Aspiration Marketing
APRIL 3, 2024
Are you struggling to manage content creation, management, and marketing across various platforms? We hear you. We're thrilled that HubSpot announced the launch of the all-new HubSpot Content Hub! Building upon the foundation of the CMS Hub (which will transition into the new Hub), the Content Hub offers a powerful and centralized solution for all web content needs.
Social Media Examiner
APRIL 3, 2024
Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you’ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, […] The post Starting Your Own Marketing Agency appeared first on Social Media Examiner.
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Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.
Buffer Marketing
APRIL 3, 2024
There’s a reason Facebook has been around for more than two decades — and kept growing every single year. But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform fo
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Aspiration Marketing
APRIL 3, 2024
Imagine a website that's more than just a digital brochure. A website that seamlessly transforms visitors into leads, adapts to your growth, and scales with your ambition. That's the power of HubSpot Content Hub, especially its Enterprise tier , which was built to equip businesses for online dominance.
Content Marketing Institute
APRIL 3, 2024
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
yorCMO
APRIL 3, 2024
Failure doesn’t mean what you might think. Learn strategies for overcoming the fear of failure and embrace setbacks to grow your organization. The post Embracing Failure: Learning from Setbacks in the Innovation Journey appeared first on yorCMO.
The CMO Survey
APRIL 3, 2024
The post Companies That Don’t See ROI on Diverse Marketing are Making One Easily Fixable Mistake appeared first on The CMO Survey.
Martech
APRIL 3, 2024
Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit.
Search Engine Land
APRIL 3, 2024
Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global release scheduled in the coming months.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
APRIL 3, 2024
Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content supply chain” as Adobe now calls it — referred to as “a mess.” And it’s getting messier. Problems that already existed will actually scale because of the speed and volume at which generative AI creates new content assets.
Duct Tape Marketing
APRIL 3, 2024
The “Bonfire Moment”: How to Solve People Problems for Startup Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of “The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face.” Martin Gonzalez is the creator of Google’s Effective Founders Projec
Martech
APRIL 3, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. (She also told us she was an early MarTech subscriber.
Bannerflow
APRIL 3, 2024
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 3, 2024
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact.
illumin
APRIL 3, 2024
March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.
verse.ai
APRIL 3, 2024
Learn lead generation strategies that comply with the new FCC ruling and protect data privacy. Understand first- and third-party data and how to generate quality leads. [.] Read More.
illumin
APRIL 3, 2024
illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Lusha
APRIL 3, 2024
Translate this: “Let’s get down to brass tacks and have a dialogue on how we partner with customers on value-adds so you can leverage our bootstrapped, world-class product to take your business to the next level and crush it this quarter.” Did your eye twitch while reading that, or just ours? While the sentence above was a bit of an exaggeration, it’s not too far off the mark from what many prospects encounter in everyday conversations with salespeople.
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