Aspiration Marketing
JUNE 29, 2023
In the fast-paced digital era, marketing managers face many challenges that require effective solutions. From generating leads to tracking performance, the demand for a centralized platform to streamline marketing activities has never been more vital. That's where HubSpot Marketing Hub comes in, a comprehensive solution designed to tackle these pain points head-on and empower marketing managers.
Search Engine Land
JUNE 29, 2023
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product.
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Aspiration Marketing
JUNE 29, 2023
When it comes to creating a blog for your law firm (or any business), the question of how often to post may arise. It's important to keep your blog's objectives in mind when determining the ideal posting frequency. Consistency is key to keeping readers engaged with new and exciting content. But don't forget to consider other important factors when scheduling your blog posts.
Search Engine Journal
JUNE 29, 2023
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JUNE 29, 2023
Marketers are known as the “creative ones.” They always come up with tag lines and quirky campaigns. However, creativity doesn’t always mean innovation, especially if that helps the business move forward. Innovation doesn’t need a pitch deck. Organizations have been discussing the need to be innovative since the end of World War II when technological innovation was seen as the catalyst for economic growth.
Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 29, 2023
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key metrics for your business.
Content Marketing Institute
JUNE 29, 2023
You can’t afford to waste your marketing budget by working the wrong way. Yet, process improvement probably isn’t at the top of your to-do list. Change that today and use these three ideas to make it happen.
Search Engine Land
JUNE 29, 2023
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta.
Martech
JUNE 29, 2023
Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 29, 2023
Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But Still Important appeared first on Search Engine Journal.
Search Engine Land
JUNE 29, 2023
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers. While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube.
Martech
JUNE 29, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of the week: Half (50%) of CEOs are already integrating generative AI into digital products and services, while 57% are concerned about data security and 48% worry about bias or data accuracy, according to a new IBM survey.
AWeber
JUNE 29, 2023
Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention. nothing. How can this be? The answer is pretty simple, your post was never optimized for organic search.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
JUNE 29, 2023
It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. We will do a full report when the poll closes, but the early results — and comments — are very illuminating. Let us know: Are you ready for Google Analytics 4? Have your say in our poll The top line of what we’ve found out so far: More than twice as many people say they are still learning how to use GA4 than say it’s all set up and being used.
Social Media Examiner
JUNE 29, 2023
Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? In this article, you’ll discover how to improve your YouTube video strategy with analytics. Should I Post Long-Form or Short-Form Video on YouTube? YouTube built its reputation on expert, long-form video, but in the past couple of years, […] The post Using YouTube Analytics to Improve Your Video Strategy appeared first on Social Media Examiner.
CopyBlogger
JUNE 29, 2023
Copywriting is more of a skill than a profession, so you have unlimited earning potential depending on how you apply. Continue Reading The post How To Make Money As A Copywriter in 2023 appeared first on Copyblogger.
Search Engine Journal
JUNE 29, 2023
Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence? appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
JUNE 29, 2023
Without rules and best practices, healthcare would be a lot wilder. Think witchcraft, home remedies, and your dad saying, “Don’t worry kid, we can pop it back in.” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare.
Rock Content
JUNE 29, 2023
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year.
Search Engine Journal
JUNE 29, 2023
New Microsoft Bing and Edge tools harness AI to recommend products, summarize reviews and ensure best prices The post New Bing & Edge Features Use AI To Streamline Shopping appeared first on Search Engine Journal.
CMO Network
JUNE 29, 2023
Bud Light has been a mainstay in the headlines after backlash ensued over the brand’s partnership with the popular transgendered, TikTok influe.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Duct Tape Marketing
JUNE 29, 2023
Unveiling The Future Of AI written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kenneth Wenger In this episode of the Duct Tape Marketing Podcast , I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.
Sachs Marketing Group
JUNE 29, 2023
A business owner can get more reviews on Yelp by ensuring their business page is fully completed and appealing, engaging with customers who leave reviews, sharing the Yelp page on social media, and creating check-in offers. It’s also important to provide excellent service and products to encourage customers to naturally want to leave a positive review.
Six & Flow
JUNE 29, 2023
Revenue operations (RevOps) is a highly effective business function that is used to improve revenue generation, business growth, and overall organisational performance. This article will provide you with a comprehensive guide to understanding RevOps and how it can help your business succeed. We will cover the basics of RevOps, discuss its role in business growth, explore the RevOps framework, and offer insights into building a successful RevOps team.
InTouch Marketing
JUNE 29, 2023
Is your business still stuck in the digital stone age with an outdated website? It’s time to break free from the clutches of an online presence that’s gathering virtual dust.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Six & Flow
JUNE 29, 2023
Are you looking for a comprehensive CRM solution that will improve your customer relationship management, streamline your sales and marketing processes, enhance team collaboration, and offer in-depth analytics and reporting? If so, look no further than HubSpot.
CMO Network
JUNE 29, 2023
Increasingly, it is not becoming just a best practice for brands to have teams that are representative of the people it serves, but a necessity.
Fractional CMO
JUNE 29, 2023
Picture this: you're a marketer on a mission, armed with a trusty spreadsheet and a cup of coffee, trying to make sense of heaps of data. You're swimming in a sea of numbers, desperately searching for that golden nugget of insight that will fuel your next marketing campaign and propel your business to new heights. Sounds familiar, right? Well, fear not.
CMO Network
JUNE 29, 2023
Changing customer experience and encouraging self-service can be tricky. Here's how to do it right.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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