Martech

NOVEMBER 9, 2023

One certainty for marketers over the last dozen years is that Scott Brinker’s martech landscape map would grow. The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! With investments bringing generative AI into every marketing area imaginable, it seems certain that next year’s map will continue on the same growth trajectory.

CMO 111

CMO Product SEO Marketing 111

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they have a greater chance of turning interest into actual sales.

CRM 129

CRM User-Generated Advertising Advertisers 129

CMO Network

NOVEMBER 9, 2023

As technology advances, those outside of the tech industry, including small business owners (SMB’s), are often left behind and competitively disadvantaged.

CMO 129

CMO 129

Search Engine Land

NOVEMBER 9, 2023

Every day, we hear marketers talk about the ROI of SEO. In this article, I’ll explain why we must stop thinking like that. Why ROI is a dangerous Over recent years, thanks to work by marketing experts such as Tom Roach, I’ve dug into the concept of ROI in marketing. In particular, the ROI of SEO. After all, the term has been used to terminate SEO retainers and even stop them from occurring.

SEO 120

SEO Finance Analytics Place 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CMO Network

NOVEMBER 9, 2023

Pine & Gilmore first wrote about the experience economy in 1998 long before anyone thought about crowd-sourcing restaurant ideas on Yelp from the comfort of their Lyft.

Gen Z 116

Gen Z CMO 116

Search Engine Land

NOVEMBER 9, 2023

Reporting on Google’s market share these days is like reporting on the sky (did you know it’s blue?). Yet today, Seeking Alpha published an article with a clickable headline of ChatGPT eats away at Google search’s dominance. This article (which is paywalled, so I’m not linking to it) is based on a Bank of America report (why is Bank of America talking about search market share?

Search Marketers 118

Search Marketers Gen Z Marketing Marketers 118

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. I haven’t had personal or professional interactions with them, so I can’t provide detailed insights regarding the criticism.

SEO 116

SEO Health User-Generated Education 116

CopyBlogger

NOVEMBER 9, 2023

Content ideas are everywhere, but coming up with a great content idea that is unlike anything your audience has seen. Continue Reading The post 10 Content Ideas To Create Killer Content When You’re Stuck appeared first on Copyblogger.

Content Marketing 108

Content Marketing Marketing Marketers 108

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has changed significantly.

SEO 114

SEO PR Transform eCommerce 114

Social Media Examiner

NOVEMBER 9, 2023

Are you struggling to create TikTok content? Looking for a plan that allows you to experiment with different ideas? In this article, we’ll explore a process that provides flexibility and allows you to show up authentically on TikTok. Why Should Creators and Marketers Focus on TikTok? TikTok has rapidly grown to over 1 billion monthly […] The post Showing Up Authentically on TikTok: Being Imperfectly You appeared first on Social Media Examiner.

Social Media Marketing 106

Social Media Marketing Marketing Marketers 106

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

NOVEMBER 9, 2023

With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best.

Communications 105

Communications Place Management 105

Search Engine Land

NOVEMBER 9, 2023

Instacart’s ad revenue was up 19% in the third quarter of 2023 to $222 million. The online grocery shopping app also reported modest growth in orders, which rose to 66.2 million – a year-on-year increase of 4%, as well as a 6% year-on-year growth in growth transaction value (GTV). However, despite performing better than analysts had predicted, Instacart still suffered a $2 billion GAAP net loss in its first earnings report since going public.

Retail 104

Retail Advertising Advertisers Price 104

ConsumerTalk

NOVEMBER 9, 2023

Familiarity can breed loyalty, but it can also lead to boredom. If your CPG brand uses the same branding for many years, you might fail to connect with new audiences. CPG re-branding introduces novelty into your brand voice and positioning, allowing you to reach out to new audiences and reach out to existing audiences in new ways.

Branding 103

Branding 103

Search Engine Land

NOVEMBER 9, 2023

Google Merchant Center is splitting its Shopping Ads and Free Listings Malicious or Unwanted Software Policy into three separate policies: Malicious software. Compromised sites. Unwanted software. The updated policies will be enforced from October, with full enforcement set to be ramped up over four weeks. Until then, Google has confirmed that it will continue to enforce its existing malware policy.

Promotion 101

Promotion Search Marketers Marketing Marketers 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

NOVEMBER 9, 2023

Branding is a form of creative expression, much like Massimiliano Pelletti's sculptures. What does this 40,000-year-old art form teach us about improving our branding?

Branding 101

Branding CMO 101

Search Engine Land

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin

Transform 100

Transform Advertising Advertisers Product Marketing 100

Content Marketing Institute

NOVEMBER 9, 2023

To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting videos and supporting campaign earned millions of viewers, changed industry conversations, won an award, and earned a spot on the Content Marketing Project of the Year finalist list.

Marketing 95

Marketing Marketers Content Marketing 95

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Read the full report for an inside look at how your peers are managing this year’s pressures and get deep insights on: Intent data Buying groups High-quality leads Marketing metrics that matter This report unpacks the data and technology strategies setting high performers apart.

Digital Marketing 93

Digital Marketing Marketing Marketers Management 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

yorCMO

NOVEMBER 9, 2023

Discover the impact of buyer interviews on gaining insights for improved decision-making and strategic business growth. The post Better Insights, Better Decisions: The Power of Buyer Interviews appeared first on yorCMO.

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Martech

NOVEMBER 9, 2023

Meta has partnered with Ignite Visibility to present a comprehensive webinar on the Meta Conversion API (CAPI) Gateway. The recent enhancements to CAPI have made server-side tracking more accessible to advertisers of all sizes. Don’t miss out on this opportunity — register now for the webinar on Thursday, November 16th, at 11 a.m. PT. Why you need server-side tracking In the current digital landscape, precise tracking of user interactions and conversions is essential to optimize advertisin

Transform 90

Transform Advertising Advertisers Product Marketing 90

Hootsuite

NOVEMBER 9, 2023

Life’s full of big questions. Are aliens real? Does destiny rule our existence, or do we have control over our fate? And, of course, does Instagram notify when you screenshot? Today, we’re going to answer the most important one: Can people see when you screenshot on Instagram ? We’ll walk you through each potential scenario and teach you how to take your own screenshots on Instagram.

Social Media Marketing 79

Social Media Marketing Education Management Customer 79

Set Up

NOVEMBER 9, 2023

At Set up , we regularly interview marketing leaders from different industries ranging from Packaging and Manufacturing to Entertainment and Sports. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. In our latest feature exploring the Travel and Tourism industry, Kelly Chartré , the VP of Marketing at Fox World Travel, and Martin Stoll , the CEO of Sparkloft Media share th

Finance 64

Finance Education Manufacturing Entertainment 64

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Lynton Web

NOVEMBER 9, 2023

Creating successful web and digital marketing campaigns requires a clear understanding of performance, trends, and opportunities. As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success. Let’s explore our approach. Our Role in Reporting and Our Monthly Scorecards When it comes to HubSpot reporting , our responsibilities are vast and varied.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Kuno Creative

NOVEMBER 9, 2023

In a recent edition of her Total Annarchy newsletter , Ann Handley made a bold statement about branding when she referred to ‘Weird Barbie’ as a ‘Hero in Marketing.’ Being ‘weird’ or different than everyone else, she explains, is what makes you memorable. “It's your own stories. Your own history. Your own perspective and point of view. What you say and the way you say it.

Branding 59

Branding Marketing Marketers 59

Use Insider

NOVEMBER 9, 2023

Customer data platforms : What they are and how they work Customer data platforms ( CDPs ) are software solutions that consolidate customer data spread across various systems into a single unified database. They create 360-degree profiles of each customer, which enables brands to understand their customers’ journeys, segment their audiences, and power their marketing initiatives with reliable data.

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

SMA Marketing

NOVEMBER 9, 2023

From small businesses to larger enterprises, you need local SEO if you own a brick-and-mortar or online local business. Though local SEO (search engine optimization) is a long-term strategy that takes time to grow, you can do a few things right now to reach your target audience. Let’s explore why local SEO is different from global SEO. What is Local SEO?

SEO 52

SEO User-Generated Product Customer 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

NOVEMBER 9, 2023

The Great Shift: How to Master AI and Lead the Future of Content and SEO written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of The Duct Tape Marketing Podcast , I interviewed Julia McCoy, a leading expert in AI-optimized content creation. As the president of Content at Scale , Julia is spearheading major initiatives for what’s quickly become one of the most sought-after AI content writing tools for SEO marketers global

SEO 64

SEO Education User-Generated Transform 64

Martech

NOVEMBER 9, 2023

The biggest AI news this week was OpenAI’s announcement of a new version of ChatGPT, called GPT-4 Turbo, which will have several significant improvements over previous versions. These improvements include: Newer knowledge cutoff: GPT-4 Turbo will have access to information up to April 2023, rather than September 2021. Longer prompts: GPT-4 Turbo will support prompts of up to 128,000 tokens, which is equivalent to around 300 pages of text.

User-Generated 92

User-Generated Price Promotion Branding 92

Scoop.it!

NOVEMBER 9, 2023

In the era of digital content, where attention spans are shorter than ever, marketers have only one question – how can we create content that resonates with the audience and persuades them to take action? Whether you’re a seasoned marketer or a passionate blogger, the ultimate goal is to captivate your audience and guide them toward action.

User-Generated 89

User-Generated SEO Content Marketing Education 89

Martech

NOVEMBER 9, 2023

When looking at martech vendors and marketplaces, we’ve gotten used to quadrants. They provide a simple visual to plot key players in an industry — almost like a horse race. At a time when most technology marketplaces have hundreds of products — each claiming to be a leader — such a graphic can help simplify creating a shortlist of vendors to explore when you start your evaluation journey.

Marketing Mix 98

Marketing Mix Manufacturing Customer Product 98

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding