Mon.May 29, 2023

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11 realizations from testing Search Generative Experience

Kevin Indig

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. That's where SEOmonitor comes in. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal.

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The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]

Hubspot Marketing

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

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Native Social Listening on Instagram, Facebook, and LinkedIn

Social Media Examiner

Want to amplify your brand's online presence and engage with a wider audience? Wondering how to set up a complete social listening and response workflow, without paying for expensive tools? In this article, you'll learn how to set up social listening on Facebook, Instagram, and LinkedIn—without third-party tools. Why Social Listening Matters for Marketers Social […] The post Native Social Listening on Instagram, Facebook, and LinkedIn appeared first on Social Media Examiner.

Branding 127
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What Businesses Get Wrong About Content Marketing in 2023 [Expert Tips]

Hubspot Marketing

The promise of inbound marketing is a lure that attracts businesses of all kinds, but few understand the efforts it takes to be successful. After a few blog posts, they flame out and grumble “We tried content marketing, but it didn’t really work for us.” I hear this from prospective clients all the time. And I get it. Business owners are skeptical of making an investment that might not pan out, so they get cautious and are ready to pull the plug at the first sign that they’re wasting money.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. When communicating with a global audience on social media, you have a responsibility to reduce the risks. This includes taking measures to prevent potential hazards. That’s why a social media risk management plan must be an essential part of your brand strategy. Below, let’s go over the biggest risks of social media that businesses must prepare for.

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The EVE Framework of Content-Led Link-Building

Animalz blog

A post-ChatGPT world will be awash with copycat content. And backlinks (and other off-page ranking factors) may become even more important for Google as a means to differentiate between similar content. Adapting to this dynamic will be a top priority for businesses. But getting backlinks is hard. Outreach specialists cost money, while link placement rates are ever lower.

Education 117
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7 Common Google Analytics 4 Configuration Mistakes To Avoid via @sejournal, @vahandev

Search Engine Journal

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time. The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

Analytics 111
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Discover The Benefits of Email Automation Software

Vertical Response

In the digital age, email has become a critical tool for businesses to reach out and engage with their customers. However, manually sending out individual emails to a large customer base can be time-consuming and inefficient. This is where email automation software comes in – to streamline email marketing, save time and resources, boost customer engagement, and increase revenue.

Price 105
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How To Focus On What Matters In SEO As AI Accelerates Rapid Change via @sejournal, @coreydmorris

Search Engine Journal

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today. The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

SEO 104
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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AI in Social Media: How to Save Time and Stay Safe

Hootsuite

AI is everywhere in social media. From post-writing tools like OwlyWriter AI , to image-creation bots like Midjourney. It seems like every day, new AI-powered tools are being released. Still, while social media AI tools are becoming commonplace, there are a lot of unknowns when it comes to AI safety, security, and privacy. As we embrace AI social media, it’s important to stay mindful of the risks and take steps to protect both yourself and your brand.

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Hyper-Personalization: The Experience Revolution In Email Marketing Campaigns

Rock Content

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

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Microsoft Ads to launch UET Insights dashboard with new traffic data

Search Engine Land

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: Session count. Popular pages. Device breakdown.

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Why ChatGPT is the Best Tool for Marketers

Digital Marketer

Artificial Intelligence is a game changer for marketing. While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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The 3 Best B2B Intent Data Providers

Lusha

We all know how tiresome it can be to move prospects through the sales funnel. That’s why more and more salespeople are turning to intent data providers. Instead of having to force your way through a prospect’s doors, intent data can open them for you. Intent data is an empowering tool not only to help you find the right prospects, but also to gain insight into where their head is at so you’re more likely to address their needs.

Price 52
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Content Marketing vs. Content Strategy: What’s the Difference?

Digital Marketer

The distinction between content marketing and content strategy is subtle because the two concepts work together. Once you figure it out, you can use them as the one-two punch to help grow your brand. This post explains content marketing and content strategy and gives advice for using both to benefit your business. The Difference Between Content Marketing vs.

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This Month: Mother’s Day, YouTube Updates and More!

TechWyse

It’s time to say goodbye to the month of May! As the end of the month slowly creeps up on us, it’s time to reflect on all the amazing events and occasions that took place. We were welcomed by warmer days filled with sunshine and vibrant flowers that greeted us in full bloom. Aside from the pleasant change in temperature, May is also a time to honour mothers everywhere on “Mother’s Day” and end the month off in style with lively fireworks on Victoria’s Day.