CMO Network

MAY 15, 2023

Uncertain economic headwinds have companies in all sectors and industries keeping an understandably close eye on ROI – putting pressure on marketers to showcase brand value. Here's how you can.

Branding 79

Branding CMO Marketing Marketers 79

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition.

Content Marketing 145

Content Marketing Thought Leadership User-Generated SEO 145

Kevin Indig

MAY 15, 2023

By now, you know you can’t publish pure AI content. Some level of editing is needed for at least some pieces, and most marketers don’t have the time or desire to do it themselves. Verblio can handle it for you. They’ve built over 10,000 pieces of AI-assisted content for clients. Human-crafted AI content delivers huge value to marketers who want to leverage the strengths of AI without the downsides.

SEO 144

SEO User-Generated Real Estate Finance 144

Hootsuite

MAY 15, 2023

As a business-oriented social network, LinkedIn can bring marketers up to 2x conversions. So it’s no surprise that many professionals have flocked to this platform as a part of their marketing strategy. Because LinkedIn can be powerful for professional and business accounts, many people use this platform as part of their personal branding efforts. And LinkedIn creator mode can be a huge help.

Analytics 140

Analytics User-Generated Social Media Marketing Education 140

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

MAY 15, 2023

I’ll get straight to the point: “Submit” and “Click here” are ineffective calls to action (CTAs) for your email campaigns. (I’ll explain why a few paragraphs down.) If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. But you still need to prime the pump with a well-written prompt that recognizes the values of a good CTA.

Whitepaper 135

Whitepaper Copywriting Promotion B2C 135

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Wouldn’t you be much better at crafting messages that resonate? Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 135

Branding Price Analytics Place 135

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today’s ever-evolving digital technologies and trends.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Buffer Marketing

MAY 15, 2023

When you’re ready to shift from the learning to the growth phase of your creator journey, certain things need definition – who exactly your audience is, what exactly you say to them, and how exactly you get that information across. The definition of “growth” definitely varies, referring to audience size or revenue, or sponsorship slots sold.

Copywriting 131

Copywriting Entertainment Communications Branding 131

Search Engine Journal

MAY 15, 2023

While some custom coding may be required, you can A/B test different types easily. Just follow these steps for both Clarity and GA4. The post How To Setup A/B Testing Using Microsoft Clarity And GA4 With Examples appeared first on Search Engine Journal.

Customer 129

Customer Analytics SEO 129

Businesses Grow

MAY 15, 2023

I recently had an exchange with a friend who described a person who seemed to be doing everything right with his personal brand but had no progress with monetization. He wondered why his friend was failing — to the point of quitting. It made me reflect on the pitfalls of personal branding. Under what circumstances will even an excellent personal branding effort fail?

Branding 128

Branding Entertainment Education Product 128

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketers

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. They lack the context of your ongoing relationship with every customer and prospect. Conversely, a unified social inbox allows seamless collaboration among social teams. Customer history and attributes are always at your fingertips.

CRM 122

CRM Management Communications Place 122

Social Media Examiner

MAY 15, 2023

Wondering how other marketers are using social media? Want to be sure you’re on the right path? Find out what thousands of professional marketers plan to do with their organic activities, video marketing, and ads over the next year in the 15th annual Social Media Marketing Report. How Are Marketers Using Social Media? Inside this […] The post 2023 Social Media Marketing Industry Report appeared first on Social Media Examiner.

Social Media Marketing 119

Social Media Marketing Marketing Marketers Marketing Plan 119

Hubspot Marketing

MAY 15, 2023

“If you’re not using AI, you’re falling behind” is a statement you might have read and heard frequently in the past few months. It can be a disheartening statement because, as a marketer, you don’t want to be late to the trends, but the amount there is to learn and take in all at once can lead to AI fatigue. You may feel overwhelmed by the daily AI news cycle — which makes sense.

Education 115

Education Analytics Email Marketing Management 115

Social Media Examiner

MAY 15, 2023

Looking for a new way to engage consumers on Facebook? Want to start more conversations with qualified prospects? In this article, you’ll learn how to capitalize on Meta’s most underutilized ad placement, Click-to-Messenger ads for Facebook Reels. Why Facebook Reels Ads Matter Now Facebook Reels might not generate as much buzz as its Instagram counterparts […] The post How to Use Click-to-Messenger Facebook Reels Ads to Qualify Prospects appeared first on Social Media Examiner.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketers

Search Engine Journal

MAY 15, 2023

Google's Search Advocate team shares SEO best practices for news sites, emphasizing content quality and effective use of structured data. The post Google’s SEO Best Practices For News Websites appeared first on Search Engine Journal.

SEO 114

SEO 114

Hubspot Marketing

MAY 15, 2023

The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the world changed. As if one unprecedented event wasn’t enough, marketers are now faced with a looming recession that’s already having major impacts on their industry. Will the recession shake things up as much as COVID-19 did? While we can't truly predict the future, one-third of marketers think a recession will have an even bigger impact on their marketing activities than the pandemi

Gen Z 113

Gen Z Marketing Marketers Price 113

Martech

MAY 15, 2023

“The podcasting boom is over.” We all know that, right? We know this because it’s been reported everywhere. Since the start of the year The New York Times, Bloomberg, Vanity Fair, The Financial Times and many others have published stories about podcasting’s demise. Advertisers and audiences missed the memo and continue to flock to podcast programming.

Advertising 111

Advertising Advertisers Branding Marketing 111

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. 1.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketers

Hootsuite

MAY 15, 2023

What has two arms and two legs but can go in 289 directions at once? Each of your franchisees on social media. Eek. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 109

Social Media Marketing PR Marketing Marketers 109

Search Engine Journal

MAY 15, 2023

Google's Bard chatbot receives an update, enhancing summarization and source visibility. The post Google Bard Update Enhances Source Content Visibility appeared first on Search Engine Journal.

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101

Search Engine Land

MAY 15, 2023

Your website is the center of your digital marketing world. It’s where you have the most control and where all digital marketing rivers run toward. Generally, the largest of those traffic sources is organic search. Yet, all too often, SEO is not deeply embedded when a new website is being designed (or redesigned), and SEO thinking is often only addressed after a site has launched.

SEO 98

SEO User-Generated Digital Marketing Copywriting 98

yorCMO

MAY 15, 2023

Fractional marketing solutions are becoming increasingly popular among businesses of all sizes. This article explores why more firms are turning to these solutions to meet their marketing needs, including cost savings, flexibility, and access to a wider range of expertise. Whether you're a small startup or a large enterprise, fractional marketing can offer a range of benefits that can help you stay ahead of the competition.

Marketing 98

Marketing Marketers 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Martech

MAY 15, 2023

We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT — the result: 100 million users in less than two months. As martech and marketing operations leaders, this open access is both a blessing and a challenge.

Marketing Automation Platform 98

Marketing Automation Platform CRM User-Generated Management 98

Rock Content

MAY 15, 2023

These days, it’s safe to say the gig economy is growing at a massive rate, and with good reason. Not only are today’s professionals realizing they no longer need to work for someone else to earn a good living (as an employee), but companies are fully aware of the benefits of working with talented freelancers. According to research, over 50 percent of the American workforce will consist of freelance workers by 2027, so that’s a huge talent pool to take advantage of.

Communications 98

Communications Management SEO Marketing 98

AWeber

MAY 15, 2023

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose. In 2022, over 333 billion emails were sent and that figure is expected to rise to a staggering 376 billion by 2025. These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely.

Key Performance Indicator 97

Key Performance Indicator Email Marketing Customer Marketing Plan 97

Rock Content

MAY 15, 2023

Whether you’re a business owner looking to grow your brand or a marketing agency that wants easy access to some of the best writers in the world, WriterAccess is the solution. It has an easy-to-navigate design with advanced features to ensure you find the perfect writer or writing team. With WriterAccess’s features, you will be creating top-quality content fast.

Customer 96

Customer Customer Journey Place User-Generated 96

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

MAY 15, 2023

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022.

Real Estate 88

Real Estate Fashion Entertainment Advertising 88

Rock Content

MAY 15, 2023

In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. It’s often at the top of the buying funnel and the bottom, as well. Learning how to use WriterAccess could help you reach those consumers better. WriterAccess is your gateway to exceptional content creation.

Customer Journey 96

Customer Journey Transform eBook Place 96

CMO Network

MAY 15, 2023

Exploring the new IBM watsonx offering. A full tech stack for training, deploying, and supporting AI capabilities across any cloud environment, as well as a model library that includes foundation models vetted and curated by IBM. WatsonX also features a governance tool to support responsible AI.

CMO 87

CMO 87

Search Engine Land

MAY 15, 2023

Google Bard has added classic and more genuine citations to the answers it provides and also is able to provide better summarization. We do not yet see these improvements and enhancements live yet but Jack Krawczyk from Google shared some examples on Twitter. Citations improved. Google Bard now shows sources with numbers, like true citations, next to the responses.

SEO 84

SEO 84

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers