Jeff Bullas

FEBRUARY 20, 2023

Digital content optimization is a topic of ongoing discussion. Online marketing experts and content creators alike have their own views on the matter. Some say that the secret to good ranking lies in SEO’s technical side. Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr

Education 143

Education User-Generated Content Marketing Marketing Strategy 143

Jeff Bullas

FEBRUARY 20, 2023

Last year over 5 million new businesses were started. That was a record breaking number in the post-pandemic era. Why it matters This means that many people desire to have control over their life and income by breaking away from the typical 9-5 grind. And one of the best ways to do this is by starting an online side hustle , which allows you to start small with little risk and potentially grow it into something big.

Affiliate Marketing 199

Affiliate Marketing Customer Marketers Marketing 199

Social Media Examiner

FEBRUARY 20, 2023

Looking for time-saving ways to create more Instagram videos? Looking for a scalable strategy? In this article, you’ll discover how to create more Instagram videos for Reels, Stories, and the feed. Why Marketers Need a Scalable Instagram Video Strategy for Instagram Video Posts From Stories to Reels, short-form video is crucial for reaching your target […] The post How to Develop an Instagram Video Strategy That Scales appeared first on Social Media Examiner.

Marketers 129

Marketers Marketing 129

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Buffer Marketing

FEBRUARY 20, 2023

Most weeks start in the same way for me. I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. Inspiration can be hard to come by. But recently, I’ve discovered a solution. Buffer’s AI Assistant. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience. 0:00 / 1× Buffer's

Millennials 125

Millennials Transform Promotion Product 125

Search Engine Journal

FEBRUARY 20, 2023

Learn about TikTok's Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The post TikTok’s Latest Monetization Tool: Creativity Program Beta appeared first on Search Engine Journal.

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Martech

FEBRUARY 20, 2023

Connected TV (CTV) targeting has long been anticipated to revolutionize advertising. It’s taken longer for that promise to become real, but we’re now at the inflection point. The rise of streaming services and the proliferation of smart TVs are leading more people to cut the cord and turn to CTV. This switch leads to many advantages, including the ability to target specific demographics.

Advertising 98

Advertising Advertisers Market Research Branding 98

Quikly

FEBRUARY 20, 2023

Considering loyalty programs are tailored to meet the growing needs of consumers, it’s no surprise that program success is largely dependent on its members.

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98

Search Engine Land

FEBRUARY 20, 2023

Meta, the parent company of Facebook, has introduced a new subscription service, Meta Verified, that provides users the opportunity to acquire the highly sought-after blue verification badge on their Instagram and Facebook accounts. Users can achieve this by verifying their identity for a monthly fee of up to $15. How it works. Meta Verified is now available in New Zealand and Australia, with plans to expand globally in the near future.

User-Generated 95

User-Generated Advertisers Advertising Customer 95

CMO Network

FEBRUARY 20, 2023

Generative AI is transforming our content landscape. It’s prompting questions like what is art? How do AI copyrights work? Is it ethical to use generative AI for my job? Is Generative AI a fad or a useful tool for brands?

Transform 95

Transform Branding CMO 95

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Journal

FEBRUARY 20, 2023

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal.

SEO 92

SEO 92

Search Engine Land

FEBRUARY 20, 2023

Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It read: “Search Console analyzed your performance report and found that your site had a substantial drop in clicks last week compared to the previous weeks.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Search Engine Journal

FEBRUARY 20, 2023

Google responds to increase in erroneous use of 403/404 responses from publishers and Content Delivery Networks as a way to rate limit Googlebot The post Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot appeared first on Search Engine Journal.

SEO 90

SEO 90

Litmus

FEBRUARY 20, 2023

This month, our favorite emails swooped into our inboxes from brands like Netflix, Darn Tough, Kanga Coolers, and more. Animated GIFs surprised and delighted, bold colors flashed and popped, while email senders made an impact by leaning into simplicity. Read on to check out the Litmus team’s favorite emails of February 2023 showcase. Darn Tough Kanga Coolers Netflix Maileg New York City Center Darn Tough Subject line: You’ve Never Seen Socks Like This Preview text: YOUR 30 PACK CAN’T

Price 89

Price Branding 89

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Search Engine Journal

FEBRUARY 20, 2023

Microsoft has implemented new changes to improve Bing's chat feature, including a cap of 50 chat turns per day. The post Microsoft Limits Bing AI Chat Messages Per Day appeared first on Search Engine Journal.

SEO 89

SEO 89

Search Engine Roundtable

FEBRUARY 20, 2023

Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But many local SEOs are not happy with it.

SEO 88

SEO 88

CMO Network

FEBRUARY 20, 2023

Kind World Collective was born to help both mission-driven companies to match with purpose-driven talent and individuals to find an inspirational place to work and pursue their passion and “North star”.

Place 87

Place CMO 87

Search Engine Roundtable

FEBRUARY 20, 2023

Here is a recap of what happened in the search forums today.

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88

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Nope. Video has blown up, and it’s here. It’s there. It’s everywhere. These days, audiences expect and demand video content from creators and brands. On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week.

SEO 86

SEO Entertainment Education Food 86

Search Engine Roundtable

FEBRUARY 20, 2023

Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing image search, news search, video search, visual search, web search, entity search and more.

Price 87

Price 87

Search Engine Land

FEBRUARY 20, 2023

Bing chat sessions are now capped at 50 questions per day and 5 per session, Microsoft announced. There have been many bad examples shared of the new Bing AI chat sessions featuring everything from gaslighting to accidental racism. Microsoft has said it didn’t anticipate extended chatting , which “can confuse the underlying chat model.” What’s changing.

SEO 86

SEO 86

Search Engine Roundtable

FEBRUARY 20, 2023

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

FEBRUARY 20, 2023

Meta launches "Meta Verified" bundle offering users account verification, protection, support, and visibility for a monthly subscription. The post Meta Verified: New Subscription Bundle On Facebook & Instagram appeared first on Search Engine Journal.

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Search Engine Roundtable

FEBRUARY 20, 2023

What happens when the noindex, nofollow directives are in the HTTP header and that URL is also being redirected somewhere, will Google respect or ignore the directive. Gary Illyes from Google hinted that Google will likely ignore the directive to be safe.

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CMO Network

FEBRUARY 20, 2023

Today’s brides plan their weddings online by browsing Pinterest and social media before setting foot in a store. David’s Bridal created a digital experience to be with customers every step of the journey.

Transform 83

Transform Customer CMO 83

Search Engine Roundtable

FEBRUARY 20, 2023

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Display Network.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Neil Patel

FEBRUARY 20, 2023

Let me guess: you bought something online today, didn’t you? It’s ok! I’m not judging. But do you want to know how I knew? The average customer makes at least two transactions online every day , according to PYMNTS. Their research shows that shoppers’ online shopping behavior was mainly influenced by making retail purchases or ordering food online. It’s obvious that digital shopping is here to stay (which accelerated during the pandemic).

Shoppers 81

Shoppers Retail User-Generated Affiliate Marketing 81

Search Engine Roundtable

FEBRUARY 20, 2023

A major quality improvement should be coming to the new Bing AI Chat feature on Thursday, February 23rd said Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft.

Advertising 79

Advertising Advertisers 79

CMO Network

FEBRUARY 20, 2023

If businesses are to "directly engage their consumers around authentic, genuine details about their product, about their company," and about the local and global problems the business is helping to solve, then they will need help.

Product 72

Product CMO 72

Search Engine Roundtable

FEBRUARY 20, 2023

Sam Michelson was in town, and he is the CEO of Five Blocks, a digital reputation management firm based in Jerusalem, Israel. We spoke about how Sam started.

Management 76

Management 76

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform