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Investment in influencer marketing is expected to exceed $10 billion in the U.S. this year, surpassing previous projections. But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what I know now the hard way. What I quickly realized is this: Being a great marketer is not the same as being a great marketing leader. Especially in a high-growth environment.
The pressure to modernize your marketing technology stack is real. Your competitors seem to be running circles around you with sophisticated automation, your CEO keeps asking why conversion rates aren’t improving and every marketing blog you read assumes you have a team of martech specialists at your disposal. Meanwhile, you hope your email platform can even handle a simple A/B test without breaking.
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The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — without crossing legal or ethical lines. That’s where data clean rooms (DCR) come in. They’re not a cure-all, but they’re becoming a key part of the privacy-safe data collaboration and measurement toolkit.
Discover the secrets to dessert brand success on Instagram with expert tips on visual storytelling, crafting captivating posts, mastering hashtag strategies, and leveraging influencer micro-buys to create a scroll-stopping feed that delights and engages.
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Discover how snacking brands can thrive in the digital age with three innovative strategies: optimizing mobile web experiences, crafting e-commerce funnels that drive conversions, and leveraging programmatic ads to target binge-snackers precisely when cravings hit.
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Think about the last truly exceptional customer experience you had. What made it stand out? Chances are, it wasn't just one positive interaction, but a series of well-connected and helpful engagements that anticipated your needs. In today's competitive landscape, creating these seamless journeys for your own customers is crucial. When done effectively, it fosters stronger connections, increases satisfaction, and ultimately drives conversions.
Managing a restaurant is tough work. Between juggling tables, staff, and endless orders, keeping track of customer relationships can feel impossible. That's where restaurant CRM software becomes your secret weapon. According to the Pareto Principle , 80% of restaurant sales come from just 20% of repeat customers. So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences.
Want better ROI from Microsoft Advertising? In this week's Ask A PPC, Navah Hopkins tackles common frustrations and shows what profitable advertisers do differently. The post Ask A PPC: How To Make Microsoft Advertising Profitable appeared first on Search Engine Journal.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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In this edition: Marketing Ops Job Interview Cheat Sheet The Number 1 Mistake in GTM Execution Deep Diving the AAARRR Growth Framework for Marketing Exclusive For Paid Subscribers : The Biggest Lessons of My Marketing Ops Career and What You Can Learn From Them Reminder: Prep for Your Next Big Opportunity By Joining Our Marketing Ops Interview Bootcamp Live This Week Fill out this form to learn more about The Marketing Operations Leader sponsorships.
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