Backlinko
AUGUST 21, 2024
With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Our Head of SEO, Leigh McKenzie , also reached out to the community on LinkedIn to share their favorite episodes and insights gained from these podcasts.
Martech
AUGUST 21, 2024
To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is martech tools management? Let’s start with what martech tool management isn’t: It isn’t about technical setup or programming, and doesn’t require certifications or deep technical knowledge.
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Buffer Marketing
AUGUST 21, 2024
Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together. It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.
Orbit Media Studios
AUGUST 21, 2024
By Mackenzie Pelletier Design is about a lot more than making a site look pretty. While yes, we do want a site to be aesthetically pleasing, design should also: Provide clarity in displaying information Feel intuitive to use Lay out a clear path for users to complete their goals Address common questions and user needs Act as a vehicle for branding and messaging User experience website design is all about creating a site that is enjoyable to use and easy to navigate.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
SmartBrief - Marketing
AUGUST 21, 2024
How Hallmark Media is balancing innovation and tradition with a new brand experience Hallmark Media is undergoing a dynamic transformation, seamlessly blending its rich heritage with modern media strategies to deepen consumer engagement. At the 2024 Summer TCA Press Tour in Pasadena , Hallmark President and CEO Mike Perry, along with his executive team, unveiled their forward-looking strategy for the brand.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 21, 2024
Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the targeting of minors. Key details: Google reps reportedly told several ad buyers to target the “unknown” category of YouTube users, which likely includes teens. This activity goes beyond the previously reported agreement between Google and Meta to target 13- to 17-year-olds on YouTube.
Martech
AUGUST 21, 2024
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That’s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 billion in political ad spend.
Search Engine Land
AUGUST 21, 2024
A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. 15. Ten days later, I tried to check out Sora for myself.
Martech
AUGUST 21, 2024
Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Duct Tape Marketing
AUGUST 21, 2024
Why Leadership Requires a Conscience: The Shift CEOs Can’t Ignore written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Andrew C.M. Cooper In this episode of the Duct Tape Marketing Podcast , I interviewed: Andrew C. M. Cooper, author of ‘The Ethical Imperative: Leading with Consciousness to Shape the Future of Business,’ We discuss the importance of ethical leadership and the impact of the pandemic on business practices.
Aspiration Marketing
AUGUST 21, 2024
Imagine scrolling through your social media feed – a constant barrage of posts, articles, and videos vying for your attention. How do you decide what to stop and engage with? Often, it comes down to a gut feeling. But that feeling isn't random. It's shaped by a brand's unique voice, the personality that shines through in all its communication. So, what is a brand voice, and how can you use modern technology to drive yours?
Search Engine Land
AUGUST 21, 2024
The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, an enterprise SEO platform. The finding is based on seoClarity’s analysis of 36,000 keywords. Why we care. This appears to be a huge change.
Litmus
AUGUST 21, 2024
Three things are inevitable in life: death, taxes, and change. Apple’s Mail Privacy Protection (MPP) falls into that third category. What this means for email marketers is we’ll have to adapt (again), but there are some things we can do now to prepare and adjust. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Land
AUGUST 21, 2024
Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now includes several key enhancements. Faster implementation notification. The form now displays a new notification informing advertisers that requesting changes through a standard or administrator account can help expedite the implementation process.
The Marketing Operations Leader
AUGUST 21, 2024
In this edition: How to run marketing ops like a product team How to create a marketing ops team charter POLL: The most overrated thing in B2B marketing For Paid Subscribers: How to request additional headcount for your team The best marketing operations conference in the world is only a couple of months away! Make sure to register to attend Mopsa-palooza.
Zumvu
AUGUST 21, 2024
In today’s competitive business landscape, expanding your market reach is crucial for sustained growth and success. Business development involves creating strategies and actions to enhance your company's position and revenue streams.
illumin
AUGUST 21, 2024
(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. They are typically served on consumer-facing news websites (such as those for newspapers, cable channels, etc) where users can perform several different types of calls-to-action, such as simply learning more, or buying/booking products or services.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
InTouch Marketing
AUGUST 21, 2024
It’s nearly impossible to scroll through your news feeds without seeing a new advancement in artificial intelligence (AI). From medical technology to fraud detection and e-commerce, AI is playing a significant role in many sectors.
Orbit Media Studios
AUGUST 21, 2024
By Mackenzie Pelletier Cybersecurity attacks occur every day. As of May, there have already been over 35 billion global data breaches and cyber attacks. Security breaches can severely impact your business, from legal ramifications to lost revenue and a damaged reputation. When you take steps to improve your site’s security, you’re not only protecting your business and your staff, you’re looking out for your customers and enhancing your credibility in the eyes of stakeholders and partners.
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