Aspiration Marketing

SEPTEMBER 13, 2023

In today's fiercely competitive market, establishing a strong and recognizable brand is crucial for businesses aiming to thrive and stand out. Branding guidelines are fundamental in achieving this goal by providing a blueprint for creating a consistent and cohesive brand identity. From defining key components to outlining the process of developing practical branding guidelines, we'll explore how these guidelines can help establish trust, enhance brand recognition, and streamline decision-making

Branding 219

Branding Marketing Marketers Marketing Strategy 219

Search Engine Land

SEPTEMBER 13, 2023

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and social strategies.

CRM 135

CRM Analytics Digital Marketing Advertising 135

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content.

Finance 130

Finance Analytics Marketing Marketers 130

Search Engine Land

SEPTEMBER 13, 2023

Are you looking to engage your audience with a personalized experience throughout their meandering journey – from awareness to conversion and Organic Search through Paid Social? Then Facebook Dynamic Ads could be your marketing funnel’s secret weapon. Regardless of whether you’re B2C or B2B , Facebook’s Dynamic Ads are a smart, cost-effective way to expand your reach.

B2C 135

B2C Advertising Advertisers Place 135

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

Digital Marketing 124

Digital Marketing Customer loyalty eCommerce Marketing 124

Search Engine Land

SEPTEMBER 13, 2023

On average, Americans now check their phones 262 times a day and daily screen time averages over five hours per day. People are using their phones more frequently, for longer periods of time, and are shopping from their phones more than ever before. With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

Digital Marketing 134

Digital Marketing Customer loyalty eCommerce Marketing 134

Search Engine Land

SEPTEMBER 13, 2023

Search is hard, as Seth Godin wrote in 2005. I mean, if we think SEO is hard (and it is) imagine if you were trying to build a search engine in a world where: The users vary dramatically and change their preferences over time. The technology they access search advances every day. Competitors nipping at your heels constantly. On top of that, you’re also dealing with pesky SEOs trying to game your algorithm gain insights into how best to optimize for your visitors.

SEO 132

SEO Price Education Product 132

Martech

SEPTEMBER 13, 2023

Remember playing Telephone (a/k/a Whisper Down the Lane) as a kid? That’s where you whisper a sentence into the ear of someone else who whispers it to someone else and it continues until reaching the end of the line. The last person then announces what they heard to see how similar it is to the original. Spoiler alert: It was almost never the same. In some cases the end result would be so vastly different it was completely unrecognizable from the source material.

Management 113

Management Brand Management CRM Promotion 113

Search Engine Land

SEPTEMBER 13, 2023

Asking whether Amazon reviews are important is like wondering whether your body needs water to thrive. The answer is a resounding, “Yes!” Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform.

eCommerce 132

eCommerce Management Communications Product 132

Buffer Marketing

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral.

Transform 108

Transform User-Generated Promotion Entertainment 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

SEPTEMBER 13, 2023

In an era dominated by digital interactions and virtual marketplaces, we cannot overstate the significance of brand protection in search marketing. As businesses strive to establish and maintain a distinctive identity in the vast online realm, they face the ever-present challenge of safeguarding their brand from trademark infringements, ad hijackers and other potential brand threats.

User-Generated 131

User-Generated Advertising Advertisers Retail 131

ConsumerTalk

SEPTEMBER 13, 2023

In today’s market, there are innumerable choices in food, cosmetics, and other CPG products. At the same time, consumers are also ready for innovation and willing to change to innovative new retail products.

Product 105

Product Food Retail Marketing 105

Search Engine Land

SEPTEMBER 13, 2023

Google Search Generative Experience (SGE) is looming over the search industry, but little is understood about its mechanisms and expected impact on our organic traffic. Join this webinar to understand how to overcome the Google SGE challenge. The first step is assessing how Google SGE goes live and how it will impact your organic traffic. Next, identify how to recover from expected traffic drops.

Whitepaper 127

Whitepaper SEO 127

Hubspot Marketing

SEPTEMBER 13, 2023

Creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 101

Food Fashion Advertising Advertisers 101

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

SEPTEMBER 13, 2023

Given the murkiness of the CMO role, shoring up blind spots is essential to navigating a company’s big bets, creating buzzwords and dousing fires.

CMO 112

CMO 112

Hubspot Marketing

SEPTEMBER 13, 2023

The 2023 US Open captured audiences’ attention with over 3.4 million viewers tuning in, up 27% from last year’s tournament. In addition to TV viewership, the tournament had its fair share of social media coverage that generated buzz. Here are a few notable social media moments from this year’s US Open. The US Open Goes All-In On TikTok The US Open might be 142 years old, but it established quite the TikTok presence.

Gen Z 95

Gen Z Fashion Marketing Marketers 95

Orbit Media Studios

SEPTEMBER 13, 2023

By Andy Crestodina There are so many ways to use artificial intelligence (AI) for digital marketing. Of course, there are some for search engine optimization (SEO). Today we are sharing seven ways to use AI for better SEO. Our goal is NOT to use one algorithm to trick another algorithm into sending us traffic. Our goal is to quickly find insights, then improve the quality and visibility of our content.

SEO 96

SEO User-Generated Analytics Affiliate Marketing 96

Rock Content

SEPTEMBER 13, 2023

When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Since its founding in September 1998, Google has been setting the standard to beat when it comes to online search technology. Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance.

SEO 91

SEO User-Generated Digital Marketing Communications 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

SEPTEMBER 13, 2023

The first step in mastering the art of delivering powerful presentations is understanding how to start a presentation properly. In this post, you'll discover strategies for crafting a solid presentation opening, designing an impactful opening slide, and delivering a memorable presentation. Table of Contents Why Your Presentation Opening Matters How to Start a Presentation Opening Slide Examples Best Practices for Starting a Presentation Why Your Presentation Opening Matters The opening of your p

Education 86

Education Finance Health Product 86

Content Marketing Institute

SEPTEMBER 13, 2023

State Farm didn’t let interest cool down when its ad with NFL quarterback Patrick Mahomes and his jazz bath went viral. Learn what they did and the mega numbers brought to the brand through this award-winning campaign.

Branding 87

Branding 87

CMO Network

SEPTEMBER 13, 2023

Customer-focused leaders set the tone for their company’s customer experience efforts. These 10 CX hero CEOs take it above and beyond by working on the front lines.

Customer 89

Customer CMO 89

Campaign Monitor

SEPTEMBER 13, 2023

How to level up your email design Tips from Marigold Art Directors – Noelle Grimes & Meghan Sokolnicki If there’s one topic that unites all of our customers, it’s the desire to learn more about email design. Whether it’s design best practices or tips for getting the most out of the Campaign Monitor email builder , this is a topic that you can’t get enough of, and that’s inspired countless blog articles and webinars – which can be found in our resources hub.

Communications 85

Communications Shipping Promotion Branding 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

SEPTEMBER 13, 2023

Blogging is a simple word that holds incredible power. But it's often misunderstood. While we've welcomed the digital age with open arms in some ways, understanding the authentic value of blogging has been a journey shrouded in myths.

Transform 85

Transform Content Marketing Marketing Marketers 85

Hootsuite

SEPTEMBER 13, 2023

You know when you’re scrolling through Instagram, laughing at a Reel, only to accidentally refresh your feed and lose the video forever? Or maybe you found the perfect Reel for a blog post you’re writing, only to forget to save it? Wouldn’t an easily accessible Instagram Reels history be helpful? As people who love using Instagram Reels for business , we say yes.

Social Media Marketing 84

Social Media Marketing Management Marketing Marketers 84

Rock Content

SEPTEMBER 13, 2023

When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings.

SEO 73

SEO Promotion Branding Advertising 73

yorCMO

SEPTEMBER 13, 2023

To succeed in this ever-changing landscape, D2C brands need to constantly evolve by embracing experimentation, testing, and learning.

Branding 83

Branding 83

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Businesses Grow

SEPTEMBER 13, 2023

I’ve written a ton about Gen Z. It’s a singularly fascinating generation. Always online. Purpose-driven. Punches above its weight in terms of cultural impact. So when I learned about the first-ever Gen Z conference, I was attracted to it like Gary Vee to a video camera. The Gen Z-fueled agency JUV recently organized and hosted a conference dedicated to its generation (Z Con).

Gen Z 65

Gen Z Market Trends Branding Email Marketing 65

Duct Tape Marketing

SEPTEMBER 13, 2023

Navigating the Nonfiction Author Journey written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Honorée Corder In today’s episode of the Duct Tape Marketing Podcast, we’re joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earning authors, Honoree brings an unparalleled perspective to

Automobile 68

Automobile Transform Law Place 68

CMO Network

SEPTEMBER 13, 2023

The DMA and DSA adopted by European regulators with behind-the-scenes assists from FTC and DOJ undermine fair global trade by hobbling only US companies

CMO 63

CMO 63

Sachs Marketing Group

SEPTEMBER 13, 2023

While technical SEO focuses on the backend architecture and elements that affect site speed and crawlability, on-page SEO centers around content optimization and user experience. Both are crucial for ranking well on search engines. Search engine optimization (SEO) is an essential component of any digital marketing strategy, yet it can be challenging to navigate its various facets.

SEO 52

SEO Management Digital Marketing Place 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding