CopyBlogger
MAY 5, 2022
Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, Continue Reading. The post 10 Timeless Persuasive Writing Techniques appeared first on Copyblogger.
Unbounce
MAY 5, 2022
You can roll your eyes all you like, but it’s time we all started taking TikTok seriously. What was once the exclusive plaything of online teens is now a platform that people of all ages accept. It’s where millions of people spend hours, trapped in an endless scroll of content. And if you’re not marketing your brand here, you’re missing a massive open goal.
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Search Engine Roundtable
MAY 5, 2022
There is some speculation, and for good reason, that Google is showing more short videos over showing web stories in Google mobile search. Glenn Gabe and Brodie Clark both noticed this trend and the two of them follow web stories closer than almost anyone else I know.
Hubspot Marketing
MAY 5, 2022
There’s something every single company needs to operate, regardless of the industry or product, and that’s people. Just as there are professionals who specialize in managing products and services, there’s also a need for human resource management. Learn what it is and the key functions every HRM needs to operate. What is human resource management? 5 Main Functions of Human Resource Management.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
MAY 5, 2022
Yesterday afternoon Moz's home page was removed from the Google Search results after Google processed a fraudulent (or mistaken) DMCA takedown request. Moz is now back, within 12 hours from when Google learned about the issue - but there is no response from Google on how this could have happened as of yet.
Martech
MAY 5, 2022
Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences. Many organizations use CDPs or data management platforms to collect and activate this data, helping them meet the unique needs of each customer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 5, 2022
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you'd be right. A Twitter poll conducted by Brodie Clark asked SEO professionals: do you have a University degree? 67% said yes and 33% said no to that question.
Content Marketing Institute
MAY 5, 2022
A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.
Practical eCommerce - Marketing
MAY 5, 2022
Since 2014, we've published a monthly list of content ideas for ecommerce merchants. This June 2022 installment includes six-point list articles, 50th anniversaries, Flag Day, and more. The post 5 Content Marketing Ideas for June 2022 appeared first on Practical Ecommerce.
Scoop.it!
MAY 5, 2022
Around half a century ago, when American computer programmer, Ray Tomlinson, sent the first ever email in 1971, little could he (or any of his counterparts) have guessed that the channel would go on to become the basis of all business communications in the future. At present, email boasts a staggering global user base of 4 billion with an equally impressive market valuation of $7.5 billion.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Sprout Social
MAY 5, 2022
I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. The thing is, what we’re talking about has nothing to do with mentions or the @ symbol. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns.
Search Engine Roundtable
MAY 5, 2022
Google sent some advertisers emails saying "beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions). Today, you only experience these performance benefits when your lists are actively applied to campaigns.".
Martech
MAY 5, 2022
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Gannett and the buyers only found out about this after a March report in the Wall Street Journal. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Exposure Ninja
MAY 5, 2022
Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far beyond just hitting a word count, and today we’re going to make you a pro at writing them. To write the best page titles and meta descriptions, you must…. Make them unique. Make sure they’re the right length.
Martech
MAY 5, 2022
Back in 2015, there was a lot of talk about the “Frankenstack” — the “infamous” Frankenstack, as Scott Brinker called it. This was the martech stack constructed from multiple point solutions, stitched together in-house, with unreliable connections, overlapping components and different ways with data. The Frankenstack was, in theory, customizable and agile — and widely considered more affordable than one of the premium marketing clouds.
Kuno Creative
MAY 5, 2022
A user’s experience on a website is memorable, for better or for worse. Case in point: If a website has a positive mobile experience , 61% of consumers will come away with a higher opinion of that business. But if the mobile experience is bad, 52% of consumers are less likely to engage with that business in the future. Albeit a critical factor, mobile optimization is just one part of a larger conversation on how users interface with your website and the feelings that experience evokes — what’s c
Martech
MAY 5, 2022
No cookies for you. With third-party data going the way of the dodo bird, digital marketers are looking for ways to do without cookies. Call it “data dieting.” But something must replace those bits and bytes of third-party sweetness. If you can’t drop a cookie, track a cohort. Any group of customers engaging your web site can be counted as a cohort, provided you are tracking what they do.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
MAY 5, 2022
Google's John Mueller offers advice on how to choose structured data. The post What Structured Data to Use and Where to Use it? appeared first on Search Engine Journal.
Martech
MAY 5, 2022
“Our No. 1 goal is to understand the impact that our marketing dollars have to company sales and how to maximize that impact,” said Shawn Petrou, director, digital acquisition analytics for CarMax at its recent presentation at The MarTech Conference. The used car retailer uses analytics to optimize the increasing number of programs connecting customers at over 220 physical stores and online.
Hootsuite
MAY 5, 2022
Shopify chatbots are the future! Chatbots allow you to offer customer service for your Shopify store without a live agent. It’s like having a 24/7 robot butler. Plus, when chatbots answer common questions, they save your staff — or yourself — from having to do it. This frees up time you can spend doing work that chatbots can’t (robots haven’t quite taken over yet).
Quikly
MAY 5, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
MAY 5, 2022
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO. The post 9 Creative Ways To Use Google’s Keyword Planner Tool appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 5, 2022
Google has published its annual "Ads Safety Report" and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.
Search Engine Journal
MAY 5, 2022
Google's John Mueller answers why core web vitals scores seem to always change even when web pages remain the same. The post Why Do Core Web Vitals Scores Always Change? appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 5, 2022
The Role Operations Plays In Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sara Nay. In this episode of the Duct Tape Marketing Podcast , I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast. Key Takeaway: Marketing systems and operations systems are two halves to a whole company – bringing the two together can give you the full picture and ultimately, effective control
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
MAY 5, 2022
Performance Max campaigns were one of the highlights during Google's Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 5, 2022
Here is a recap of what happened in the search forums today.
Search Engine Journal
MAY 5, 2022
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And Tools For Small Businesses appeared first on Search Engine Journal.
OnPassive Marketing
MAY 5, 2022
What Is a Brand Reputation? A brand’s reputation represents its positive or negative perception by the public. It can be measured in terms of what people say about it and how likely they are ready to buy its products or services. Benefits Of Brand Reputation. Brand reputation is one of the most important factors in a company’s success. It can help attract new customers, increase sales, and even protect a business from competitors.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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