Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.

Branding 133

Branding Energy Customer Product 133

Search Engine Land

DECEMBER 8, 2023

X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers. Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon. Why we care. Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback regarding Grok, praising the chatbot for its superior intelligence and creativity compared to other models.

User-Generated 123

User-Generated Entertainment SEO Marketing Strategy 123

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

User-Generated 117

User-Generated Marketing Marketers Branding 117

Search Engine Land

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads (though they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.

User-Generated 115

User-Generated Advertising Advertisers Search Marketers 115

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. How AI Impacts the Customer Experience How You Can Leverage AI to Improve the Customer Experience 8 Tips for Getting Started How AI Impacts the Customer Exper

Customer 102

Customer Gen Z User-Generated Analytics 102

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there is a case for and against using them. What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 112

Branding Customer Acquisition Advertising Advertisers 112

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. It supports campaigns on Google Ads, Microsoft Advertising, Baidu, and Yahoo Japan.

Analytics 110

Analytics Advertising Advertisers Management 110

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. But the unexpected news for most is the rise in spending on retail media networks. Learn why B2C – and B2B – marketers should pay attention to them.

Retail 90

Retail B2C Advertising Advertisers 90

Martech

DECEMBER 8, 2023

At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the internet. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.

Law 84

Law Promotion Marketing Marketers 84

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without th

Management 52

Management Advertising Advertisers Industry Insights 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

DECEMBER 8, 2023

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. “There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. I kind of feel like that in the tech world.

Analytics 78

Analytics Direct Marketing Management Education 78

Six & Flow

DECEMBER 8, 2023

Customer relationship management (CRM) systems are critical in maintaining and enhancing customer interactions. However, the power of your CRM system is significantly influenced by the quality of your data. This is where the importance of data cleansing comes into play, not just to declutter your CRM database, but to pave the way for improved sales forecasting , targeted marketing, and streamlined operations.

CRM 52

CRM Target Market Management Customer 52

Traackr

DECEMBER 8, 2023

Discover 10 rising and top influencers in the curly hair care industry for your next influencer marketing campaign.

Influencer Marketing 59

Influencer Marketing Marketing Marketers 59

Hubspot Marketing

DECEMBER 8, 2023

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO? Editorial links, pillar links, sitewide links? What’s the difference between them? Which are worth the effort? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Additionally, you’ll read some expert tips and tricks to acquire high-quality links and gain better search visibility.

SEO 109

SEO User-Generated Thought Leadership Education 109

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have streamlined our processes and have been instrumental in driving successful digital marketing campaigns. 1. Google Product Suite The Google product suite covers many products, but we use Slides, Sheets and Docs the most.

Transform 118

Transform Analytics CRM Management 118

SocialPilot

DECEMBER 8, 2023

The holidays are here! This time of the year heralds a flurry of marketing activities from every known brand and business. With every competitor in the race, marketers have to pull out all the holiday marketing ideas they have in their hats to be visible to their audience. All avenues can be explored, be it TV ads, YouTube videos, social media posts , or email campaigns!

Non-Profit 53

Non-Profit Retail Marketing Marketers 53

Sachs Marketing Group

DECEMBER 8, 2023

B2B social media strategies are essential for connecting with other businesses and professionals. They involve targeted content, networking, and engagement approaches tailored to business clients’ unique needs and behaviors. Do you need help to make an impact on social media marketing in the B2B space? You’re not alone. It’s a challenging arena, but with the right strategies, you can capture the attention of business clients and build meaningful connections.

Social Media Marketing 83

Social Media Marketing Transform User-Generated Thought Leadership 83

SocialPilot

DECEMBER 8, 2023

LinkedIn, the world’s largest professional network, boasts a staggering 930 million members globally. It’s a great platform to connect your brand with powerful audiences. Now, you might be wondering, “How can I leverage LinkedIn to grow my business?” The answer lies in LinkedIn Groups. Sadly, these groups often fall by the wayside when people navigate the platform.

Thought Leadership 42

Thought Leadership Social Media Marketing Promotion Marketing Strategy 42

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail