Thu.Jul 10, 2025

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Instagram Marketing in 2025: The Complete Guide to Form Your Strategy (+ Best Practices)

Buffer Marketing

Gone are the days when Instagram was an app with a brown and beige logo to keep up with your friends. Today, Instagram has become one of the best social media platforms for creators, small business owners, and enterprise companies to develop their brand. And this is also why Instagram marketing has become more complex but full of potential. New features come at a whip speed, and there’s a lot of information out there to keep up with (and apply!).

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HubSpot’s Marketing Hub pricing guide — AI-powered software for marketers

Hubspot Marketing

HubSpot’s Marketing Hub is a comprehensive marketing automation platform that helps businesses generate leads, automate campaigns, measure marketing performance, and more — all powered by HubSpot’s AI. With 82% of marketers reporting that HubSpot increased their lead generation, the platform has proven its effectiveness across businesses of all sizes.

Price 76
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When and how to segment your product messaging 

Martech

Product messaging works when it creates recognition — when the reader thinks, “this is for me.” That moment sparks belief and begins to shape how they see your product in the context of their world. This is the desired outcome of effective marketing. The brain processes a familiar scenario faster than an abstract one. When a message mirrors the audience’s situation, belief takes less effort and occurs with less mental friction.

Product 67
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Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now

Search Engine Journal

Katie Morton sits down with Kevin Indig to discuss what AI Overviews research reveals about clicks, trust, and evolving SEO strategy. The post Kevin Indig: SEO Has Changed Forever. What Marketers Need To Know Now appeared first on Search Engine Journal.

SEO 101
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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Dashboards don’t win games, coaching does

Martech

We put a lot of faith in systems — dashboards, tools, processes — hoping they’ll deliver performance. But real results often come down to something simpler: real-time coaching. Beating a full team with half a roster I love baseball. My kids play in the city rec league every year, and this season, I coached my daughter’s softball team for the first time.

More Trending

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How to Craft Press Releases that Get Published and Earn Coverage

Trade Press Services Newsletter

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. This is why 78 percent of marketers include press releases in their marketing strategy. Today, it’s not enough to write about recent new hires, additional locations, or new products. The days of “look at how great we are” press releases are dead.

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Beyond memes: what makes a brand culturally powerful?

The Drum

At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their breakthrough Cultural Power Index and how it reframes influence in a crowded landscape. “Culture moves both fast and slow,” says Rhonda Hiatt, global chief executive officer, M+C Saatchi Consulting, in a moment that cuts to the heart of modern brand strategy.

Branding 110
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Connecting the Dots To Drive Account-Based Marketing Sales

Kuno Creative

Time and again, account-based marketing (ABM) has proven to be a major generator of ROI. Companies continue to invest in targeted campaigns geared toward high-value accounts as they see their win rates increase and the sizes of those deals grow. These results make sense. ABM gives marketers the power to target select companies or specific roles within said companies.

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Ads of the Week: Sitcom spoofs, wine-stained letters and billboard rebellions

The Drum

From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads prove that sharp, targeted ideas can turn quiet products and causes into culture-grabbing statements. Scopely rolls out 90s sitcom parody to market Monopoly Go Why it works: It ditches dry app ads for a clever, nostalgia-fueled sitcom spoof that actually entertains its target audience.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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5 best CRMs for ecommerce businesses in 2025

Hubspot Marketing

Managing customer relationships in ecommerce isn‘t just about collecting emails and tracking orders anymore. Modern ecommerce businesses need powerful CRM systems that can handle complex customer journeys, integrate with multiple sales channels, and provide actionable insights to drive growth. And don’t just take our word for it, companies like Casio UK grew their ecommerce customers by 27% in a year after implementing HubSpot CRM solutions, proving that the right system can transform your busin

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Why assumption-based GTM strategy is facing a powerful reckoning

Martech

( This article was co-written by Ayse Guvencer ) Giving the keynote at a convention for CFOs, I said: “The market for anything that makes people feel good about their assumptions is huge because it makes them feel secure right up until the moment the music stops.” That line landed in the room like a thrown knife. But the audience loved it – about a third of the attendees stood up and clapped.

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4 best CRMs for consulting businesses in 2025

Hubspot Marketing

Managing client relationships is the cornerstone of any successful consulting business. Consulting firms face unique challenges in tracking prospects, managing complex project pipelines, and maintaining long-term client relationships across multiple engagements. Unlike traditional sales processes, consulting requires nurturing relationships over extended periods while juggling multiple stakeholders and project phases.

CRM 84
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Run An Ecommerce SEO Audit in 4 Stages [+ Free Workbook]

Backlinko

An ecommerce SEO audit is a 360-degree review of your website’s SEO performance in terms of technical setup, on-page optimization, site structure, backlink profile, and more. Think of it like a routine check-up for your online store. Instead of waiting for traffic to drop or sales to slow down, you can proactively find and fix problems before they spiral into revenue leaks.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Notes to myself

Seth's Blog

The system can be changed and normal is not permanent Find the smallest viable audience Pick your customers, pick your future Outdated maps might be worth less than no map at all Reliability is a superpower There are no side effects, merely effects There’s usually an opportunity to be of service Silence is an option, and so is leadership There is no perfect moment to begin Shame is a dream killer Everyone who disagrees with you believes they are correct Ship the work Treat different people diffe

Shipping 212
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Is Your SEO Strategy Built for the AI Era? [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Join us as we walk you through early best practices, from re-examining your page structure to understanding how crawlers still influence visibility. The post Is Your SEO Strategy Built for the AI Era? [Webinar] appeared first on Search Engine Journal.

SEO 90
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Can your brand prove its content is authentic?: the growing pressure for AI transparency

The Drum

As AI transforms marketing, PageProof CEO Gemma Rann offers perspective on verifying content origins and protecting brand credibility. Generative AI is no longer an experiment in marketing. It has become part of everyday workflows, enabling brands to generate campaign visuals, copy, and audio quickly and at scale. As the technology becomes more common, so do questions about transparency and authenticity.

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Unlocking HubSpot for Sales Teams: CRM, Sales Hub, and Automation

Aspiration Marketing

Navigating the complexities of modern sales requires more than disparate systems. Ask yourself: Are you truly maximizing your sales potential, or are opportunities slipping through the cracks due to disconnected tools and processes? HubSpot provides a comprehensive answer, uniting marketing, sales, and service capabilities.

CRM 153
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Google’s Quality Rankings May Rely On These Content Signals via @sejournal, @martinibuster

Search Engine Journal

Content that delivers a meaningful experience with these 7 factors is more likely to earn links, shares, and higher rankings. The post Google’s Quality Rankings May Rely On These Content Signals appeared first on Search Engine Journal.

SEO 122
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Cannes Lions threatens three-year ban for cheating after DM9 scandal

The Drum

The new ‘Global Integrity Standards’ are designed to keep creativity “accountable” after a number of winners at this year’s awards were called out for dubious entries. Pressure has continued to build on Cannes Lions organizers after several of this year’s winners took home top gongs under dubious circumstances. Now, it has issued a set of ‘Global Integrity Standards’ that will be introduced and enforced from next year.

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Google Search Ads People Also Consider Carousel Format

Search Engine Roundtable

In February, we covered the new Google Ads "people also consider" ad format for sponsored search results. Then, on mobile, it was in a list format. Now, Google is testing a swipable carousel format for these people also consider ads.

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What brands should know about fans at the Women’s Euros

The Drum

With the Women’s Euros underway, Tara Parashar at Ear to the Ground explains how brands can best connect with fans of the burgeoning game. Women’s football fandom is unique. It’s joyful, intentional, and totally different from what we’ve seen in the men’s game. As a senior strategist at Ear to the Ground, I get to speak with the cultural tastemakers in our Fan Intelligence Network all the time.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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5 best CRMs for finance companies in 2025

Hubspot Marketing

Finance companies face unique challenges that require specialized CRM solutions. Managing complex client relationships, ensuring regulatory compliance, and handling sensitive financial data demands more than a basic customer relationship management system. The right CRM streamlines operations while maintaining the security and compliance standards that finance professionals require.

Finance 79
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3 ways to create local love for global content

The Drum

As brands expand their global footprint, they face a content production dilemma – do they opt for creativity or efficiency? What’s the answer in a world where local voices and authentic storytelling rule? In the race for global attention, the myth of the universal message still lingers – one idea, one voice, everywhere. But audiences aren’t carbon copies.

Place 69
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Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn

Duct Tape Marketing

Outgrow Your Competition: The Proactive Sales System with Alex Goldfayn written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Alex Goldfayn, bestselling author and CEO of the Revenue Growth Consultancy. They dive into his new book, Outgrow: How to Expand Market Share and Outsell Your Competition , discussing why proactive outreach is the key to consistent sales growth—espec

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‘Beauty is a culture’: Maison BETC’s boss Florence Bellisson on career in luxury marketing

The Drum

Today is a pivotal moment in Bellisson’s career as BETC unveils The Maison BETC Network, which will bring together 120 creatives in its New York, Paris and Shanghai offices. Florence Bellisson describes her career as a “journey” that will “never be mastered” fully, saying it’s all about chance encounters with people, which can often be “quite chaotic.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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4 best CRMs for manufacturing businesses in 2025

Hubspot Marketing

Manufacturing companies face unique challenges when managing customer relationships. Complex sales cycles, custom product configurations, and multi-stakeholder decision processes require specialized CRM capabilities that go beyond basic contact management. Manufacturing businesses need CRMs that can handle detailed product specifications, track lengthy approval processes, and integrate with ERP systems to manage inventory and production schedules.

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Picsart is helping modern marketers bring their dreams to life in minutes

The Drum

In a world where trends can shift overnight, creativity can’t afford to be slow or complicated. Creators need access to intuitive, flexible tools that can match their pace and help them get their ideas out into the open. Since Picsart was founded in 2011, it has quickly grown from a photo editing app to an all-in-one creative powerhouse. As technology has advanced, this AI-powered companion has continued to evolve alongside its users.

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HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth

Hubspot Marketing

HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth engine. 83% of businesses saw an increase in revenue in the first 12 months using HubSpot.

Price 88