Jeff Bullas
FEBRUARY 8, 2023
Instagram shows no signs of slowing down – the platform is still booming with popularity and for brands, businesses, influencers, creators, and more, it’s a huge space to really take your online presence and success to the next level. In fact, Instagram holds such power that most internet users reference Instagram to determine the reputation and authority that a brand has.
Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
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Jeff Bullas
FEBRUARY 8, 2023
To win any game you first need to know the rules of the game. The next step is to work out how to take advantage of the rules so you give yourself the best chance of winning. But sometimes you don’t know what the rules are or how to find out what they are. In the digital world, the rules are given the rather cumbersome name of “algorithms”. These rules are used by airlines to get you to pay higher prices and sell tickets.
Aspiration Marketing
FEBRUARY 8, 2023
If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
FEBRUARY 8, 2023
The pivot table is one of Microsoft Excel's most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than you may believe. We’re going to walk you through the process of creating a pivot table and show you just how simple it is.
Search Engine Journal
FEBRUARY 8, 2023
Satisfy the SEO needs of your customers beyond simple responsive design. The post What Is User Experience? How Design Matters To SEO appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
FEBRUARY 8, 2023
Yesterday I was at the Microsoft office with dozens of other media folks (lots of famous YouTubers also) for Microsoft to showcase its next evolution of Bing, the co-pilot for the web powered by the upgraded ChatGPT.
Search Engine Journal
FEBRUARY 8, 2023
Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.
Hubspot Marketing
FEBRUARY 8, 2023
I'm a huge homebody who prefers the ease of shopping online from home. However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Orbit Media Studios
FEBRUARY 8, 2023
Sales are the lifeblood of any business. So, figuring out how to sell your products and services is critical to creating a successful and profitable business. And yet, our own research has shown some pretty shocking statistics when it comes to small businesses and sales. 56% of business owners struggle to sell on demand. Plus, 88% of small business owners say they don’t get leads and sales from their websites.
Search Engine Roundtable
FEBRUARY 8, 2023
Almost a year ago, Google began to integrate clipable coupons into Google Shopping. Well, now it seems that Google is testing showing those clipable coupons directly in Google Search, and not just in Google Shopping.
AWeber
FEBRUARY 8, 2023
When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
FEBRUARY 8, 2023
Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and added a new section for "conversation mode and Bing image creator.
Zumvu
FEBRUARY 8, 2023
Globally, more people are using smartphones now. The use of text-based chatbots is the most significant trend that has been noticed.
Influence & Co
FEBRUARY 8, 2023
At the time of writing this, ChatGPT is right at two months old. The AI content writer tool, launched by OpenAI, seems to have taken us into a new phase of AI-generated content and opened up a world of new possibilities for marketers. So much so that Microsoft has invested billions in OpenAI.
Search Engine Journal
FEBRUARY 8, 2023
Discover the latest advancements in language translation with Google's AI-powered features in Google Translate. The post Google Launches AI-Powered Contextual Translations appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
FEBRUARY 8, 2023
SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. By mid-January they had published around 75 such articles. Why we care.
Search Engine Land
FEBRUARY 8, 2023
With all the buzz around AI-generated content, Google decided to reiterate and clarify some of its advice around AI-generated content. The short answer is that Google does not care who or what writes your content as long as that content is written to help people and not to manipulate the search results. Google’s take. Google wrote , “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to
ConsumerTalk
FEBRUARY 8, 2023
Trade shows are great places to get visibility for your products, introduce new products, and build brand awareness. Trade shows are attended by the media, industry experts, buyers, and distributors. They can help you get the word out about your brand.
Search Engine Journal
FEBRUARY 8, 2023
Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers. The post Google Sets The Record Straight: AI Content In Search Results appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hootsuite
FEBRUARY 8, 2023
As the fastest-growing social media platform, TikTok’s become a non-negotiable part of social strategies for businesses both small and large. If you’re ready to turn your lurker account into an actual business, it’s time to learn how to change your TikTok username. Luckily, changing your TikTok username is a cakewalk (but with some caveats).
David Meerman Scott
FEBRUARY 8, 2023
Nearly all the buzz about AI in the past several months has been around using AI tools like ChatGPT for text and Dall-E for images to access and organize data found on the public Web. Far more interesting to me, and where billions is being invested by VCs right now, is how AI works with proprietary content.
Search Engine Land
FEBRUARY 8, 2023
Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself? we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that. so we're introducing longer Tweets! you're gonna want to check this out. tap this … [link] — Twitter Blue (@TwitterBlue) February 8, 2023 Twitter Blue only.
Content Marketing Institute
FEBRUARY 8, 2023
Transformational changes at your company may make you excited, terrified, or both. But as a content team leader, you must focus on your team – get them on board and working – so the initiative succeeds. Here’s some help to do just that.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
FEBRUARY 8, 2023
Instead of pouring money into traditional advertising, move that money to improve their customer service. The Super Bowl is just one day, but customer experience is a long-term effort: give it the budget it deserves.
Search Engine Roundtable
FEBRUARY 8, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft demoed its new Bing experience with co-pilot, ChatGPT and I got to say.
CMO Network
FEBRUARY 8, 2023
AI and chatGPT may be today’s news, but the personality and distinct experience of human connection will never grow old.
Search Engine Roundtable
FEBRUARY 8, 2023
A few weeks ago, we reported that Google dropped the podcasts carousel from the search results. Well, now Google confirmed the podcast carousel is 100% going away within the Google Search results.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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