Litmus
AUGUST 18, 2023
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. Since email design encapsulates every visual element of your email, there’s a lot to understand and test.
Marketing Insider Group
AUGUST 18, 2023
One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak?
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Martech
AUGUST 18, 2023
HubSpot’s July releases include deal-based lists, event workflow triggers, email logging improvements and more. Here are the updates relevant for managers: Deal lists (beta) Trigger workflows using events Email logging retroactively and to custom objects (beta) Working hours and custom voicemail Find notes by note content New CTAs and drag-and-drop features in marketing email Improved totals on line items and quotes Reporting for the call object Conditional stage properties for custom objects In
Rock Content
AUGUST 18, 2023
If you’re familiar with Rock Content, you know that we’re global leaders in content creation. Over 10 years, we’ve developed blogs in English, Portuguese, and Spanish, attracting over 8 million monthly visitors. What might surprise you is that very little of our content is produced in-house. We’ve recognized that creating content in-house at our scale isn’t efficient.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
AUGUST 18, 2023
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. Meanwhile, over 80% of shoppers expect consistent engagement across departments. 59% say they have now made purchases on social media, almost four times as many as in 2021. The figures come from the latest edition of Salesforce’s Connected Shoppers Report based on a survey of 2,400 shoppers and 1,125 retail decision-makers across
Social Media Examiner
AUGUST 18, 2023
Do you want to launch an NFT collection? Looking for an easy-to-use platform with a proven reputation? In this article, we’ll explore launching NFT projects with Fair.xyz. Why NFTs Are Good for Businesses and Consumers While NFTs have often been associated with digital art sales or profile pictures, they have far more expansive applications that […] The post Launching NTFs: Fair.xyz appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 18, 2023
IPG Mediabrands advised its clients to temporarily pause campaigns using Google’s Performance Max. The company issued a “privacy alert” email in response to allegations in a new report that YouTube ads may have led to improperly tracking children. Brands using PMax may inadvertently violate the Children’s Online Privacy Protection Act (COPPA) as a result, according to the study conducted by Adalytics.
SmartBrief - Marketing
AUGUST 18, 2023
Not too long ago, it was rare to find organizations with a chief revenue officer as a member of their executive team. However, this designation, along with chief commercial officer and chief sales and marketing officer, has increased rapidly since the start of the COVID-19 pandemic. A recent McKinsey study indicated that consumers used much of their time in isolation early in the pandemic to become more educated, and as a result, they do more background checks on companies, comparison shopping
Search Engine Land
AUGUST 18, 2023
The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology.
Sachs Marketing Group
AUGUST 18, 2023
Building an email list for marketing requires a combination of strategies that entice potential customers to share their email addresses willingly. This involves using engaging pop-ups, and signup forms, collecting emails in-store, leveraging social media, creating personalized landing pages, and incorporating signup options at checkout. Building an email list for marketing is a fundamental part of a successful digital marketing strategy.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Land
AUGUST 18, 2023
If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to provide results that best satisfy the intent for a particular query. Here are my tips on optimizing for search intent and improving your content to match what searchers are looking for. 1.
Search Engine Land
AUGUST 18, 2023
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility.
Search Engine Land
AUGUST 18, 2023
The practice of relying solely on search volume as the defining metric for keyword research is becoming a relic of the past. While it can provide a glimpse into the popularity of a keyword, search volume doesn’t necessarily equate to relevance, nor does it ensure a successful content strategy. Future-proofing keyword research requires a more holistic approach that considers not just the quantity of searches but the quality, context, and evolving expectations of users.
Search Engine Land
AUGUST 18, 2023
Amazon Sponsored Product ads will now appear on third-party premium apps and websites. Pinterest, BuzzFeed, Hearst Newspapers, Raptive and Ziff Davis brands like Lifehacker and Mashable are among the brands that are partnering up with the retail giant to increase reach for its Sponsored Product ad product. The news comes after Amazon announced a multi-year collaboration with Pinterest to become its first ever third-party advertising partner back in April.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
AUGUST 18, 2023
Google began testing links within the Search Generative Experience AI-generated snapshot answers earlier this month. Well, it seems that test is over. Google is no longer showing links or citations in its AI-generated answers. Link test. Here is a screenshot of the links/citations in these answers. Please note our original coverage showcased three different formats for links in the SGE answers.
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