Aspiration Marketing
JUNE 7, 2023
While E-A-T is crucial, expertise, authoritativeness, and trust do not guarantee captivating or relatable content. To captivate and relate to readers, content creators must infuse their content with their personal experiences to create exceptional and memorable pieces. Why AI-generated content in copy/paste format cannot deliver this experience anytime soon.
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.
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Marketing Insider Group
JUNE 7, 2023
For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects.
Influence & Co
JUNE 7, 2023
For a company to be found by its audience online, it must be at (or near) the top of Google search engine results pages (known as SERPs). However, for a page to even reach the top of SERPs, it must offer relevant and valuable content to searchers , thanks to the search engine’s consistent algorithm updates. To stay at the top of SERPs, your business doesn’t need to constantly churn out brand-new content, though.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JUNE 7, 2023
Looking to get off the treadmill of producing what seems like never-ending content and feeding the ABM machine hoping you get a hit? Tired of anonymous and/or intent data that produces few results? In today’s challenging economic environment, your program has to work better than ever. Casting a wide net in a sea with fewer fish will be less productive.
Search Engine Land
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 7, 2023
It’s been 96 years since the television was invented and we’ve entered a new chapter in video content and consumption. You’re more than likely consuming a ton of video content every day, whether you realize it or not. It’s amazing to think about the fact that Netflix users watch 203.8 million hours of streamed content each day. Meanwhile, the typical TikTok user spends 95 minutes daily scrolling through a feed of algorithmically suggested videos they didn’t choose to view.
Content Marketing Institute
JUNE 7, 2023
Ocean Spray created the Cranberry Club to attract subscribers. But would the holiday berry deliver year-round? Find that answer and other content marketing takeaways from one club member who happens to be a content marketer.
Martech
JUNE 7, 2023
More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. This redundancy is expensive and inefficient. SMBs spend approximately $43,500 annually on martech it seldom uses, according to the report by Capterra, an online marketplace for business technology. Some 39% of marketers in these companies say they spend more time on tasks because of martech, which performs identical or overlapping functions.
Search Engine Land
JUNE 7, 2023
Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Digital Marketer
JUNE 7, 2023
Social media has become an indispensable tool for businesses in today’s digital age. You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. If you’re one of them, we’ve got you covered.
Martech
JUNE 7, 2023
Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI.
Duct Tape Marketing
JUNE 7, 2023
How Employee Experience Shapes Brand Perception written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tiffani Bova In this episode of the Duct Tape Marketing Podcast , I interview Tiffani Bova. She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ.
Rock Content
JUNE 7, 2023
Instagram CEO Adam Mosseri published on the social network’s blog and in a video on his personal account, updates and an overview of how algorithms work on Instagram, which can help us better understand how to optimize the results and reach of content in the app’s feed, and also in Stories and Reels. Mosseri shared more information, similar to 2021 , as a way to be more transparent and close to the public, explaining popular topics such as: shadowbanning, account status review, best practi
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
SmartBrief - Marketing
JUNE 7, 2023
A recent Gallup poll reported that Americans are reading less than they have in 30 years. In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. For content marketers, these statistics might be alarming. After all, it’s never seemed harder to grab readers’ attention and keep it. And with TikTok allowing people to consume content in bite-sized 10-second chunks, the thought of getting someone to spend five minutes reading a blog post m
Base.ai
JUNE 7, 2023
Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption. Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally? What hurdles hinder progress, and how can these obstacles be overcome to foster greater buy-in and measurement?
InTouch Marketing
JUNE 7, 2023
Take a look at the top 5 inbound marketing blog strategies that will help bring future clients to your website and get them to engages with your content.
Buffer Marketing
JUNE 7, 2023
It’s the latest major vertical video player, a search engine behemoth, and it just crossed 50 billion daily views. We’re talking, of course, about YouTube Shorts , and we’re excited to share that it’s the newest platform supported by Buffer. If you’re already posting to Reels or TikTok, Buffer can now help you post to Shorts as well.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
JUNE 7, 2023
Over the last 20 years, I have implemented campaigns with hundreds of global businesses and learned about Baidu and other Chinese platforms. Here are key insights to help set your search campaigns for success in this market. 1. Understand the Chinese market and audience Gaining insight into the Chinese market and its audience should be your goal to succeed in China.
Hootsuite
JUNE 7, 2023
There’s more to life than likes. For example, there’s engagement rate. Knowing your Instagram engagement rate—and developing a social media strategy to maintain or improve your engagement rate—is an essential part of finding success on the platform. Especially if you’re using Instagram for business : engaged followers are much more likely to become customers than followers who simply scroll by your content.
Hubspot Marketing
JUNE 7, 2023
A query function lets you use data commands to shape your data in Google Sheets, making it an important function. The query function is so helpful because it can replace the work of many other commands and replicate the functionality of pivot tables (a table that lets you group, compare, and summarize larger data sets). A query may seem complicated or overwhelming if you’re unfamiliar with Google Sheet functions.
Spiralytics
JUNE 7, 2023
QR codes are the new way to get people to visit your website. They’re a quick, easy way to attract traffic and engagement to your site, which is why they’re now heavily used for marketing purposes. Many companies place QR codes on online content like blogs and emails. Additionally, this technology can is often seen on printed materials as well, such as flyers and posters, to promote events and activities.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
JUNE 7, 2023
Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard generated directly into Google Sheets. Improved math and data analysis. Google Bard has a new technique called “implicit code execution” that helps it “detect computational prompts and run code in the background,” the company wrote.
Search Engine Land
JUNE 7, 2023
The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will return lists of articles around topics like “lists of,” “alternative,” or just “how to.” With the right search queries, you can find an endless list of prospective domains to pitch.
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