Search Engine Journal
APRIL 22, 2022
If you've ever wondered if AI can do SEO and perform as well as human experts, you'll want to check out this experiment. The post Can AI Perform SEO? Experimenting With OpenAI’s GPT-3 appeared first on Search Engine Journal.
Hubspot Marketing
APRIL 22, 2022
When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula comes in. In this article, we will break down how to use this formula in Excel , plus provide some examples. How to Calculate Weighted Average in Excel.
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Search Engine Land
APRIL 22, 2022
Technical SEO is a necessity. Here are four key technical tasks SEOs should take care of to help increase organic visibility. Please visit Search Engine Land for the full article.
Hubspot Marketing
APRIL 22, 2022
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether you’re experienced with Google Sheets or you’re just getting started, you’ll be happy to know there are many simple and time-saving Google Sheets keyboard shortcuts at your disposal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
APRIL 22, 2022
Google Search is testing displaying much larger images again in the desktop search results. Here is a comparison of the normal image thumbnails in the desktop search results compared to the larger images in the desktop search results.
Search Engine Journal
APRIL 22, 2022
There are a lot of articles promoting quick SEO fixes. Avoid these seven SEO tactics before they seriously hurt your long-term SEO performance. The post Avoid These 7 Easy But Stupid SEO Tactics appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Internet Marketing Ninjas
APRIL 22, 2022
What’s the role of your chosen domain name on your future SEO strategy and visibility? This is one controversial question because it has been changing a lot throughout the years. To discuss the impact of domain names on SEO, Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, invited Bill Hartzer, a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two decades.
Martech
APRIL 22, 2022
Good morning, Marketers, and if you think you know what your customers want, you better be sure of it. Last weekend I decided to order a cake. The first bakery I visited was shut down due to a health violation. The associates at the other shops told me to order online. I ordered my cake from the shop with the best experience. Most websites had a handful of tasty-looking high-def images, but I had to keep tapping on my phone to get to important cake specs.
Content Marketing Institute
APRIL 22, 2022
If you have a love-hate relationship with the technology you use every day, don't give up. A tech stack designed for content operations will make your work a lot more comfortable. Robert Rose explains why what you have isn't working – and what you need.
Search Engine Roundtable
APRIL 22, 2022
Back in November 2021 Google began testing Sitelinks that support the scroll to text feature. Well, it seems like this is fully live in the US desktop search results, as Brodie Clark said on Twitter.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 22, 2022
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website. First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies on an individual basis.
Litmus
APRIL 22, 2022
In our on-demand and on-the-go world, an increasing number of email subscribers are checking their messages on their mobile devices. It’s up to email marketers to deliver the same experience no matter where their message is read. Using responsive email templates allows you to display your content with consistency across any device and at scale to deliver mobile-friendly emails with every send. .
Search Engine Roundtable
APRIL 22, 2022
Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name - SpamBrain. SpamBrain is a new name but the technology, the AI, is from 2018, so SpamBrain is technically not new.
Martech
APRIL 22, 2022
It’s never been a more critical time to put your customers first. Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints. Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved timely and relevant custom
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
APRIL 22, 2022
I am not sure if this is new because when I search for videos, I use YouTube directly. But in Google Video search, Google will label YouTube channel landing pages with a play button and without a timestamp because the link takes you to the channel and not to a specific video.
Many Chat
APRIL 22, 2022
Happy Earth Day! Going green as a business has become more popular over the years as more information regarding the environment becomes available. Consumers are more aware of their impact on the planet; as a result, they’ve changed their daily habits, including purchase decisions. A 2021 survey from Statista revealed that consumers are drawn to shop with brands that offer sustainable packaging materials and carbon neutral shipping options.
Martech
APRIL 22, 2022
Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict business outcomes such as sales and evaluate the likely impact of future courses of action based on content in conversational and social streams. The solutions include: Social Brand Reputation Intelligence System: This measures, and predicts the impact of actions on, brand reputation, including environmental, socia
Hubspot Marketing
APRIL 22, 2022
When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists. You’ve set aside some marketing dollars to spread awareness and attract people to your brand and your website.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
APRIL 22, 2022
Working from home has blurred the line between work and personal time, creating a new buyer persona, according to a new Microsoft report. They’re calling it the “workday consumer” and marketers say they’re still figuring out how to connect with them. What behaviors have changed: 60% of consumers mix their work and personal to-do lists. 59% consider work and personal tasks to be of equal importance during their work time. 63% spend more time on their work PC than pre-pandemic. 56% use work tools
Many Chat
APRIL 22, 2022
Ecommerce is becoming a powerhouse for online business owners, especially over the past two years (thanks, COVID). Insider intelligence is forecasting a 16.1% growth in 2022, which will make the eCommerce market worth more than $1 trillion. That’s a lot of cheddar up for grabs in the world of online shopping. And it won’t be slowing down anytime soon.
Martech
APRIL 22, 2022
Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now that the streaming giant is losing subscribers , co-CEO Reed Hastings says it’s open to an ad-supported tier. Streaming in flux. Streaming watchers are seeing their TV bills climb as they have to pay different services à la carte to watch hit shows on separate platforms like Disney+, Ama
Quikly
APRIL 22, 2022
When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
APRIL 22, 2022
Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online and offline data sources to form a comprehensive 360-degree view of the customer across devices and channels. And marketers are jumping in with their pocketbooks.
Many Chat
APRIL 22, 2022
Being an Instagram influencer or creator is a growing market where companies are investing billions in marketing dollars for the right people to get their products in front of viewers. What better way to take advantage of this growing industry than to build brand partnerships with these companies? But not all partnerships are equal, and to weed through the mediocre and find the exceptional opportunities with a high return and mutual benefit, you need to know a few things.
Search Engine Journal
APRIL 22, 2022
Is Google Search Worse? And if so, is it because content is so bad or is the algorithm to blame? The post Is Google Search Worse? Many Seem to Agree appeared first on Search Engine Journal.
Search Engine Roundtable
APRIL 22, 2022
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
APRIL 22, 2022
The massive spike in telehealth post-Covid is one of the silver linings of the pandemic. House calls are massively convenient and that means patients get seen more frequently. Americans only see the doctor 4x a year on average, compared to 6-10x for Europe and 13x for Japan.
Search Engine Roundtable
APRIL 22, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has introduced a new term, Google SpamBrain.
Search Engine Journal
APRIL 22, 2022
Drupal warned of two moderately critical vulnerabilities that allow attackers to overwrite data and inject disallowed values. The post Drupal Warns of Two Critical Vulnerabilities appeared first on Search Engine Journal.
CMO Network
APRIL 22, 2022
Don't worry so much about features. Worry more about ease and implementation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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