Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

Key Performance Indicator

Vertical Response

AUGUST 19, 2024

Struggling to get noticed with traditional advertising? Alternative advertising breaks the mold with creative strategies that captivate and engage audiences. This article covers the top alternative advertising methods, showing you how to achieve impactful and memorable marketing results. Key Takeaways Alternative advertising engages consumers through unconventional strategies, creating deeper connections and resonating more personally than traditional methods.

Advertising

Hubspot Marketing

AUGUST 19, 2024

Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I caught up with the Wistia CEO to learn how he sextupled — that’s 6X — Wistia’s product updates. Lesson 1: Sometimes, just go with your gut. " Two-pizza team " is a Jeff Bezos term that describes a scrappy business strategy.

Brand Management

Martech

AUGUST 19, 2024

Last week, Adam Robinson, the CEO of Retention.com, published a LinkedIn post that’s become all too familiar over the last couple of years. You know the one. Retention.com had to let go of staff. In this case, it was 15 people, which is about 40% of the headcount. These posts are met with a wide range of emotions, which is understandable. I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual.

Price

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

Marketing Strategy

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. Here’s what it looks like: We’ve spent many hours studying AI Overviews since they were announced on May 14, 2024. And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequ

User-Generated

Businesses Grow

AUGUST 19, 2024

This post builds on some of the thinking from previous posts as we begin to discover the implications of the AI Era. One of those implications is that we might need new CTAs (calls to action) for our content. This is an interesting idea, and it begins with vampires. The Vampire Effect Have you ever enjoyed an advertisement — and even talked about it with friends — but could not remember who the sponsor of the ad was?

Advertising

Search Engine Land

AUGUST 19, 2024

Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many advertisers frustrated not only by the technical failure but also by Google’s inadequate communication in its aftermath.

Advertising

Martech

AUGUST 19, 2024

Two large publishers, Dotdash Meredith and Ziff Davis, say Google AI Overviews haven’t significantly impacted their traffic. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll out AI Overviews in mid-May, the impact on our traffic has been negligible. Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the h

Finance

Search Engine Land

AUGUST 19, 2024

Google Ads officially eliminated the audience recommendations feature from the Insights tab, a move that removes automated suggestions for targeting specific audiences. Why we care. The removal of audience recommendations from Google Ads’ Insights tab forces advertisers to take a more hands-on approach to audience targeting. Impact on advertisers.

Advertising

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Hubspot Marketing

AUGUST 19, 2024

I've been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos can be. Fortunately, many AI video editing tools can help speed up the process of editing, whether you're a beginner or an expert videographer. Here are 8 of the best AI video editing tools I've found and what I like most about them.

Price

Search Engine Land

AUGUST 19, 2024

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally reshaped by human behavior and social content. Let’s explore the powerful forces driving its continuous transformation. The evolution of video production and creation for advertisers To create such impactful, fast-moving change, a collection of advancements is needed: Technology needs to move quic

Advertising

Aspiration Marketing

AUGUST 19, 2024

Sales teams require quality content to effectively promote their brand's products or services and attract customers. Crafting this content requires careful attention, as it differs from standard write-ups, making the process somewhat challenging. However, by following the right strategies, creating content that converts potential leads into customers can be achieved with relative ease.

Promotion

Search Engine Land

AUGUST 19, 2024

Sam Altman, cofounder of OpenAI, is in a betting pool with other tech CEOs. The bet is simple. What the first year will be for a one-person billion-dollar company? This article will examine whether a billion-dollar, one-person SEO agency can emerge. Is it pure fiction or is it the future? What Altman said If we look at what Sam Altman said, he initially stated that we would see the emergence of 10-person billion-dollar companies soon.

SEO

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

Retail

DirectMail2.0

AUGUST 19, 2024

We are thrilled to announce that DirectMail2.0 has made the Inc. 5000 list for the fourth year in a row! This achievement is a testament to the hard work, dedication, and collective effort of every member of our team. Making the Inc. 5000 is no small feat, and maintaining our place on this prestigious list year after year is an accomplishment we are incredibly proud of.

Place

Content Marketing Institute

AUGUST 19, 2024

Dig into the buried treasure of online reviews. See what leading brands Tylenol, Estée Lauder, and Scünci are learning about their products and messaging directly from consumer feedback. Plus, get advice on how to start a ratings analysis program for your brand.

Product

The CMO Survey

AUGUST 19, 2024

The post The CMO Survey: Marketers Spend on New Technologies as They Battle Usage and Impact Challenges appeared first on The CMO Survey.

New Technology

SMA Marketing

AUGUST 19, 2024

The latest Google Core Update rolled out on August 15th, 2024. Like many before, this update has the potential to shake up the digital landscape, affecting how websites rank on search engine results pages (SERPs). In today’s video, we’ll discuss the impact of the most recent Google updates and share valuable insights on how to.

SEO

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

Event Marketing

Marketing Insider Group

AUGUST 19, 2024

News travels fast, and Google News is at the forefront, aggregating headlines from around the world to inform readers about current events. The platform has about 280 million users globally, so ranking high on Google News can significantly boost your visibility and credibility. But how do you get your content to stand out from the crowd? Steps like understanding the platform’s guidelines, creating newsworthy content, and leveraging SEO best practices can point you in the right direction.

Entertainment

Hubspot Marketing

AUGUST 19, 2024

Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to make any deals with supernatural beings to do it. So while I’m a little bummed that I don’t get to use my Ouija board, the good news is that you’ve already got everything you need to try this out for yourself. In fact, this tactic is all about what you don’t include on the landing page.

eBook

Buffer Marketing

AUGUST 19, 2024

TikTok’s Live feature is a blank canvas that creators and brands have adopted in different ways. There are people who play games, using it like one would use Twitch live streams, as well as people who perform or create live. As is the case with the rest of the platform, the more creative, the better! Going live on TikTok is a great way to increase your engagement and reach new audiences on the app — which will ultimately help you grow your following.

User-Generated

Welcome Software

AUGUST 19, 2024

There's this illusion that out-of-home or OOH advertising is this old-fashioned, super expensive, impossible to measure, and generally difficult marketing tactic. Spoiler alert: I think you're wrong, and I want to make you change your mind. Why? Because OOH doesn't deserve this bad rep. In reality, it's not that hard to work and it can be an awesome value driver for your brand.

CMO

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

SEO