Search Engine Journal
MAY 10, 2022
Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.
Econsultancy
MAY 10, 2022
Identifying influencers to work with has traditionally been a manual, time-consuming task. However, as the industry has expanded, there have been developments in technologies and platforms to assist brands with their research. Christina Westley, Head of Influencer Marketing at PepsiCo Content Studio, describes the balancing act between qualitative and quantitative research in an interview with Econsultancy.
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Sprout Social
MAY 10, 2022
Social media messaging is an integral part of daily life for most of us. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to talk directly to your consumers can seem intimidating. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps.
AWeber
MAY 10, 2022
How you set up the sign up process for your email list can have a big effect on how engaged your subscribers will be later on. It might seem counterintuitive, but if you let people subscribe without any sort of confirmation, you can end up with a less engaged and less profitable list. This is why one of the proven best practices of email marketing is to use “double opt-in.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
MAY 10, 2022
Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.
Search Engine Roundtable
MAY 10, 2022
There has been a lot of talk about the Google product reviews update and what content ranks well and what content does not rank as well since these updates. Alan Kent from Google offered a nice line on what content stands out for the product reviews update.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MAY 10, 2022
Google offered its official Google taught and backed digital marketing certification and courses, as we reported about a couple weeks ago. Guess what SEO advice and recommendations Google offers in this course? Yep, having more than 300 words on a page and making sure you have a keyword density of about 2%.
Buffer Marketing
MAY 10, 2022
The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support. So, when I started Dog Spotted to help NYC dog parents navigate the ins and outs of living with these adorable pets, I knew that community would be a big part of it
Search Engine Journal
MAY 10, 2022
Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.
Industrial Marketer
MAY 10, 2022
Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
MAY 10, 2022
Should you worry about your homepage sliders when it comes to SEO? Here are the factors you'll want to consider. The post Will Using A News Slider Affect My Site’s Optimization? Ask An SEO appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 10, 2022
Google has added a new help document for the use valid page metadata and also added a new section to the title link help document with troubleshooting. These additions were made this morning, May 10, 2022.
Scoop.it!
MAY 10, 2022
Do you know that it takes over four hours to write a typical blog post? This stats from Orbit Media complements the data on main challenges content marketers face in work: lack of time and high-quality content creation are among the top three for specialists to overcome. Content marketers deal with tons of content daily: They brainstorm and plan it.
Litmus
MAY 10, 2022
Email marketers rely on their emails consistently getting to the inbox. If communication isn’t reaching customers, it can have a ripple effect on brand reputation, customer loyalty, and ultimately—return on investment (ROI). But understanding deliverability can feel like a bit of a mystery. . We created a guide to help you identify the factors that are controlled by the sender versus the ESP to help you avoid any unexpected twists in your email deliverability strategy.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Hubspot Marketing
MAY 10, 2022
According to Microsoft’s 2022 Annual Work Trend Index Report , 53% of employees are considering transitioning to a hybrid work setup in the next year and hybrid work is up seven points from 2021. So, what does it take to lead a hybrid team? We’ve got a few tips. 1. Set rules of engagement. When everyone’s in the office, many rules and behaviors go unsaid.
Search Engine Journal
MAY 10, 2022
The SEO community has developed ways to incorporate voice search into site optimization. Learn how to make sure your site is in voice results. The post Voice Search: 10 Ways To Optimize Your Site For Future SEO Success appeared first on Search Engine Journal.
Martech
MAY 10, 2022
The advent of digital platforms has increased the amount of content people read on computers, smartphones, and tablets. The average person spends almost seven hours a day viewing internet-connected content on a screen, according to data from Comparitech. And it’s even higher in the U.S., with the average person spending over seven hours viewing screen content each day.
Search Engine Journal
MAY 10, 2022
Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. The post Twitter Clarifies Duplicate Content Policy appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Hubspot Marketing
MAY 10, 2022
College graduation is just around the corner, which means it’s almost speech season. Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. We want to help. At HubSpot, we’re lucky enough to interview and hire a lot of recent graduates, so I’ve rounded up some advice below based on interviews, applications , and feedback we hear from hiring managers, recruiters, and job candidates
Martech
MAY 10, 2022
This week at Forrester’s B2B Summit in Austin (my first in-person event in years), Jackie Palmer, VP of product marketing at Demandbase, and I chatted about the inconveniences inherent to our current working culture and environment. She told me she’d heard from one of my colleagues the day before, but because she’d been out enjoying dinner and drinks, she’d snoozed the message so she could get back to it later.
Hubspot Marketing
MAY 10, 2022
Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest. But what if we told you that it’s possible to make money on Pinterest? The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.
Martech
MAY 10, 2022
Multinational analytics provider SAS has launched SAS 360 Match, a first-party sell-side advertising video on demand (AVOD) platform, that also serves ads across a range of additional channels, including web, as well as those subscription video on demand (SVOD) channels that also carry some advertising. This was the leading announcement from SAS’s marketing and advertising solutions group at a virtual media briefing today.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Journal
MAY 10, 2022
Google's Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The post Google’s Digital Marketing Certificate Recommends Keyword Density Percentages appeared first on Search Engine Journal.
Martech
MAY 10, 2022
Customers are more connected than ever digitally. But how do they connect with brands emotionally? Through trust, a new Salesforce State of the Connected Customer report suggests. Customers are willing to trust brands, and there are certain issues that are key to that. Trusting customers. Nearly half (49%) say they mostly trust companies to act with society’s best interests in mind, and an additional 19% say they completely trust this to be the case, according to the report.
Industrial Marketer
MAY 10, 2022
Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they.
Martech
MAY 10, 2022
When Rowan Tonkin joined Planful as CMO three years ago, he faced two main challenges. The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It was evident to me that we needed a better customer reviews program,” said Tonkin. “At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
MAY 10, 2022
A few weeks ago, Mark Cuban (who needs no introduction), went to Twitter to complain about how Google is ranking fake Shark Tank endorsements. Mark was not too happy with Facebook either about it. But Danny Sullivan from Google responded saying he will escalate the complaints.
Search Engine Journal
MAY 10, 2022
Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing. The post The 10 Best AI Writers & Content Generators Compared appeared first on Search Engine Journal.
Quikly
MAY 10, 2022
Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer incentives are.
Search Engine Journal
MAY 10, 2022
Marketing leaders, how can you capitalize on SEO opportunities to gain traffic and leads that impact the bottom line? Find out in our newest ebook. The post 5 Key Enterprise SEO Priorities CMOs Need To Get Right [Ebook] appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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