Fri.Jun 02, 2023

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4 Technical SEO Tips For Multilingual Websites via @sejournal, @sergebezborodov

Search Engine Journal

Read this blog for tips and techniques to improve the technical SEO structure of multilingual websites. The post 4 Technical SEO Tips For Multilingual Websites appeared first on Search Engine Journal.

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Salesforce summer 2023 release: The business executive’s guide

Martech

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.

CRM 115
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Does a Rise in Chief Strategy Officers’ Role Give Hope for Chief Content Officers?

Content Marketing Institute

New insights from Deloitte’s fascinating 2023 Chief Strategy Officer Survey should have implications for content marketing’s role in businesses.

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The pitfalls and practical realities of using generative AI in your analytics workflow

Martech

We’ve heard much about how generative AI is set to change digital marketing over the last few months. As consultants, we work with brands to harness technology for innovative marketing. We quickly delved into the potential of ChatGPT , the most buzzworthy large language model-based chatbot on the block. Now, we see how generative AI can act as an assistant by generating initial drafts of code and visualizations, which our experts refine into usable materials.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images via @sejournal, @kristileilani

Search Engine Journal

Everything you need to know about Snapchat My AI Snaps: how to send photos to My AI, receive AI-generated images, and explore potential advertising opportunities. The post Snapchat My AI Snaps: Send Photos And Receive AI-Generated Images appeared first on Search Engine Journal.

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Ask Instacart brings generative AI to Instacart’s search experience

Search Engine Land

Instacart is adding generative AI to its search experience. Called Ask Instacart, the new search feature is designed to help answer shoppers’ grocery-related questions and give a boost to sponsored product campaigns. How it works. Just like with Google and Microsoft Bing, Instacart users will be able to search via natural language queries and get personalized recommendations.

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More Trending

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Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

If you’ve ever analyzed traffic patterns for a website, you know that organic traffic ebbs and flows over time. Even the most authoritative sites will have older pages that see traffic drops. With the recent run of algorithm updates , you might have a previously stable site that’s seen more turbulence (and even a longer-term flattening or drop) than it had in years past.

SEO 103
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Embodying “Work From Anywhere”: Sophie Gil's Digital Nomad Life

Buffer Marketing

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Her story is a riveting blend of professional growth, remote work challenges, and an infectious zest for life. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. 📱 Check out Sophie’s Instagram and Twitter Could you introduce yourself, share what you do at Buffer, and tell us about your background?

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YouTube is the most profitable platform for creators, survey shows

Search Engine Land

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. 50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%).

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Lessons From Cool Cats: From Creative to Business and Beyond

Social Media Examiner

Do you have a Web3 business idea that relies on community to succeed? Want to find out how a successful NFT project got off the ground and what they learned? In this article, you’ll discover how Cool Cats launched and what you can learn from their breakout success. How the Cool Cats NFT Project Developed […] The post Lessons From Cool Cats: From Creative to Business and Beyond appeared first on Social Media Examiner.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

The dawn of AI has many content creators fearing the worst—and you may be one of them. Don’t worry. I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. My pick of the bunch is Jasper, but which will you choose to 10x your content production?

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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. Personalized experiences massively boost sales My first rule for increasing customer loyalty is simple; brands should always strive to make purchasing as easy as possible for buyers.

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6 Top Influencers to Follow in Travel

Traackr

Meet 6 top influencers in travel that might make great partners for your next influencer marketing campaign.

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Content mapping: Who, what, where, when, why and how

Search Engine Land

Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your ideal customer whether they just discovered your brand through your blog or are stuck on your product/service page weighing a purchase – and every stage between those two bookends.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A/B Testing:How to start running perfect experiments through data

Welcome Software

Experimentation is not just about running tests; it's about learning from those tests and driving change. By testing new ideas and approaches, organizations can learn what works and what doesn't, and make data-driven decisions to improve processes, products, and services. Building a culture of experimentation brings tremendous value to companies. Harvard Business School did a study where they looked at the value testing provided to startups, especially in the ecommerce industry.

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Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator

Search Engine Land

Microsoft Bing has released a number of improvements to Bing Chat this week, including more chat turns, more visuals and expanding Bing Image Creator. More chat turns. Bing Chat now supports 30 chat turns per conversation, which is up from 20 chat turns per conversation. Plus, you are now allowed 300 total chat turns per day. Bing explained, “This increase also applies to any conversations in your chat history.” So you are allowed to return to conversations where you may have previou

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The top 4 use cases for going headless

Welcome Software

With 64% of enterprises currently using a headless approach and 90% planning to evaluate, the rising popularity of headless architecture is undeniable. Yes, the headless hype is real and comes with clear benefits for the engineering team. However, as with any tech investment, it's crucial to take a step back and truly understand the issues your organization is trying to address and why going headless aligns with those use cases.

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Mastering Content Production: A Complete Guide to Website Content Creation

Rock Content

While investing in fancy tools and following the latest marketing trends can help you get more business, what matters most is the content of your website. High-quality content is key to your digital marketing strategy today, and we’re here to help you streamline your website content creation process. Without high-quality content, you can find it challenging to capture the attention of consumers and turn them into customers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.