Chief Martec

APRIL 24, 2023

What an amazing time to be working in marketing and martech! Our entire industry is blossoming like the wildflower “super bloom” happening in California this spring, fed by the rain, rivers, and sunshine of generative AI, universal cloud data warehouses, and software composability. There’s literally gold flowing down from the mountains in California — and figuratively from the rush of AI-powered innovation flooding the Valley.

User-Generated 130

User-Generated Inbound Marketing Transform Marketing 130

Calvyn Lee Blog

APRIL 24, 2023

LinkedIn is the largest professional network on the internet. It allows companies and professionals seeking to form labor synergies or discover new business opportunities to connect with each other. It is the ideal platform for students, people who run companies, or anyone looking to find a job or advance in their career. LinkedIn offers a basic membership at no cost, to any person who wishes to create and maintain a professional profile online.

Price 130

Price Advertising Advertisers Branding 130

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

Market Trends 130

Market Trends Content Marketing Marketing Marketers 130

Businesses Grow

APRIL 24, 2023

I was recently a guest on the James Kennedy podcast and James, who fronts a UK rock band, issued a challenge. He wanted me to explain marketing to his audience of musicians in five minutes. Cool. Challenge accepted. I transcribed my answer on the show, and I hope it helps you (with some editing for brevity and clarity). Describing the marketing process in five minutes or less?

Marketing 124

Marketing Marketers Branding Direct Marketing 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

APRIL 24, 2023

Influencers are a powerful force. Well-planned influencer campaigns are an excellent source of publicity. Consumers transfer their feelings about influencers onto your brand, whether that’s trust, excitement or relatability. It’s no wonder that influencer marketing is one of the most popular forms of social media marketing. The influencer-consumer relationship is evolving right alongside social media (and just as rapidly as the networks themselves).

Influencer Marketing 123

Influencer Marketing Shipping Entertainment Social Media Marketing 123

Social Media Examiner

APRIL 24, 2023

Need to update your Instagram marketing? Wondering which types of content are working best right now? In this article, you’ll discover which Instagram content types will improve organic reach, engagement, and lead generation. 3 Themes to Shape Your Instagram Content Strategy To design a successful Instagram content strategy, you need to know how the algorithm […] The post Instagram Organic Content Strategy: What Works in 2023 appeared first on Social Media Examiner.

Marketing 106

Marketing Marketers 106

Martech

APRIL 24, 2023

Almost 25 years ago, my wife and I were in the market for a new car. Our family was growing then, and we needed a bigger vehicle to get everyone from point A to point B. Rather than go and walk car lots and have to fend off hungry car salespeople, a friend of mine gave me the name of a broker. He assured me this guy would make my car buying easy and painless.

Customer 98

Customer Branding Shipping Customer loyalty 98

Litmus

APRIL 24, 2023

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines ? Should I go for short or long copy? Do my subscribers prefer more straightforward copy or more personality? Email copywriting is a bit of nuanced art—and a science, too!

Copywriting 91

Copywriting Email Marketing Real Estate Marketing 91

Martech

APRIL 24, 2023

As of tomorrow, Microsoft Advertising and “ Smart Campaigns with Multi-platform will no longer support Twitter. ” The move comes four days before the social media platform will begin charging enterprise users at least $42,000 a month to access its API. Why we care. This wasn’t a cost-saving move by Microsoft. It could easily have afforded the $42,000+/month Twitter wants for its API.

Advertising 94

Advertising Advertisers Digital Marketing Management 94

Hootsuite

APRIL 24, 2023

Next time you’re scrolling through Instagram Reels looking for inspiration for your own video content, what do you do if you run into an audio that you love and want to reuse? There are a few different ways to save or download Instagram Reels audio clips to reuse later. Throughout this article, we’re going to walk through five foolproof tricks to either download or save your favorite audio clips for later.

Social Media Marketing 88

Social Media Marketing Management Promotion Branding 88

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. In fact, the entire platform is shutting down and sunsetting in September 2023. If you’re using it in any way beyond GA, it will affect your strategy. If you don’t use Optimize, your strategy can transform and evolve with this change. The GA4 integration with Optimize, is capable of sending data to and from the platform.

Transform 92

Transform Analytics Customer Marketing 92

Rock Content

APRIL 24, 2023

In the modern world, marketing a business often means outsourcing content to a third party. Most companies don’t have the infrastructure and resources to maintain in-house staff to create content and post it online. That’s where freelancers come in. Freelance sites like Fiverr have become a mainstay for businesses of all sizes. Now, instead of hiring an expensive marketing firm, a brand can pick a freelancer they like and get content on spec.

Copywriting 87

Copywriting eBook Price Management 87

Search Engine Journal

APRIL 24, 2023

Need to research more search terms in ProRankTracker?Insta-Check can expand your SERP research capability without reconfiguring your account. The post ProRankTracker, A Leading SEO Rank Tracker, Adds A Powerful New SERP-Checking Tool: Insta-Check appeared first on Search Engine Journal.

SEO 85

SEO 85

Practical eCommerce - Marketing

APRIL 24, 2023

There's no shortage of educational and entertaining podcasts for ecommerce owners and operators. Here are our picks for shows that are marketing-focused. The post 13 Marketing Podcasts for Online Merchants appeared first on Practical Ecommerce.

eCommerce 85

eCommerce Entertainment Education Marketing 85

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Rock Content

APRIL 24, 2023

When it comes to content production, there are very few types of content writers as skilled as technical writers. A technical writer can help you take very complex and technical subjects and translate them into simpler concepts that can be understood by a majority of your audience, not just the experts. However, not all technical writers are the same.

Finance 77

Finance Communications Place Product 77

OnDemand CMO

APRIL 24, 2023

Have you ever really given your own personal brand any consideration? Really thought about who you are, and how you show up, and how others would describe you? As a marketer, I always find the conversation of brands very interesting. I had a great time talking about brands with my colleagues Tom, Tiffany and Mark on our podcast, The Big Sale Illuminati , the other day!

Branding 76

Branding CMO Marketing Marketers 76

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. It’s an expense that’s well worth the cost, as 80 % of people have spent money on a product due to top-tier content marketing.

Place 72

Place Whitepaper Finance Price 72

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why. A fractional CMO is an experienced marketing executive who offers expertise to multiple clients on a part-time basis.

Transform 66

Transform CMO Marketing Strategy Marketing 66

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

APRIL 24, 2023

Publishers who use Google’s Reader Revenue Manager to monetize their content and engage their audiences officially have a brand new tool to start getting excited about. Google has just introduced a new Search Console report designed to make connecting with readers even easier and more intuitive. The report, a rich results option called “Subscribed Content,” provides helpful information and detailed insights into a publisher’s incoming traffic streams.

User-Generated 69

User-Generated Digital Marketing Health Management 69

Ariyh

APRIL 24, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 17,852 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok What do people want out of a CMS? Discover what people are looking for in a content management system, what stops them from using one, and how a headless CMS overcomes that.

Shoppers 57

Shoppers Retail Manufacturing B2C 57

TechWyse

APRIL 24, 2023

April showers bring May flowers and exciting marketing news! These past few weeks were chock-full with many interesting events. With the first day of the month being April Fool’s Day, pranksters and jokesters put their skills to the test for a good laugh. The warm weather that we have long missed finally made a comeback, which was quickly followed by colder days and the occasional drizzle.

Analytics 52

Analytics Promotion Advertising Advertisers 52

CMO Network

APRIL 24, 2023

The way banks commonly attract new customers may not lead to true loyalty.

Marketing 81

Marketing Marketers Customer CMO 81

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Fractional CMO

APRIL 24, 2023

CMO 98

CMO Marketing Marketers 98

Search Engine Land

APRIL 24, 2023

Guides are all over the web. Google any word + “guide,” and you’ll probably find someone has written about that topic, no matter how obscure. But there’s a good reason for this: Well-written guides are extremely valuable pieces of content. When your audience encounters your guide at the right place and time, it can be life-changing.

Influencer Marketing 97

Influencer Marketing Education eBook SEO 97

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared and collected on the internet.

Non-Profit 91

Non-Profit User-Generated Advertising Advertisers 91

Hubspot Marketing

APRIL 24, 2023

In a new commercial for Mint Mobile, co-founder Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple enough: include a joke, a curse word, and let people know about the company's holiday promotion – all in the voice of Ryan Reynolds. The results, in his own words, were "compelling" but also "mildly terrifying." Admittedly, the Mint Mobile ad is a little stunty.

Marketing Strategy 109

Marketing Strategy Content Marketing Marketing Marketers 109

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

APRIL 24, 2023

The choice between quality and speed gets harder every day. As expectations rise, it’s clear that consumers won’t make any sacrifices on customer service efficiency or quality. They want both, and brands are racing to keep up. It’s a race no one can afford to lose, especially now that social media customer service has pushed 1:1 business-consumer interactions into center stage.

Customer 100

Customer Communications Branding Place 100

Marketing Insider Group

APRIL 24, 2023

There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the people who need it, so it’s crucial.

SEO 109

SEO Place Customer Product 109

Rock Content

APRIL 24, 2023

Running a law firm is a lot of work, regardless of whether you’re big or small. For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth.

Copywriting 71

Copywriting Law eBook Marketing Strategy 71

Search Engine Land

APRIL 24, 2023

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. Here, we’re looking back over more than a decade of Penguin. Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021.

SEO 97

SEO User-Generated Branding Management 97

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding