CMO Network

AUGUST 4, 2023

Millennials and Gen Zers may seem alike, but they deserve more than a one-size-fits-all marketing approach. Let these three tips guide your strategic planning for 2023.

Gen Z 77

Gen Z Millennials CMO Marketing 77

Search Engine Land

AUGUST 4, 2023

Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great resource for marketers that work closely with RSAs.

SEO 98

SEO Management Search Marketers Branding 98

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.

Influencer Marketing 96

Influencer Marketing Analytics Management Branding 96

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?

User-Generated 97

User-Generated Finance SEO Health 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.

Customer 93

Customer Marketing Marketers 93

Search Engine Land

AUGUST 4, 2023

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search Advocate, confirmed , saying, “Yeah, I think it should be ok now.” Reporting glitch only.

SEO 96

SEO 96

Search Engine Land

AUGUST 4, 2023

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs. As an SEO professional, I believe in embracing technology and using it to support both my clients’ businesses and my own. However, we need to clearly distinguish between AI supporting marketing work and AI replacing us and completing that work on our behalf.

CRM 94

CRM Thought Leadership Communications eCommerce 94

Martech

AUGUST 4, 2023

Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. Additionally, 13.33% of the total non-compliant companies adopted a manual compliance routine versus implementing an automated system (1.33%).

B2C 79

B2C Law Place Marketing 79

Search Engine Land

AUGUST 4, 2023

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems the best time to revisit that question.

User-Generated 91

User-Generated SEO Digital Marketing Place 91

Marketing Sherpa

AUGUST 4, 2023

During AI Guild research briefings and LiveClasses, guild members ask questions using the Zoom chat feature. And we answer those questions right here… Why Claude 2 vs ChatGPT? It’s important to pick a long-term tool to be able to teach it in depth. So looking to understand the pro’s / con’s.

Digital Marketing 78

Digital Marketing Marketing Marketers Transform 78

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

AUGUST 4, 2023

TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into who their target audience is, enabling them to make more efficient data-led decisions to improve campaign performance.

New Technology 91

New Technology Advertising Advertisers Search Marketers 91

Social Media Examiner

AUGUST 4, 2023

Wondering what's involved in building a Web3-based business? Want to learn from a successful entrepreneur? In this article, you’ll discover how Tom Bilyeu is building Impact Theory. Web3: The Opportunity In Scarcity and Irreversible Transactions Many things we value as humans have specific properties that are wrapped up in two ideas: scarcity and irreversible transactions. […] The post Building Web3 Projects: The Impact Theory Story With Tom Bilyeu appeared first on Social Media Examiner.

77

77

Buffer Marketing

AUGUST 4, 2023

Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer for our customers, had become just that. Don’t get me wrong, there’s a ton of great content in there. That’s the problem, though.

Customer 66

Customer Product Management 66

SmartBrief - Marketing

AUGUST 4, 2023

This post is sponsored by Adobe. It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes.

Transform 52

Transform Communications New Technology Product 52

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sachs Marketing Group

AUGUST 4, 2023

You can promote your business on Instagram by using a variety of methods such as creating engaging content, using Instagram Ads, partnering with influencers, utilizing Instagram Stories and Shopping, hosting contests, leveraging relevant hashtags, and interacting with your audience. Remember, consistency and quality content are key, and it’s important to engage with your followers and keep up with Instagram’s latest features.

Promotion 52

Promotion User-Generated Social Media Marketing Transform 52

Use Insider

AUGUST 4, 2023

It’s 7:20 am, and you jump out of the shower, shampoo and all, to check the SMS notification you just received. This could be urgent: you’ve been waiting to hear from your dream job about the next stages of an interview. You grab the phone to check your messages… the SMS turns out to be from a clothing brand telling you about their latest sale. Fuming, you vow never to buy from that brand again.

Transform 52

Transform eCommerce Law Customer loyalty 52

Duct Tape Marketing

AUGUST 4, 2023

Don’t Be a Walmart: A New Perspective on Pricing and Value for Small Business Owners written by John Jantsch read more at Duct Tape Marketing Do you want to be a Walmart? No, I'm not talking about turning your small venture into a multinational retail corporation overnight. I'm referring to the way you position your business in terms of pricing and the pitfalls that come with competing on price alone.

Price 59

Price Transform Retail Marketing Strategy 59

Six & Flow

AUGUST 4, 2023

Learn Conversational Marketing's role in revenue acceleration - Engage website visitor, target potential buyers and optimise your chatbot playbooks.

Conversational Marketing 52

Conversational Marketing Marketing Marketers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

AUGUST 4, 2023

There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This is the fifteenth annual iteration of the map (if you need a larger version to follow along, you’ll find one here ). Selective but informative One thing that jumps out to anyone looking at the map for the first time is that it includes a highly selective range of martech vendors, falling way short of the 5,0

Management 78

Management Marketing Marketers 78

Lynton Web

AUGUST 4, 2023

In the world of digital marketing, managing multiple brands under a single umbrella can be a daunting task. This is where HubSpot Business Units come into play. They offer a solution for managing branding, data, visibility, and access across multiple brands within a single HubSpot portal. What is the HubSpot Business Units Feature? HubSpot Business Units is an add-on feature that allows you to create and manage multiple brands within a shared HubSpot portal across various tools.

CRM 52

CRM Management Email Marketing Branding 52

AWeber

AUGUST 4, 2023

Whether you’re looking to drive sales, sign ups, or downloads, a highly optimized landing page can provide real value by bringing your visitors to a page targeted directly to their needs. This is important because a landing page tailored to the needs of your customer can increase conversion by 300%. Now we all want to increase conversion by a couple hundred percent but you can’t just throw up a landing page and like magic, you immediately get conversions.

Shoppers 52

Shoppers Price Product Customer 52

Rock Content

AUGUST 4, 2023

One of the keys to running a successful business is funding high-value projects. However, funding these projects can be tricky if you need to learn how to budget them properly. A budgeting tool can help with the calculations, but it’s still imperative to understand all the different facets of budget management. The good news is that learning how to construct and handle a budget is quite approachable when you stick to the right steps.

Management 52

Management Whitepaper Digital Marketing Advertising 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications