Fri.Jul 18, 2025

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Why it’s time to reframe email from campaigns to conversations

Martech

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.

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9 CMOs share their biggest lessons of 2025 so far and how they’re shaping their strategies

The Drum

From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. At the WFA CMO Forum in Cannes, we caught up with nine senior marketers to find out the most important lessons they’ve learned so far this year – and how those insights are influencing their planning for the months ahead. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.

CMO 89
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How to Increase Brand Mentions for AI Search Visibility

Exposure Ninja

Unlinked brand mentions used to be seen as a missed opportunity. If someone mentioned your business online but didn’t link to you, the next move was to reach out, ask for a link, and convert that mention into a backlink. This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority.

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Intuit Mailchimp’s Jeremy Jones on crafting content that converts

Hootsuite

Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Jeremy Jones , Global Head of Creative at Wink, Mailchimp’s in-house agency, has a knack for boiling down complex social strategy to its true essence: connect with your potential customers.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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AI Search Optimisation vs Traditional SEO: Key Differences (And Why You Need Both)

Exposure Ninja

AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. If Google rolls out its new AI Mode as the default experience, that shift could happen sooner.

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More Trending

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A guide to using social media for seasonal e-commerce in Australia

Sprout Social

Australians don’t just love to shop—they love to shop online. And social media—namely, social commerce — has become a major part of e-commerce success. Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases, according to The 2025 Sprout Social Index™ Australia. In fact, 73% say that if a brand doesn’t respond to their queries on social media, they wouldn’t wait around, but rather buy from a competitor.

Retail 76
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Tasks and projects

Seth's Blog

School is a training ground for task-based thinking. “Will this be on the test?” You finish your homework and then you can go out and play. This is one reason educators are flummoxed by chatGPT–it upsets the calibrated balance of effort in the task of homework and essays. The essay was not the point, the effort was. Schooling is organized this way because most industrial work is.

Education 157
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3 MOps bottlenecks killing your campaign velocity

Martech

Marketing isn’t suffering from a lack of tools or ideas — it’s suffering from operational entropy. Every new tool, tactic and workflow adds complexity, and complexity compounds friction. As your system grows, so does the drag. In my career, I’ve seen several reasons for these failures or lackluster results, but so often it’s not a failure of strategy, ideas or tools.

Law 67
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10 Questions on Advertising. with Bicycle London co-founder Graeme Douglas

The Drum

From W+K to Leeds United, Graeme Douglas has done it all – creative, strategist, founder and mental health advocate. In this week’s 10 Questions, he dishes out blunt truths, career wisdom and why Parklife still reigns supreme. Graeme Douglas has founded two of the most innovative agencies of the past decade. He’s also been executive creative director of TBWA\London, group chief strategy officer of Havas, a group creative director at Wieden+Kennedy and the planning director on Nike UK, during whi

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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7 tips for scalable AI in marketing (whilst staying on-brand)

Welcome Software

AI? Serious business growth? Scale your marketing efforts faster? In this fast-paced digital marketing landscape? Count us in! But wait, now we sound like 89%* of companies on the internet. Enter : These 7 tips to helping you scale your AI marketing, without losing your brand voice. (Phew.) *this statistic is completely and utterly made-up but sounds about right judging by my LinkedIn.

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Google’s Top 5 SEO Tools via @sejournal, @MattGSouthern

Search Engine Journal

Before you pay for another SEO tool, try these five free options from Google. Here’s why they work. The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.

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How to Optimise Your Website for AI Search in 3 Steps

Exposure Ninja

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. This SEO foundation still holds value.

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Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Search Engine Roundtable

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Don’t Let AI Overwhelm You: A Practical Guide to Flourishing in the Age of Change

Jeff Bullas

We’re living through a revolution that doesn’t wait for permission. AI isn’t just changing how we work, it’s changing what work is. It is also challenging what it means to be human. It’s pushing the limits of our tolerance for truth…forcing us to question what truth even means, what’s fake or virtual, what’s authentically human, and what exists in that uneasy space we now call “hybrid.

Transform 173
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5 best CRMs for gym businesses in 2025

Hubspot Marketing

Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting seamless digital experiences, gyms need robust customer relationship management (CRM) systems to handle everything from lead nurturing to membership retention. Gold's Gym SoCal achieved its best six months of sales in history after implementing HubSpot's unified CRM platform, demonstrating how the right CRM can transform fitness business operations.

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Satisfaction with martech stacks varies by company size

Martech

MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Marketers appear to be generally satisfied with their martech tool stacks, according to MarTech’s 2025 State of Your Stack Survey report , but the level of satisfaction varies by company size. Marketers and marketing ops professionals at mid-size companies were most likely to express satisfaction with their stacks, according to the survey, with 55% saying they were satisfied.

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AI for Google Ads: How Digital Marketing Strategies Must Adapt

Sachs Marketing Group

The digital marketing world stands at an inflection point. Artificial intelligence is no longer just changing how we optimize campaigns —it’s fundamentally altering how consumers discover brands, make decisions, and interact with advertising. For marketers relying on Google Ads , these shifts demand immediate attention and strategic adaptation.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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B2B marketing on X: What you need to know

Martech

X (formerly Twitter) has changed a lot in the past couple of years, and for B2B marketers, it may not feel like the obvious place to focus. LinkedIn usually gets that attention. But X still has an active user base —especially among millennial buyers — and it offers something most platforms don’t: a fast-moving, public way to join conversations as they happen.

Gen Z 71
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New Google Business Profile Check Edit Status

Search Engine Roundtable

Google launched a new feature for Google Business Profiles that lets you check the status of your edits. So if you made a change and you want to see what the status of that change is for your Google local listing, now you can.

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Your Future: AI Models Will Find You Via Your Personal Website

David Meerman Scott

In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.

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Sustainability Sales Enablement: Aligning Values With Expectations

Kuno Creative

When e2Companies came to Kuno Creative, they had an innovative energy solution and a bold sustainability mission, but few marketing or sales materials. They didn’t have an inbound marketing strategy, a way to track who was engaging with their brand, or a documented process for following up with leads. Today, they’ve built a powerful web presence, created industry-specific sales collateral, and are training new team members and channel partners to tell their sustainability story with confidence.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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5 best CRMs for construction businesses in 2025

Hubspot Marketing

In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails. With long project cycles, complex stakeholder networks, on-site and off-site coordination, and a steady stream of subcontractors, suppliers, and clients, construction businesses have unique customer relationship management (CRM) needs far beyond the average sales pipeline.

CRM 101
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Agencies, Read the Room: Clients Want More Than Ideas

The CMO Survey

About CMO Insights Media Participate Results Reports Awards 2008 – 2018 Trends Home Blog Search for: The CMO Survey Created with Sketch. Media Articles Agencies, Read the Room: Clients Want More Than Ideas Share Post Share Email Media Sources 1851 Franchise ABC News Acceleration Economy Ad Age AdExchanger AdNews Advertising Age Advertising Specialty Institute AdWeek AdWorld AiThority Alight Analytics AList All Africa American Marketing Association Analytics Insight Associations Now B2B Mar

CMO 100
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It’s about damn time. Happy Gilmore is back and brands came to play

The Drum

Netflix’s sequel to the golf cult classic is swinging for more than laughs, with US Bank, Callaway, and Subway turning product placement into part of the punchline. Golf isn’t known for its sense of humor. But Happy Gilmore is. And after nearly three decades, the cult classic is back. This time it’s a Netflix sequel with a marketing tee-off that’s anything but par for the course.

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Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster

Search Engine Journal

CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, predicts 95% won’t survive. The post Can AEO/GEO Startups Beat Established SEO Tool Companies? appeared first on Search Engine Journal.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Ad of the Day: Garrett the Cat stars in Apple’s dark comedy

The Drum

The work was directed by Swedish filmmaker Andreas Nilsson, known for his music videos for Goldfrapp, The Knife and MGMT. Apple is showcasing the Clean Up feature in the Photos app on iPhone 16 Pro with a lighthearted new campaign starring Garrett the Cat, a feline with a strong sense of importance. Directed by Swedish filmmaker Andreas Nilsson, the spot follows a user who removes Garrett from a photo.

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Google’s June 2025 Update Analysis: What Just Happened? via @sejournal, @martinibuster

Search Engine Journal

Google's June 2025 update is over. Here are some clues about what may have happened. The post Google’s June 2025 Update Analysis: What Just Happened? appeared first on Search Engine Journal.

SEO 120
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Rule change enables Skibidi Toilet teens to vote in 2029. How will we win them over?

The Drum

Sixteen and seventeen-year-olds will be able to vote in the next UK general election, a momentous rule change that will have repercussions on how party campaigns handle youth outreach. MSL UK’s Jo Bromilow explores. It’s official – in 2029, Britain’s general voting population will include individuals who can’t legally drink or watch The Silence of the Lambs, as Labour confirmed earlier this week.

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