Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a nervous diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
Search Engine Journal
JUNE 21, 2022
Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. The post Google News Redesign Launches On Desktop appeared first on Search Engine Journal.
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Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
Search Engine Roundtable
JUNE 21, 2022
I know we had a long Holiday weekend with both Father's Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update over the weekend. It might be just normal holiday weekend chatter but some of the tools are also showing volatility that match the chatter.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JUNE 21, 2022
Creating a TikTok is half the battle — now you need the right people to watch it. But with over 1 billion monthly users on the platform, it's easy to get lost in the crowd. Enter your secret weapon — the hashtag. While many marketers approach hashtags as an after-thought, they're a powerhouse for engagement, visibility, and discoverability. Even if you aren't running a full-scale hashtag campaign, they should be a part of your overall TikTok strategy.
Search Engine Roundtable
JUNE 21, 2022
Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe the last time we covered it was 2018 but Google has tested it before and after that.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JUNE 21, 2022
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula. The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal.
Hubspot Marketing
JUNE 21, 2022
There's no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you to take action for a cause.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Search Engine Roundtable
JUNE 21, 2022
Google's John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and then that would be published on YouTube for all to watch later. We would cover a lot of those recordings here and even ask some questions live.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
JUNE 21, 2022
Stuck on how to go viral on TikTok? Making it happen might be easier than you’d think. Because recent data highlights how there’s so much potential for brands to blow up on Tiktok. Think about it. One billion weekly active users watching 20+ hours of TikTok on average. There’s plenty of attention to go around. TikTok’s die-hard audience presents a prime opportunity for your videos to pop off.
Search Engine Roundtable
JUNE 21, 2022
Google Ads has a ton of reporting tools in the Ads console but some don't fully work as expected. For example, the date comparison in the Performance Max Product Listing tab but doesn't actually allow us to compare the data. It does give you a way to compare date ranges but without reporting on any of it.
Search Engine Journal
JUNE 21, 2022
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising. The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We saw some tremors.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JUNE 21, 2022
Could Google's LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter. The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Buffer Marketing
JUNE 21, 2022
Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details. You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. It’s arguably the most exciting platform for any creator or brand looking to build an audience organically, and fast.
Search Engine Roundtable
JUNE 21, 2022
Last week, Google tweeted about its interactive infographic on how Google Search has changed since it launched in 1998. For me, this infographic triggered a lot of SEO memories.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
JUNE 21, 2022
I am no stranger to the struggle for representation. When only a few faces looked like my own in grade school, I wasn’t surprised. When I decided to study computer science and sometimes found myself in massive classrooms with only a handful of women, I wasn’t surprised. But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make.
Econsultancy
JUNE 21, 2022
Join this live Q3 Digital Shift Webinar, hosted by industry expert, Neil Perkin. This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: Metaverse latest: we look at the latest brand experiments and developments including Microsoft’s ‘industrial metaverse’, the most interesting Web3 startups, and the emergence of virtual product placement TikTok.
Martech
JUNE 21, 2022
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge. The initiative builds on research conducted in 2021 by IBM Watson Advertising that showed bias — often unintentional — being scaled and iterated by automated adtech processes.
Unbounce
JUNE 21, 2022
Sometimes you choose a hobby, sometimes a passion chooses you. And that’s exactly what happened when Peter Letts discovered scuba diving. He first dipped his toes as a diver in 1992, but soon took to the deep end and became addicted to the sport. Almost 10 years later, he left a successful corporate career to turn his passion for the oceans into a business.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
JUNE 21, 2022
How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it. The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.
AWeber
JUNE 21, 2022
Have you ever labored over a piece of content — whether it was a blog post, article, podcast, or video — hit publish and… nothing happened? It’s even more frustrating when you talk with your biggest fans and they haven’t heard about your new thing because Youtube, Facebook, Twitter or others decided your post shouldn’t show up in your followers' feeds.
CMO Network
JUNE 21, 2022
Back then, we had to build everything ourselves, like hardware, software, data centers and even dial-up access networks—without the convenient, low-cost broadband and AWS type services that allow us to quickly launch services, apps and sites now.
Quikly
JUNE 21, 2022
Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Digital Marketer
JUNE 21, 2022
Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. One of the core concepts we teach in this certification is mastering your customer avatar canvas! You need to build a profile of your perfect customer segment, and identify everything that they have in common! Lake Dad Daryl is one of Scott’s customer avatars, putting a name to his client’s perfect customer!
Econsultancy
JUNE 21, 2022
Rob Sewell is the CEO of SmartFrame Technologies – an image-streaming service that aims to give image owners, publishers, and advertisers more control and protection of their images, while enabling opportunities to monetise them. I recently spoke with Rob to find out more about his role and the company, why he thinks that contextual advertising will rise to new prominence with the demise of third.
Digital Marketer
JUNE 21, 2022
Check out our brand new eCommerce Marketing Mastery Certification: [link]. STOP NEGLECTING YOUR COLLECTION PAGES! We have seen the impact of optimizing and maximizing your collection pages, and Lauren swears by this method! Lauren Petrullo is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is also the Founder of boutique ecommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles
Kuno Creative
JUNE 21, 2022
When thinking of your favorite brands, there were probably a lot of factors that drove you to continue your relationship with them. You could’ve first found the brand while walking through the mall, seeing an ad online or even a recommendation from a friend. But after that first interaction, what made you continue to come back and even recommend that brand to others?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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