Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

User-Generated 139

User-Generated Retail Non-Profit Price 139

Hubspot Marketing

MAY 29, 2023

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.

Content Marketing 133

Content Marketing Inbound Marketing Marketing Marketers 133

Search Engine Journal

MAY 29, 2023

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

Analytics 125

Analytics SEO 125

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 131

Whitepaper eBook User-Generated Marketing 131

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!

PR

Search Engine Journal

MAY 29, 2023

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

SEO 115

SEO Digital Trends 115

Buffer Marketing

MAY 29, 2023

Landing my very first client was surprisingly easy thanks to the power of referrals. The startup I had been working for had just folded, and I turned to the network of marketing leaders I had built from that job and let them know the types of client work I was looking for: digital brand management, content creation , and paid media strategy. In no time, someone recommended me to a woman who was just starting to build her digital brand—and she’s been a client ever since.

Brand Management 108

Brand Management Branding Management Product 108

Search Engine Land

MAY 29, 2023

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown.

Advertising 97

Advertising Advertisers Analytics 97

Vertical Response

MAY 29, 2023

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue.

Price 93

Price CRM Email Marketing Analytics 93

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. This includes taking measures to prevent potential hazards. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

Management 91

Management PR Pharmaceutical Law 91

Social Media Examiner

MAY 29, 2023

Want to amplify your brand's online presence and engage with a wider audience? Wondering how to set up a complete social listening and response workflow, without paying for expensive tools? In this article, you'll learn how to set up social listening on Facebook, Instagram, and LinkedIn—without third-party tools. Why Social Listening Matters for Marketers Social […] The post Native Social Listening on Instagram, Facebook, and LinkedIn appeared first on Social Media Examiner.

Branding 90

Branding Marketing Marketers 90

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Digital Marketer

MAY 29, 2023

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

Transform 81

Transform Marketing Marketers User-Generated 81

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 79

Email Marketing User-Generated Communications Marketing 79

Hootsuite

MAY 29, 2023

AI is everywhere in social media. From post-writing tools like OwlyWriter AI , to image-creation bots like Midjourney. It seems like every day, new AI-powered tools are being released. Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.

User-Generated 72

User-Generated Copywriting Non-Profit Social Media Marketing 72

Digital Marketer

MAY 29, 2023

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between Content Marketing vs.

Content Marketing 66

Content Marketing Marketing Marketers Transform 66

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

TechWyse

MAY 29, 2023

It’s time to say goodbye to the month of May! As the end of the month slowly creeps up on us, it’s time to reflect on all the amazing events and occasions that took place. We were welcomed by warmer days filled with sunshine and vibrant flowers that greeted us in full bloom. Aside from the pleasant change in temperature, May is also a time to honour mothers everywhere on “Mother’s Day” and end the month off in style with lively fireworks on Victoria’s Day.

Email Marketing 40

Email Marketing User-Generated Education Communications 40

Animalz blog

MAY 29, 2023

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Adapting to this dynamic will be a top priority for businesses. But getting backlinks is hard. Outreach specialists cost money, while link placement rates are ever lower.

Education 99

Education Thought Leadership User-Generated SEO 99