Marketing Insider Group
DECEMBER 4, 2023
Imagine a world where machines pen our stories – sounds like sci-fi, right? Well, that future might be closer than we think. At Marketing Insider Group, we teamed up with Renegade.com and CMO Huddles for a groundbreaking study: ‘Man vs. Machine.’ We wanted to see how AI, like ChatGPT-3.5, measures up against the creativity of human writers.
Calvyn Lee Blog
DECEMBER 4, 2023
Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch. Marketing without a plan equals planning to fail. Most business owners realize they need more sales, but few take the necessary steps to map out a marketing strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
DECEMBER 4, 2023
Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. It should be easy enough, right? Just slap together a photo and a couple of posts and expect the leads and customers to roll in, right? Not quite. If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged, the chances of generating leads and customers from
Search Engine Land
DECEMBER 4, 2023
Google has officially sunset the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API today. Google told us back in April 2023 that this would happen on December 1st and Google announced today on December 4th that it has been done. “Today we’re sunsetting Search Console’s Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API.
Advertisement
Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.
Martech
DECEMBER 4, 2023
Artificial intelligence. It is everywhere, or so it would seem. I was at a recent marketing conference and as I scanned the agenda more than half of the sessions, including my own, had AI in the title or in the session description. Two of the keynotes that I attended mentioned AI and the one was entirely on AI. While AI is all the rage , if you are not using it. there is no reason to feel left out.
Search Engine Land
DECEMBER 4, 2023
Google is expanding its video requirements where the video must be the main content of the page to show up as a video result in Google Search to also have that requirement with Google’s “Video mode” in search. Google said , “extending this change to search results in Video mode to better connect users with the video content they’re looking for.” The change can take about a week to fully rollout but once it is done rolling out you should only see videos in Goog
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 4, 2023
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Martech
DECEMBER 4, 2023
As a general rule, marketers should major in the majors. We should pay attention to the things that make a significant difference. We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. It’s wise to take a second look and ensure you’re not missing something.
Search Engine Land
DECEMBER 4, 2023
It’s hard to believe it’s only been a year since ChatGPT burst onto the scene and captured the world’s attention with its remarkably adept chatbot that generates human-like text on command. Once users moved on from trying the chatbot for silly things like writing jokes or letters in Shakespeare’s voice, more useful applications emerged.
CMO Network
DECEMBER 4, 2023
An MIT study showed human subjects rated AI-generated content as better than that created by professional writers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Search Engine Land
DECEMBER 4, 2023
Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. If you have a website that showcases vacation rentals you may want to consider adding this new markup to your listings. “Today, we’re announcing a new and simpler way for vacation rental integration partners to provide listing data to Google.,” Google wrote.
Martech
DECEMBER 4, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
DECEMBER 4, 2023
Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your ad shows up compared to the total number of times it could potentially appear. This data became available on LSAs in November, Ginny Marvin, Google Ads liaison officer, confirmed on X. Why we care. Impression share is a key metric for assessing the visibility and effectiveness of an ad campaign, enabling marketers to better understand performance and optimize more efficientl
Martech
DECEMBER 4, 2023
Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. 1. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With
Hubspot Marketing
DECEMBER 4, 2023
Like many others, I get dozens of emails a day. If the subject line's irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on an email and hit the unsubscribe button after deciding it wasn’t worth my time. If you’re a marketer, you want to avoid scrolling and unsubscribes at all costs. If your email goes unopened because your messaging missed your target, was the content you created within it even worth it?
illumin
DECEMBER 4, 2023
But not to worry, the major streaming platform isn’t going away – it’s just getting a makeover. US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. This move comes after Disney’s purchase of Comcast’s remaining stake in Hulu last year and is a way for the company to consolidate costs and more effectively compete in the streaming market.
SmartBrief - Marketing
DECEMBER 4, 2023
Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
CMO Network
DECEMBER 4, 2023
Tissa Fontaneda the Ph.D.-turned-fashionista leader shares her lessons on brand leadership with me which are as timeless and chic as the bags she creates.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Vertical Response
DECEMBER 4, 2023
In the fast-paced world of digital marketing, new strategies and channels seem to emerge every day. With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?
Ariyh
DECEMBER 4, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,383 marketers who grow faster using science, not flawed opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What ROI are you getting from your content? There’s a new content management system on the block: Storyblok ( yes, cringey pun intended ).
SmartBrief - Marketing
DECEMBER 4, 2023
Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.
Set Up
DECEMBER 4, 2023
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics Smarter, Not Just Faster With AI on the rise, we have to be forward thinking. AI doesn't sacrifice quality for speed - it enhances it, if used in a smart way.
Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions
Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!
Sachs Marketing Group
DECEMBER 4, 2023
SEO, or Search Engine Optimization, is a powerful tool for increasing your business’s visibility online. By optimizing your website and content for search engines, you can attract more targeted traffic, leading to increased customer engagement and higher conversion rates. Essentially, SEO helps put your business in front of people actively searching for your services or products.
Exposure Ninja
DECEMBER 4, 2023
Short on time? Here are some quick email marketing tips for law firms: Use lead magnets to build your email list Improve your mailing list CTA to encourage the reader to sign up Use email automation to save time Try email segmentation to send personalised messages to your audience Link to great landing pages in your emails Use an attention-grabbing subject line Include eye-catching visuals Use relevant calls to action throughout your emails Test how often your audience likes to receive emails Co
SMA Marketing
DECEMBER 4, 2023
As technology advances, so do the algorithms and updates from search engines like Google. A major update that has caught the attention of website owners and SEO professionals is the changes in structured data. In this video, we will discuss four changes to structured data and what you need to do to make sure your site can earn new rich feature opportunities.
Customers.ai
DECEMBER 4, 2023
In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
DECEMBER 4, 2023
Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. All the famous SEO tools export most of their data in CSV format. And while you can use genAI for data analysis, often you’ll still need a good old spreadsheet to get started.
Buffer Marketing
DECEMBER 4, 2023
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re managing multiple channels.
Businesses Grow
DECEMBER 4, 2023
Note: My friend Frank Prendergast has a newsletter that unwinds many of the most confusing aspects of AI and marketing. He’s like a plow going through the new fields of marketing, making it easier for all of us to follow along. He recently wrote about Custom GPTs in such an eloquent way that I wanted to share it with all of you! By Frank Prendergast Just when you thought you had ChatGPT prompts figured out, here come Custom GPTs.
Customers.ai
DECEMBER 4, 2023
In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Expert insights. Personalized for you.
108 
Let's personalize your content