Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy. That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Aspiration Marketing

FEBRUARY 20, 2024

In the dynamic landscape of digital marketing, the process of nurturing contacts plays a pivotal role in steering potential leads toward conversion. In this lead nurturing series, we'll dive into what messages resonate with leads, explore diverse approaches, and address the unique challenges encountered at each stage. Let's start with Marketing Qualified Leads (MQLs), a crucial juncture where prospects show promising engagement and interest.

Marketing 198

Marketing Marketers Digital Marketing Inbound Marketing 198

Search Engine Land

FEBRUARY 20, 2024

How Google is killing independent sites like ours from HouseFresh talks about an ongoing complaint from smaller publishers and site owners about how they are constantly being outranked by larger publishers and site owners in Google Search. The irony here is that story is currently being outranked by Reddit – no joke. Google ranking Reddit above HouseFresh.

SEO 144

SEO 144

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

FEBRUARY 20, 2024

Websites using first-person pronouns, first-hand experience and a cookie consent banner were more likely to see positive visibility gains during Google updates, according to a new correlation study from Zyppy SEO. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care. Credibility and experience are becoming increasingly important elements of SEO, in my opinion.

SEO 127

SEO 127

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Marketing 120

Marketing Marketers Management Customer 120

Martech

FEBRUARY 20, 2024

Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.

Email Marketing 116

Email Marketing Direct Mail Marketing Marketers 116

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 121

Real Estate SEO Branding Place 121

Hubspot Marketing

FEBRUARY 20, 2024

I’ll admit: It wasn’t until I received a company email signed off with “ad maiora” that I paid attention to email footers. After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. That’s when I realized that an email footer can be used for much more than a simple address, privacy policy, and an almost indistinguishable unsubscr

Transform 105

Transform Law Energy Email Marketing 105

Search Engine Land

FEBRUARY 20, 2024

Despite new trends and innovative tools like AI stealing the limelight occasionally, many competitive industries continue to focus their SEO efforts primarily on building PageRank-passing link building. The basic assumption is that accumulating more PageRank-passing backlinks will eventually boost rankings and drive converting traffic to the website.

SEO 115

SEO User-Generated Retail Branding 115

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.

Gen Z 103

Gen Z Millennials Email Marketing Place 103

Search Engine Land

FEBRUARY 20, 2024

X reported a significant surge in traffic during the Super Bowl weekend – but the majority of that traffic was allegedly fake. The social media giant claimed impressions, user posts and video views were up 31%, 41% and 75% year-on-year respectively. However, 75.85% of the traffic from X to its advertising clients’ websites was identified as fake in a new report by cybersecurity firm CHEQ.

Advertising 113

Advertising Advertisers User-Generated Search Marketers 113

Social Media Examiner

FEBRUARY 20, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post LinkedIn Updates: Ads Tools, Networking Features, and More appeared first on Social Media Examiner.

Social Media Marketing 102

Social Media Marketing Marketing Marketers 102

Search Engine Land

FEBRUARY 20, 2024

YouTube Analytics now tells creators their top-performing content across Shorts, Videos on Demand, and Lives. Now, when you check the revenue by format cards, you not only see the estimated total revenue for your chosen video format for the prior 28 day period, but you also get a list of your best-performing videos, along with how much money each one has made.

Analytics 110

Analytics Search Marketers Branding Marketing 110

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies. Such an approach enables companies to reach their audience where they’re most active.

Marketing Strategy 102

Marketing Strategy Marketing Marketers SEO 102

Search Engine Land

FEBRUARY 20, 2024

Google added new structured data to support product variants on e-commerce stores, this includes new technical documentation on how to implement the new structured data and Search Console and rich result testing tools for validation of the new markup. This is called product variant structured data. Also, Google clarified when to use FreeReturn versus ReturnShippingFees as value for returnFees for product returns in the product structured data documentation.

Product 110

Product SEO 110

Content Marketing Institute

FEBRUARY 20, 2024

Great brand stories can attract and retain attention long enough to develop trust with your audience no matter where they are in their journey. But to get great stories, marketers must shift their storytelling thinking.

Branding 95

Branding Marketing Marketers 95

Search Engine Land

FEBRUARY 20, 2024

Google Ads finally resolved the “Confusing Ad Text” and other content quality label errors for “the vast majority of affected users” For those still impacted by the error messages, which have been ongoing for the past 14 days, the platform confirmed it would continue working to restore the service. Appeals. The backlog for self-service appeals related to “Confusing Ad Text” and other content quality labels has now been brought down to normal levels, so if you

Advertising 101

Advertising Advertisers Search Marketers Marketing 101

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s our way of making a more human connection with our subscribers. Something we think is especially important during a time dominated by artificial intelligence (AI).

Entertainment 94

Entertainment Email Marketing Place Management 94

Search Engine Land

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.

Retail 99

Retail Entertainment Advertising Advertisers 99

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.

Retail 92

Retail Advertising Advertisers Price 92

Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

SEO 99

SEO Customer loyalty User-Generated Product 99

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

FEBRUARY 20, 2024

In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.

Marketing 91

Marketing Marketers Advertising Advertisers 91

Buffer Marketing

FEBRUARY 20, 2024

Most marketing advice you hear today revolves around online media: how to make short, quippy social media posts or write great emails and blog posts that attract clients, for example. Undoubtedly, these forms of marketing are valuable and have their place. But something also gets lost when you solely focus on those channels. In fact, I’ve found the most success in growing my PR and coaching business by focusing on marketing approaches that rely on verbal communication, direct contact with

Transform 84

Transform PR Marketing Strategy Communications 84

AWeber

FEBRUARY 20, 2024

If you’ve ever wondered whether your small Instagram account can compete with giant brands on Instagram, this article is for you. Building an audience on Instagram can feel intimidating. Fortunately, understanding Instagram search engine optimization (SEO) can put the power of brand reach in your hands , no matter how small your business or how limited your budget.

SEO 84

SEO Food Email Marketing User-Generated 84

Backlinko

FEBRUARY 20, 2024

A sitemap is a list of all the pages on your website. An XML sitemap, which is specifically meant for search engines, helps them discover new and updated content. Sitemaps also categorize your website’s content into posts, pages, or any other type of content you might have on your page. This categorization helps search engines understand your website’s structure.

User-Generated 80

User-Generated Price SEO Management 80

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

The LeadG2 Blog

FEBRUARY 20, 2024

Businesses today face unprecedented challenges in staying ahead of the competition. The need for fearless marketing has never been more critical as companies navigate an environment that demands constant change and innovation. Simply balancing your tech stack is becoming a full-time job for marketing departments. To embark on fearless marketing, it's crucial to acknowledge the common fears associated with trying new strategies.

Marketing 52

Marketing Marketers Marketing Strategy 52

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! Achieving that coveted spot in the inbox requires more than just sending messages; it requires navigating spam filters and privacy laws, all while writing copy that drives opens and keeps engagement high. No easy feat.

Transform 60

Transform Law Outbound Marketing Email Marketing 60

Set Up

FEBRUARY 20, 2024

Set up ’s fifth Marketing Relationship Survey featured in Ad Age revealed that Agencies are bringing a strong strategic approach to the table, yet are charging Clients too much for their efforts. Dissatisfaction with an Agency’s value is the number one reason why a Client ends an Agency relationship. But do Agencies know this? After surveying over 300 marketers on both the Agency and Client side, we were able to determine that there is a disconnect between why Clients fire Agencies, and why Agen

Communications 52

Communications Education Marketing Marketers 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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