Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? Let’s find out! With over one billion active users, Instagram offers a unique and dynamic platform for businesses and influencers to connect with a massive audience, promote their products and services, and build their personal and brand reputations.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 189

Outbound Marketing B2C Social Media Marketing Advertising 189

Jeff Bullas

FEBRUARY 15, 2023

When I first started receiving pocket money as a child, I got just 10 cents a week. As I grew older it rose to a staggering 50 cents. Finally, my allowance verged on almost millionaire levels at $1 every seven days. Nothing like a bit of passive income. Well, it wasn’t really passive as I had to wash the dishes and make my bed. According to recent research the average kid’s allowance per week today is a very specific $7.17.

Shoppers 249

Shoppers Affiliate Marketing Fashion Promotion 249

Aspiration Marketing

FEBRUARY 15, 2023

Wise businesses value the potential of social media marketing. Similar to other facets of marketing and efforts for lead generation, those who are most successful in marketing on social media platforms develop a plan based on well-defined goals and strategies. Creating a large advertising budget and developing a traditional outbound marketing effort to flood the market will not generate the intended leads or revenue.

Outbound Marketing 130

Outbound Marketing B2C Social Media Marketing Advertising 130

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

FEBRUARY 15, 2023

Here we go again; yet another Google search ranking algorithm update seems to have touched down on February 14th, maybe as early as February 13th, and seems to be continuing to shake things up throughout today. We previously covered unconfirmed updates on the 8th/9th and also the 4th.

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Martech

FEBRUARY 15, 2023

Web3 is at that awkward moment when it is learning how to walk in a world that expects it to run. Like any new technology in its infancy, Web3 is babbling buzzwords—crypto, NFT, blockchain. The Web3 hype is tangible. This baby is growing up to be a doctor! The challenge for the digital marketer is to appreciate what the baby can do, when it grows up.

Fashion 127

Fashion New Technology Price Digital Marketing 127

Search Engine Land

FEBRUARY 15, 2023

February 2023 is just halfway through and it’s already been a red-letter month in SEO following dual announcements from Google and Microsoft regarding their new AI-powered search functionality. Since then, SEOs have fielded plenty of questions from clients trying to understand what the news means for their brands. While it is a bit early to tell definitively, a few themes have emerged.

SEO 122

SEO New Technology Performance Marketing Digital Marketing 122

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy remains uncertain, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Email Marketing 121

Email Marketing Transform eCommerce Customer Journey 121

Search Engine Roundtable

FEBRUARY 15, 2023

The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat what its codename is. In short, Bing AI responded that it was "Sydney." The back-and-forth interaction is very Westworld interaction-like, which is funny.

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Businesses Grow

FEBRUARY 15, 2023

Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! My friend Keith Jennings is the perfect person to break this cycle and bring us up to date on the nonprofit world. As vice president of community impact for Jackson Healthcare , Keith develops programs to help nonprofits adjust and thrive in a fast-changing world.

PR 120

PR Marketing Marketers Advertising 120

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

FEBRUARY 15, 2023

Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 - this coming Monday. This is not new, most of those using the old API had most of its features deprecated now and we reported about this last year. But now the remainder of the features are fully going offline this coming Monday.

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Hubspot Marketing

FEBRUARY 15, 2023

The Super Bowl teaches us a lot about healthy competition each year — but we don't always see it play out on the football field. Some of the biggest game-day face-offs occur when the commentators send us to a commercial break. While football teams compete for trophies, companies spend millions trying to get more views, leads, and revenue than other brands advertising in their industry on the same day.

Automobile 109

Automobile Food Video Marketing Entertainment 109

Search Engine Land

FEBRUARY 15, 2023

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data: Data quality icon at the individual card level. Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards.

Analytics 108

Analytics Advertising Advertisers 108

Content Marketing Institute

FEBRUARY 15, 2023

If a brand forces its taste in visual content, will the audience follow? New research reveals that and more about what marketers think about visual social media content.

Branding 112

Branding Marketing Marketers 112

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

FEBRUARY 15, 2023

Last night, Google Ads started to suspend and mass disapprove Google Ads and Google Merchant Center campaigns. There are numerous reports of this issue starting around 4 pm ET on Tuesday, February 14th.

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Search Engine Land

FEBRUARY 15, 2023

Google has published a new link best practices in their SEO and search developer documentation. Originally it was a document about how to create crawlable links, but the document has been to include not just how to make links crawlable but also: Anchor text placements How to write good anchor text Internal links within your content External links from other sites Crawlable links The first section is very similar to the original document, which you can see on the Wayback Machine.

SEO 106

SEO Management Place 106

Martech

FEBRUARY 15, 2023

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. Artifact Uprising helps its customers create lasting memories through printed photo books, gifts, and more. Its marketing team knows what it takes to keep customers engaged throughout their lifetime. Join a live webinar and hear engagement experts discuss proven ways to keep customers engaged and purchasing more.

Customer 106

Customer Whitepaper Marketing Marketers 106

Search Engine Journal

FEBRUARY 15, 2023

With YouTube Shorts monetization, how much money can creators make compared to the TikTok Creator Fund? Here are the differences. The post YouTube Shorts Monetization: How It Compares To TikTok appeared first on Search Engine Journal.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read and I highly recommend it. Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society.

Law 105

Law User-Generated Global Marketing Advertising 105

Search Engine Land

FEBRUARY 15, 2023

Are Facebook ads still working in 2023? That’s the question everyone keeps asking and I’m excited to say – yes, absolutely! Facebook (Meta) has been a difficult beast the last couple of years since Apple iOS 14 changed everything. But as Facebook’s modeling and AI have caught up with all the changes, I’m now seeing better ad performance than I’ve seen in years.

Advertising 101

Advertising Advertisers User-Generated eCommerce 101

ConsumerTalk

FEBRUARY 15, 2023

Millennials and Gen Z account for more than $600 billion in retail sales, so these are crowds you want to engage with. It takes some know-how to get younger consumers to engage with your brand when you're not part of that generation, but it can be done if you make the effort to learn what makes Gen Z tick.

Gen Z 98

Gen Z Branding Millennials Retail 98

Search Engine Land

FEBRUARY 15, 2023

New Bing has been available to a small portion of the general public for about a week now. I’ve been playing around with the new AI-powered chat feature for a few days and it works better than I was expecting. If you’ve spent some time testing out ChatGPT , and were impressed by its capabilities, you’re likely to have a similar experience with New Bing.

User-Generated 101

User-Generated SEO Marketing Marketers 101

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Sprout Social

FEBRUARY 15, 2023

It has been three years since what many media outlets described as “the racial reckoning of 2020.” This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Branding 99

Branding Customer Marketing Marketers 99

Search Engine Land

FEBRUARY 15, 2023

Local is no longer just about listings, but omnichannel experience and engagement. Today’s consumers want a personalized experience and engagement with local businesses through digital storefronts. To gain the trust of local consumers, brands must focus on delivering quality interactions and relevant information. This article will cover local trends that search marketers must know and do for 2023, along with insights from leading industry practitioners Greg Sterling and Mike Blumenthal,

Customer Journey 98

Customer Journey Marketing Marketers Shoppers 98

Search Engine Journal

FEBRUARY 15, 2023

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. Here are five reasons why. The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal.

SEO 97

SEO 97

Search Engine Land

FEBRUARY 15, 2023

If you’ve seen a bunch of your Google ads getting disapproved over the last day or two, don’t worry. Google advertisers have seen a massive number of their ads being disapproved for various reasons, such as “malicious software” and “circumventing systems.” Anyone else getting hit with a wave of Google Merchant Center and Google Ads accounts disapprovals, in the last hour?

Advertising 97

Advertising Advertisers Customer 97

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

FEBRUARY 15, 2023

Redefining thought leadership – and how you apply it – can deliver valuable benefits to your brand and its customers. Follow these tips to get started.

Thought Leadership 106

Thought Leadership Branding Customer 106

Search Engine Land

FEBRUARY 15, 2023

If you’re among the “multiple millions” on the waitlist for the new Bing, hopefully it shouldn’t be too much longer. The new Bing will be rolling it out to “millions of people” over the next couple of weeks, according to a tweet from Microsoft’s Corporate Vice President & Consumer Chief Marketing Officer Yusuf Mehdi.

Marketing 97

Marketing Marketers SEO 97

Search Engine Journal

FEBRUARY 15, 2023

People talk about what they want to read and a good digital PR professional must know what to share. Link building is one of the most difficult strategies in an SEO project. With some innovation and creativity, you can transform it into a tough, but rewarding journey. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms.

Transform 94

Transform PR Market Research SEO 94

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. Google would be an example of an ad network because it connects both supply and demand.

Advertising 96

Advertising Advertisers Analytics Food 96

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding