Content Marketing Institute
MARCH 2, 2023
Almost everybody loves best practices. But too many equate “best” with “infallible” or “in every circumstance.” Have you ever fallen into one of these five best practice traps in content marketing?
Aspiration Marketing
MARCH 2, 2023
In this edition of our Leadership Spotlight series, we had a Q&A with Francois Gouelo about his role as the CEO & co-founder of Enso Connect. Enso Connect is a leading guest experience platform for hospitality operators.
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Hootsuite
MARCH 2, 2023
Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. At the end, we give several tips and tricks you can implement when automating DMs.
Sprout Social
MARCH 2, 2023
Is it time for you or your brand to go live on LinkedIn? 37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. Enter LinkedIn Live, a native streaming platform for creators to broadcast in real-time. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Trade Press Services Newsletter
MARCH 2, 2023
Spring is almost here, and that means one thing: spring-cleaning. It’s the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning your home also works for your marketing efforts. Six Spring-Cleaning Tasks for Marketers Here are six ways to spring-clean your marketing programs and breathe new life and energy into your marketing endeavors. 1.
Social Media Examiner
MARCH 2, 2023
Want to boost conversions on your website? Looking for a process to make a landing page that converts? In this article, you’ll discover how to create sales pages that convert. Why Landing Pages Matter for Social Media Marketers You’re reading this on a website about social media so you already know you can sell through […] The post Landing Pages That Convert: A Framework for Success appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MARCH 2, 2023
Boards and the C-suite expect CMOs to lead the way to profitable growth in 2023 despite various macroeconomic pressures manifesting into the “ triple squeeze ,” making everything more expensive. And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less.
Marketing Insider Group
MARCH 2, 2023
“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. We use stories to share information, connect with others, and create meaning in our lives. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.
Hootsuite
MARCH 2, 2023
In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. In this article, we’ll share strategies and best practices that marketers can use to safeguard their brand’s reputation on social media.
AWeber
MARCH 2, 2023
Donations are the lifeblood of nonprofit organizations. But to secure them, you need a solid fundraising strategy. Maybe you're looking to start a nonprofit. Or perhaps you’re an established organization or business looking to raise funds on their behalf. Whatever your situation, there are many ways you can encourage people to donate. In this post, we'll show you how to raise money for nonprofits while building lasting donor relationships.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Marketing Insider Group
MARCH 2, 2023
Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every turn.
Martech
MARCH 2, 2023
Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Image: Papa Johns & Netspend. Papa Johns and Netspend recently plunged into augmented reality (AR) through an eGift promotion in partnership with Shaq’s Fun House presented by Netspend. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal.
Search Engine Journal
MARCH 2, 2023
In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.
Search Engine Roundtable
MARCH 2, 2023
Here is the big Google webmaster report for March 2023, where I cover all the most important things that happened with Google search over the past month. The highlights include the Google product reviews update and a few unconfirmed updates. Of course, the Google Bard tease and AI content guidelines for Google Search, plus much more.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
MARCH 2, 2023
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters. The post LinkedIn Highlights 5 New Features For Job Seekers appeared first on Search Engine Journal.
Martech
MARCH 2, 2023
OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. “ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) and speech-to-text capabilities,” the company said in a blog post.
Hootsuite
MARCH 2, 2023
Are you looking for the best CRM apps for your business? You’re in luck! This blog post will highlight the top seven CRM apps that will help you manage your business like a pro. Whether you’re looking for a CRM app to keep track of your customer data or one to help manage your sales pipeline, we’ve got you covered. So, without further ado, let’s get started!
Kuno Creative
MARCH 2, 2023
When marketing and sales leaders come together to prepare a sales enablement plan , they typically include efforts like writing case studies and email templates, fostering interdepartmental communication and hosting sales training. While these are necessary endeavors, there’s another critical initiative many businesses overlook: website redesign. If your site already has plenty of compelling content and strategically placed conversion points, you might assume it will fulfill your sales enablemen
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CopyBlogger
MARCH 2, 2023
Not knowing how to find clients for content writing can derail even the most determined new writers. There’s no shortage. Continue Reading The post How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) appeared first on Copyblogger.
Search Engine Roundtable
MARCH 2, 2023
Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will be split into three policies, Malicious software, Compromised sites, and Unwanted software.
Duct Tape Marketing
MARCH 2, 2023
Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies. Key Takeaway: Strategy is one of the most essential elements to running a successful business today.
Search Engine Land
MARCH 2, 2023
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO , you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other tasks. To get the most out of it, you must understand how it works, be willing to refine your prompts (sometimes several times), and QA the platform’s output.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Rock Content
MARCH 2, 2023
Artificial Intelligence (AI) for Google Ads is nothing new. For years, the platform has been replacing manual processes and introducing AI to improve the performance of its clients’ ads. Examples of this are Smart Bidding, Responsive Ads, and various other improvements implemented on the platform to understand the target audience of campaigns and deliver better ads to the right people based on their interests, online behavior, and other information collected from its users.
Search Engine Land
MARCH 2, 2023
AI search is arguably the hottest topic in digital marketing right now. I worry that SEO newbies might think all they need is an AI chatbot to “get rich quickly.” When everybody and their aunt push the next big thing, I try to be cautious and resist the initial hype. After all, focusing on the fundamentals – optimizing your website, creating content and attracting links – still drives SEO results today.
Sachs Marketing Group
MARCH 2, 2023
In today’s increasingly digital world, having a solid online presence is crucial for businesses across all industries. This is especially true for real estate professionals who rely on effective digital marketing strategies to attract and retain clients. Digital marketing for real estate professionals can expand reach, establish trust, and help you close more deals.
Quikly
MARCH 2, 2023
Predicting marketing patterns and consumer trends is helpful for any brand marketer. And as email marketing develops, knowing what’s to come can help marketers better serve subscribers and stand out from the crowd.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Litmus
MARCH 2, 2023
You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). All hail. You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible. But, the inevitable day draws near.
Search Engine Land
MARCH 2, 2023
In the coming months, Google Analytics 4 audience builder will be integrated into Google Ads, making it easier to create and apply audiences from Google Analytics 4 to Google Ads campaigns. To enable this feature, Google Ads is introducing a new cross-product access management model. This model allows a Google Analytics 4 property Admin to grant explicit permissions to users in a linked Google Ads account.
CMO Network
MARCH 2, 2023
With increasingly distributed teams, the challenge of keeping everyone up-to-date and focused is an ever-present concern for every CMO.
Search Engine Roundtable
MARCH 2, 2023
Google's John Mueller was asked if Google Search would be impacted if you block other crawlers, like Bing or the ChatGPT crawler. John said no, "Google doesn't care if you block other crawlers.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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