourism Authority 3D DOOH ad in New York’s Times Square. Image: OUTFRONT Media. Bermuda Tourism Authority is testing 3D digital out-of-home (DOOH) technology to stand out in one of the busiest, brightest locations on the planet — Times Square — to launch their new campaign, “Lost Yet Found.”. The 3D execution, developed by OUTFRONT Media for their premium Times Square inventory, includes a number of pop-out elements on the giant screen.

Transform 115
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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New LinkedIn Analytics: More Insight Into Followers & Top Posts via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts. The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.

Analytics 114
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Salesforce and Sprout Social are ushering in a new era of social media customer care

Sprout Social

We’re excited to announce that Salesforce has partnered with Sprout Social on its social media management solution for their customers. This global partnership means Salesforce customers can make an enhanced transition to manage their full social media presence and social customer care operations through Sprout’s award-winning social suite. As Ryan Strynatka, SVP & COO of Salesforce Marketing Cloud says, “Salesforce is excited to partner with Sprout.

Customer 114
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15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 via @sejournal, @seomonitor

Search Engine Journal

Get the ecommerce SEO insights you need to inform your strategy next year from 15 digital growth and SEO experts. The post 15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023 appeared first on Search Engine Journal.

eCommerce 114
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Location pages in Google’s crosshairs after October spam update

Search Engine Land

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group.

SEO 101
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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New Google Feature May Help You Find More Relevant Results via @sejournal, @MattGSouthern

Search Engine Journal

Google is rolling out a new feature in search results that may help people find more relevant content. The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.

SEO 105
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Swayam Dhawan’s foolproof strategy to re-engage subscribers and drive $35,000 in sales in just 30 days

Many Chat

Would you like the secret to re-engaging subscribers to drive $35,000 in just 30 days for your online store? Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. Overview. Swayam is an eCommerce agency owner who helps eCommerce business owners and high-ticket coaches with a lucrative Chat Marketing sales system to automate their sales processes.

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The Flaky Writer’s Foolproof Guide to Meeting Deadlines

CopyBlogger

If you have trouble meeting deadlines, unfortunately you’re reinforcing a stereotype that I loathe: “Creative people are flaky.” That statement. Continue Reading. The post The Flaky Writer’s Foolproof Guide to Meeting Deadlines appeared first on Copyblogger.

Product 98
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Swayam Dhawan’s foolproof strategy to re-engage subscribers and drive $35,000 in sales in just 30 days

Many Chat

Would you like the secret to re-engaging subscribers to drive $35,000 in just 30 days for your online store? Here’s how Manychat Agency Partner and Educator Swayam Dhawan uses Recurring Notifications (RNs) and Manychat to his double holiday sales with a tiny advertising budget. Overview. Swayam is an eCommerce agency owner who helps eCommerce business owners and high-ticket coaches with a lucrative Chat Marketing sales system to automate their sales processes.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Love it or Leave It? Email Developers Weigh In On Email Frameworks 

Litmus

Potentially unpopular opinion: we don’t like using publicly available email frameworks at Litmus. Yes, there are upsides to leveraging pre-existing email components that someone else is in charge of updating. Many email developers, like Nicole Hickman , a Direct Marketing Developer at Fishawack Health, use and enjoy publicly available email frameworks daily.

Health 96
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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

Chief Martec

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. We know: the martech landscape is overwhelming. In our latest update to the database, even after removing a number of solutions that were either acquired or shut down over the past six months, we ended up with more than 10,000 products represented.

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For CMOs: Is It Both The Worst Of Times And The Best of Times?

CMO Network

Highlights of a conversation among 20 of the world's leading CMOs and some special guests about the challenges, choices and compromises facing marketers in today's turbulent economic landscape.

CMO 95
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Google Ads Conversion Lift Tutorial For Advertisers via @sejournal, @brookeosmundson

Search Engine Journal

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Official: Google Continuous Scroll Now On Desktop Search

Search Engine Roundtable

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.

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Meta Would Rather Remove News Than Pay Publishers via @sejournal, @MattGSouthern

Search Engine Journal

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal.

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Google Chrome adds 3 site search shortcuts

Search Engine Land

Google Chrome is adding shortcuts to the address bar on desktop that will help you search through your bookmarks, history and tabs. Why we care. Search marketers do a lot of searching – and I’m pretty sure in our profession it’s illegal not to have dozens (hundreds?) of tabs open at a time. These additions to Google Chrome hopefully will make it a bit easier for you to search directly for the correct tab, bookmark or URL from your search history.

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Businesses Cannot Upload Their Logo & Photos To Their Google Business Profiles

Search Engine Roundtable

There is a confirmed bug with Google Business Profiles where you cannot upload your logo or other photos to their business profile. Google is aware of the issue and is working on a fix, but it seems to be impacting newly verified businesses.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.