Backlinko
AUGUST 21, 2024
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie , also reached out to the community on LinkedIn to share their favorite episodes and insights gained from these podcasts.
Aspiration Marketing
AUGUST 21, 2024
Imagine scrolling through your social media feed – a constant barrage of posts, articles, and videos vying for your attention. How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random. It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours?
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Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
Buffer Marketing
AUGUST 21, 2024
Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
AUGUST 21, 2024
Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams.
SmartBrief - Marketing
AUGUST 21, 2024
How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. At the 2024 Summer TCA Press Tour in Pasadena , Hallmark President and CEO Mike Perry, along with his executive team, unveiled their forward-looking strategy for the brand.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 21, 2024
A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. 15. Ten days later, I tried to check out Sora for myself.
Orbit Media Studios
AUGUST 21, 2024
By Mackenzie Pelletier Design is about a lot more than making a site look pretty. While yes, we do want a site to be aesthetically pleasing, design should also: Provide clarity in displaying information Feel intuitive to use Lay out a clear path for users to complete their goals Address common questions and user needs Act as a vehicle for branding and messaging User experience website design is all about creating a site that is enjoyable to use and easy to navigate.
Search Engine Land
AUGUST 21, 2024
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between Google and Meta to target 13- to 17-year-olds on YouTube.
The Marketing Operations Leader
AUGUST 21, 2024
In this edition: How to run marketing ops like a product team How to create a marketing ops team charter POLL: The most overrated thing in B2B marketing For Paid Subscribers: How to request additional headcount for your team The best marketing operations conference in the world is only a couple of months away! Make sure to register to attend Mopsa-palooza.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
AUGUST 21, 2024
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or administrator account can help expedite the implementation process.
Zumvu
AUGUST 21, 2024
In today’s competitive business landscape, expanding your market reach is crucial for sustained growth and success. Business development involves creating strategies and actions to enhance your company's position and revenue streams.
illumin
AUGUST 21, 2024
(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. They are typically served on consumer-facing news websites (such as those for newspapers, cable channels, etc) where users can perform several different types of calls-to-action, such as simply learning more, or buying/booking products or services.
InTouch Marketing
AUGUST 21, 2024
It’s nearly impossible to scroll through your news feeds without seeing a new advancement in artificial intelligence (AI). From medical technology to fraud detection and e-commerce, AI is playing a significant role in many sectors.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
AUGUST 21, 2024
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That’s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 billion in political ad spend.
Search Engine Land
AUGUST 21, 2024
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why we care. This appears to be a huge change.
Orbit Media Studios
AUGUST 21, 2024
By Mackenzie Pelletier Cybersecurity attacks occur every day. As of May, there have already been over 35 billion global data breaches and cyber attacks. Security breaches can severely impact your business, from legal ramifications to lost revenue and a damaged reputation. When you take steps to improve your site’s security, you’re not only protecting your business and your staff, you’re looking out for your customers and enhancing your credibility in the eyes of stakeholders and partners.
Litmus
AUGUST 21, 2024
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
AUGUST 21, 2024
Why Leadership Requires a Conscience: The Shift CEOs Can’t Ignore written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Andrew C.M. Cooper In this episode of the Duct Tape Marketing Podcast , I interviewed: Andrew C. M. Cooper, author of ‘The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,’ We discuss the importance of ethical leadership and the impact of the pandemic on business practices.
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