Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.

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Customer Branding Customer Acquisition Customer Journey 114

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.

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Advertisers Advertising Key Performance Indicator Branding 111

Vertical Response

DECEMBER 27, 2024

Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance.

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Email Marketing Non-Profit Health Key Performance Indicator 52

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Martech

DECEMBER 27, 2024

For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod

Transform 64

Transform User-Generated Promotion Advertising 64

yorCMO

DECEMBER 27, 2024

Discover how strategic leadership can solve common marketing pain points, from low website traffic to poor ROI.

Marketing 59

Marketing Marketers 59

Backlinko

DECEMBER 27, 2024

Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you never knew Google could do At the end, well also show you how you can get your site to appear in more Googles search results. (Spoiler alertit involves something called search engine optimization, or SEO.

Shipping 92

Shipping Price SEO Manufacturing 92