Search Engine Land
FEBRUARY 16, 2024
Amazon’s reign as the king of ecommerce won’t end any time soon. There were over 15 billion worldwide visits to Amazon.com in 2023. The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains straightforward. They want customers to continue buying.
Martech
FEBRUARY 16, 2024
The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s population. That is now changing with all but the very smallest businesses coming under the jurisdiction of the Act. Businesses with fewer than 50 employees and less than 10 million euros in annual revenue will continue to be exempt.
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Search Engine Land
FEBRUARY 16, 2024
Google will be providing credit refunds to advertisers who were overcharged due to a technical glitch. The error affected a small number of campaigns within Display and Video 360 that ran from July through to December last year. Why we care. If your campaigns were affected by the technical glitch, make sure to contact Google to get the credit refund process started.
Martech
FEBRUARY 16, 2024
Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children. While the majority are African American, about 4.6 million, approximately 10% of the group are foreign-born.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
FEBRUARY 16, 2024
Yelp’s ad revenue increased by 13% to a record $1.28 billion in the final quarter of 2023. Ad clicks for the year experienced a year-over-year growth of 5%, while the average cost per click (CPC) increased by 9%. Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year.
Use Insider
FEBRUARY 16, 2024
It’s not me—it’s you Like many brands worldwide, SRG and Adidas had hit a wall with their growth strategies and martech platforms. For Adidas, the issue was scalability.“Our traffic grew exponentially during lockdown, but we were ill-equipped to engage and retain these visitors,” explains Adidas’ Senior Ecommerce Manager. “We needed a solution that would help us deliver personalization at scale to boost engagement and drive conversions.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
FEBRUARY 16, 2024
Healthcare businesses use AI and automation to provide a better experience for their customers, patients, and care providers. The healthcare industry has been through one of its busiest and most challenging periods, leaving healthcare professionals and companies burnt out. With automation and AI, healthcare businesses are streamlining processes, reducing the workload for their team, and improving patient experiences.
Search Engine Land
FEBRUARY 16, 2024
In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page must clearly outline the steps a merchant can follow to disconnect their Google Business Profile (GBP) from any booking, waitlist, or food ordering application. Regaining control from third-party providers on Google Business Profiles Before this mandate, third-party service providers had significant control over Google Busin
Hubspot Marketing
FEBRUARY 16, 2024
In 2023, I decided to run a half marathon. As any long-distance runner would do, I found a training plan and set out to crush some practice miles. But you know what they say about the best-laid plans, right? My body failed me, and I fractured my hip. Which, unfortunately, resulted in me needing to take a few sick days at work. How was I going to explain this one to my boss?
Search Engine Land
FEBRUARY 16, 2024
Goggle Ads is updating the unacceptable business pactices portion of its Misrepresentation policy. From March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement by a public figure, brand, or organization.” Enforcement. Google will begin enforcing this policy in March for advertisers outside of France.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Digital Marketer
FEBRUARY 16, 2024
Launched in 2005, YouTube now stands as the second largest search engine after Google. Almost 2.7 billion people use YouTube worldwide every month and 87.7% of those users access it on their mobile phones. Owing to the large number of video content available on the platform, you want to ensure that yours stands out. To make it happen, you need to master effective content creation tips , use fantastic lighting, and invest in powerful video editing software.
Rock Content
FEBRUARY 16, 2024
When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Whether you are an entrepreneur, in-house marketer, or part of a content marketing team working with organizations of all sizes, knowing how to rock a strategy is imperative today.
Content Marketing Institute
FEBRUARY 16, 2024
Decipher the third-party cookie conversation. Then, do something to create a data strategy that isn’t impacted by whatever solution Google and others ultimately come up with.
Marketing Sherpa
FEBRUARY 16, 2024
I interview a lot of human marketing experts on How I Made It In Marketing. So with the launch of new expert assistants in MECLABS AI (MECLABS is the parent organization of MarketingSherpa), I thought it would be interesting to interview one of those experts assistants – Project Planner. Is this a little gimmicky?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Rock Content
FEBRUARY 16, 2024
The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better. Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns.
Martech
FEBRUARY 16, 2024
Engaging today’s customers is like trying to hit a moving target. Needs and expectations shift by the minute. Generic staging through a predictable funnel no longer captivates audiences numbed by choice. To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement.
Rock Content
FEBRUARY 16, 2024
As a way to support education, businesses, and digital marketing , Google consistently provides high-quality products that are completely free. Google Forms is a great example of this. Of course, when compared to major paid platforms, it may fall short. However, for basic forms and surveys, it gets the job done smoothly and is the most practical way to do so.
Martech
FEBRUARY 16, 2024
Most B2B deals are won or lost before sales teams even know they exist. This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? The answer is in providing relevant experiences, not sales pitches in disguise. As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
FEBRUARY 16, 2024
As a way to support education, businesses, and digital marketing , Google consistently provides high-quality products that are completely free. Google Forms is a great example of this. Of course, when compared to major paid platforms, it may fall short. However, for basic forms and surveys, it gets the job done smoothly and is the most practical way to do so.
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