Aspiration Marketing
JANUARY 3, 2024
In a dynamic marketing world, where customer engagement is paramount, understanding your audience is the key to success. One of the most powerful tools at your disposal in reaching our marketing goals is the creation of buyer personas—semi-fictional representations of your ideal customers.
Martech
JANUARY 3, 2024
Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce. How will these opportunities shake out in the upcoming year?
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Aspiration Marketing
JANUARY 3, 2024
In today's competitive digital marketing, businesses constantly seek new and effective strategies to connect with their target audience. The inbound methodology, a customer-centric marketing approach, has emerged as a powerful tool for attracting, engaging, and delighting customers and fostering business growth.
Orbit Media Studios
JANUARY 3, 2024
By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Not too many times or you look spammy. Not too few or you don’t look relevant. I did SEO back then. It was very weird and search results were bad. Those were dark days online. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JANUARY 3, 2024
In 2023, the Oxford English Dictionary again updated its lexicon, adding 80 new weird words and phrases. From technological jargon like “Bitcoin” and “Deepfake” to colloquial gems such as “Bestie” and “Binge-Watching,” the OED continues to capture the ever-evolving tapestry of the English language. The words newly added not only reflect technological advances but also capture the cultural zeitgeist.
Martech
JANUARY 3, 2024
Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once. Employees have a voice in how change is happening.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 3, 2024
Facebook has started archiving all users’ link history globally on both Android and iOS devices. While users have the option to opt out, the feature is turned on by default, allowing Meta to utilize the collected data for targeted advertising. Why we care. As the digital marketing industry moves towards a cookieless future and stricter privacy laws , targeted advertising, while effective, faces uncertainties.
Content Marketing Institute
JANUARY 3, 2024
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
Buffer Marketing
JANUARY 3, 2024
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.
Social Media Examiner
JANUARY 3, 2024
Are you asking new clients the right questions to develop a long-term strategy? Could a detailed intake give you the insight you need to set the right campaigns in motion? In this article, one agency owner shares how a 10-week client onboarding process equips his team to successfully match marketing strategy to a client's future […] The post Onboarding New Clients appeared first on Social Media Examiner.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
JANUARY 3, 2024
It's easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords. While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority. Often, the hidden cause of lost rankings and decreasing traffic isn't that someone else does better at link building or keyword optimization.
Influence & Co
JANUARY 3, 2024
In today’s digital landscape, there’s so much that goes into creating an effective blog post. It can be easy to overlook the little things that make them SEO- and reader-friendly. But this is a mistake, especially considering that half of marketers are planning to increase their investment in content marketing in 2024. You don’t want that investment to be for naught.
Sachs Marketing Group
JANUARY 3, 2024
Ranking on Google can range anywhere from a few minutes to 3-6 months or longer. The timeframe depends on website age, content quality, keyword competition, and SEO strategies. It’s not a one-size-fits-all scenario – each website’s journey to the top of Google’s rankings is unique. How long does it take to rank on Google? It’s one of the most common questions relating to search engine optimization (SEO) , and it’s always followed with a not-so-simple answer.
Rock Content
JANUARY 3, 2024
You’d expect big-budget brands to sidestep marketing advice fails, especially as the global ad spending hovers around $1 trillion for the first time in 2024. But just because you’re spending hundreds of millions or more on reach doesn’t mean you’re delivering a billion-dollar strategy. Most importantly, you don’t need a multi-million-dollar ad budget to create a million-dollar strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
JANUARY 3, 2024
Embracing Slow written by John Jantsch read more at Duct Tape Marketing It’s become pretty popular, almost trendy, for people to choose a word at the beginning of the year and make the word the focus or underpinning of their most important objectives. My friends Chris Brogan and Ryan Holiday have done this and written about it for years. I’ve been practicing informally for a few years, so today, I’m letting the world know that my word for 2024 is – Slow.
Unbounce
JANUARY 3, 2024
/ Conversion optimization What is the average conversion rate for a landing page? By Paul Park. Updated on January 2, 2024. 24 min read Imagine you’re at a party, and you’ve just told a joke to a group of people. Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”?
Buffer Marketing
JANUARY 3, 2024
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I'd eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator in class, and one of my friends suggested I try and sell some of my designs on Etsy.
Unbounce
JANUARY 3, 2024
/ Conversion optimization What is the average conversion rate for a landing page? By Paul Park. Updated on January 2, 2024. 24 min read Imagine you’re at a party, and you’ve just told a joke to a group of people. Everybody laughs, but how many people thought it was truly hilarious, and how many are just being polite while thinking, “Ugh, I need to get out of here”?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Use Insider
JANUARY 3, 2024
Who is classified as a bulk sender? Unsure whether this will impact you? Here’s how each provider identifies bulk senders: Google: If your daily emails to Gmail addresses exceed 5000, Google will label you a bulk sender. Yahoo: Yahoo also follows the 5000 email criteria. So, anyone sending over 5000 emails per day will be classed as a bulk sender from both providers and need to pay close attention to the upcoming changes to ensure seamless email delivery.
Zumvu
JANUARY 3, 2024
Software as a Service (SaaS) has become an integral part of the modern business landscape, revolutionizing the way companies operate and deliver value to their customers.
Use Insider
JANUARY 3, 2024
3 steps to prepare for the cookie phase-out To prepare for a future without cross-site user tracking, it is crucial for brands to adopt a proactive approach. We’ve broken this down into three key steps and strategies that marketers and product owners should start prioritizing to craft a marketing strategy that is aligned with the latest privacy regulations while preserving the essence of personalized marketing. 1.
Welcome Software
JANUARY 3, 2024
Optimizely is moving the processing of events from AWS to Google Cloud Platform. This change includes further modernization of how the data is collected and stored, to allow for future improvements and flexibility. We have big plans for Optimizely Web Experimentation and Feature Experimentation, and this allows us to implement those plans gradually.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Customers.ai
JANUARY 3, 2024
If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). In fact, you’ve probably heard it over, and over, and over. ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. However, like most trends, ABM’s time is running out.
Welcome Software
JANUARY 3, 2024
Optimizely Feature Experimentation users can now benefit from an average of 87% faster data file updates. The ability to generate data files in a faster and more predictable manner enables our customers to make updates to feature flags and experiments more quickly and reliably. Datafile build service – Performance, stability Webhooks by environment – Lower latency across all environments.
Search Engine Land
JANUARY 3, 2024
Google Analytics 4 (GA4) offers enhanced Google Ads integrations and features that surpass those available in its predecessor, Universal Analytics. To make the most of these new and updated capabilities, Google Ads expert Charles Farina discussed the latest improvements in conversion tracking, audience analysis, and reporting at SMX Advanced. Read on to discover how integrating GA4 and Google Ad s could boost your paid search results.
Welcome Software
JANUARY 3, 2024
Our worldwide network of partners is the foundation of our growth and success at Optimizely. During our annual Opticon events, we took the opportunity to celebrate and acknowledge the invaluable contributions of our partners across the globe. These partners play a pivotal role in shaping the outcomes of our mutual customers and the broader community.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JANUARY 3, 2024
Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — unless the numbers are mostly B.S., which seems increasingly likely. I recently spoke with a professional colleague who worked in the ad space for years.
Search Engine Land
JANUARY 3, 2024
Regular audits of Google Ads and Microsoft Advertising campaigns are crucial for PPC marketers. Failing to do so can result in significant costs for clients, and what’s more, it’s often an entirely avoidable expense. To avoid common pitfalls and optimize spending in PPC campaigns, Melissa Mackey, paid search director at Compound Growth Marketing, provided a comprehensive walkthrough of the most costly mistakes she comes across during auditing and her top tips for avoiding these error
SocialPilot
JANUARY 3, 2024
Instagram Collab posts: an innovative feature that’s reshaping how brands, influencers, and creators engage with their audiences and each other. In essence, Collab posts allow two users to co-author a single post, be it a feed post, Reel, or Story, appearing on both feeds simultaneously and amplifying your Instagram engagement. This feature doubles the exposure by appearing in both collaborators’ feeds and consolidates likes, comments, and shares, offering a comprehensive view of the
Duct Tape Marketing
JANUARY 3, 2024
Walking Billboards and QR Codes: Revolutionize Your Sales Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Amanda Holmes, CEO of Chet Holmes International, and a maestro in the realm of sales strategy. We dived into the fascinating world of unconventional marketing tactics and the transformative power of the Dream 100 strategy.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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