Hubspot Marketing
OCTOBER 27, 2023
Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms.
Aspiration Marketing
OCTOBER 27, 2023
If you're one of the few who have optimized your website and kept it that way, you have earned a vacation. Except that vacation will cost you since what "optimized" means seemingly changes by the minute. If you want your site to remain at peak performance SEO-wise, it takes constant vigilance; even the most conscientious businesses can fall behind immediately.
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CMO Network
OCTOBER 27, 2023
The rapid evolution of gen AI is at the heart of Forrester’s predictions for a turbulent year. Laura Ramos explains and shares why millennials will impact B2B marketers.
Search Engine Land
OCTOBER 27, 2023
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
OCTOBER 27, 2023
Google is preparing to test a new feature in Chrome that will allow users to hide their IP addresses by using proxy servers. Initially this will be an opt-in feature like Apple’s Ask App Not to Track. The concern is that IP addresses, like cookies, can be used to track online activity and create persistent user profiles. The logic is that, if cookies are a threat to privacy, IP addresses are too.
Search Engine Land
OCTOBER 27, 2023
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or be critical of a “best practice”?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 27, 2023
Paid media professionals are no strangers to reporting. However, not all PPC reports should be treated the same. Different audiences require you to focus on different metrics, and who receives your report should dictate the type of analysis you put together. Reporting also varies depending on the time frame you review, with the most common cadences being weekly, monthly, quarterly and annually.
Martech
OCTOBER 27, 2023
Amazon generated $12.06 billion from its advertising services in the third quarter of 2023. The figure marks a 26.3% increase from the same period in 2022 – a result significantly better than forecasts predicted by Wall Street. Why we care. Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn.
Search Engine Land
OCTOBER 27, 2023
Halloween is traditionally the perfect season to anticipate unexpected shocks. But eight surprising social video trends should astound even the most unflappable digital marketers. 1. The number of creators on YouTube is exploding YouTube.com is the second most visited website in the U.S. and worldwide, behind only Google.com, per Similarweb and Semrush’s data.
illumin
OCTOBER 27, 2023
So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. Gil Allouche, Co-Founder and CEO of Metadata.io, wrote in Forbes that a good company culture is “genuine, valued and meaningful.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
OCTOBER 27, 2023
In the world of online shopping, businesses are always sniffing out the next big thing. But what happens when you build a company entirely around something people don’t want anyway? Maybe you sell gym memberships. Perhaps you provide tax services or software to help people manage their money. What happens, then? The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons.
Content Marketing Institute
OCTOBER 27, 2023
New research finds marketing is not aligned operationally. No surprises there. But the study’s takeaways miss what you need to do to fix that. We have a thought.
Influence & Co
OCTOBER 27, 2023
Creating both long-form and short-form content is critical for content marketing success, and landing on the right mix is important for driving traffic.
Practical eCommerce - Marketing
OCTOBER 27, 2023
Linking anonymous website visitors to their email addresses is big business. The post Retention.com Founder on ‘Email Laundering’ appeared first on Practical Ecommerce.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Lynton Web
OCTOBER 27, 2023
In the digital age, where consumers are more empowered and informed than ever, businesses must pivot their strategies to meet them where they are. Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. This blog will delve into the intricacies of leveraging inbound marketing to amplify your market share, providing a roadmap that navigates through strategic planning, lead generation, thought leadership, collaborative efforts, and pe
Quikly
OCTOBER 27, 2023
If you had to share your major pain points as an e-commerce business, it’s likely that cart abandonment would land pretty high on your list. The average online shopping cart abandonment rate is over 70%. This means that for every 100 visitors to your website, only 30 of them will actually complete a purchase.
Bannerflow
OCTOBER 27, 2023
In an era where consumer consciousness is at an all-time high, the significance of brand purpose in advertising has never been more crucial. Brand purpose goes beyond the products or services; it represents what a brand stands for and its impact on the world. Brands who are able to consistently reinforce what they stand for and believe in, in their communication are more likely to build a long-standing connection with consumers.
Martech
OCTOBER 27, 2023
Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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