Aspiration Marketing
FEBRUARY 14, 2024
Ever feel like your marketing efforts are hitting the wrong audience? You pour resources into attracting customers, only to find most aren't a good fit. Budgets bleed on campaigns that fall flat. Sound familiar? Enter the Ideal Customer Profile (ICP) – your secret weapon for attracting high-quality leads who convert.
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable consent signals if they want to serve personalized ads in the UK and European Economic Area (EEA).
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Martech
FEBRUARY 14, 2024
When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it as key to connecting with customers, colleagues and communities they serve. That’s why the company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an e
Search Engine Land
FEBRUARY 14, 2024
Even experienced PPC advertisers can struggle with bid strategies in Google Ads. There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Each bid strategy gives Google’s systems a different mandate around spend, target metrics and profit. Media buyers constantly bounce from one bid strategy to the next, and it’s not uncommon for a campaign to switch between strategies depending on where it’s at in the lifecycle.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
FEBRUARY 14, 2024
Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.
Search Engine Land
FEBRUARY 14, 2024
YouTube introduced a range of updates designed to assist brands and creators in enhancing conversions, expanding their reach, and facilitating the sharing of content: Product tagging in live streams. Post only feeds. Video and Short uploads from mobile. Product tagging. Creators in the YouTube Shopping Affiliate program can now tag products from participating merchants across in live streams, as well as videos and Shorts.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
FEBRUARY 14, 2024
Reddit shows up 97.5% of the time in Google Search product review queries and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and forums SERP feature, a new analysis finds. Why we care. Reddit can be a valuable resource for searchers but has an obvious spam problem. More than half of Reddit’s top-ranked threads have spam as the top comment, as called out in the analysis by author Glen Allsopp, who wrote that “Google’s promotion of them feels excess
Hubspot Marketing
FEBRUARY 14, 2024
AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. The project management role was different than it is today.
Search Engine Land
FEBRUARY 14, 2024
Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations.
Tiecas
FEBRUARY 14, 2024
Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. This technological advancement offers unprecedented opportunities for personalization, efficiency, and insight- and data-driven strategies, enabling marketers to meet the complex demands of the industrial sector.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
FEBRUARY 14, 2024
Google Search currently has a bug when the local pack, the local search results box, is not being served in its desktop of mobile search results. This is affecting a lot of searchers right now and seems to have started at about 8:40 am ET on Wednesday, February 14. Some searchers are able to see the local packs but here in the United States and in many other countries, it seems the local pack is not rendering for any searcher.
SocialPilot
FEBRUARY 14, 2024
Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms.
Search Engine Land
FEBRUARY 14, 2024
Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower changes happening over a longer time.
Buffer Marketing
FEBRUARY 14, 2024
Podcasts have an undeniable allure for both their creators and fans. They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a podcast for everyone.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
FEBRUARY 14, 2024
Google issued an urgent warning to Universal Analytics 360 users, reminding them that they must migrate to Google Analytics 4 (GA4) and complete a historical data export before March. Why we care. Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. Next steps. If you are a UA360 user, Google advises taking the following steps before the end of February to ensure a smooth transition to GA4.
Social Media Examiner
FEBRUARY 14, 2024
Do you find yourself spending a lot of time creating content deliverables for clients? Looking for a smarter way to repurpose and amplify content? In this article, you’ll discover how to 10x the content your clients already have for more awareness, engagement, and growth. Why Amplifying Client Content is Important for Marketers Having a content […] The post How Agencies Can 10X Client Content for More Awareness appeared first on Social Media Examiner.
Search Engine Land
FEBRUARY 14, 2024
Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.
Digital Marketer
FEBRUARY 14, 2024
The Brand Revolution Begins Here Imagine if a single shift in your approach could revolutionize your brand’s impact. That’s the power of a meticulously crafted brand strategy. I’m Adrian Boysel, and over the last 17 years, I’ve mastered the art of brand storytelling, transforming businesses into iconic brands. In this article, I’ll share insights from my own playbook and reveal how a well-honed brand strategy can elevate your business from the crowd.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Customers.ai
FEBRUARY 14, 2024
It’s the year of the cookie and while we’ve had plenty of time to prepare for what we are calling the “end of the cookie era”, it feels like marketers still aren’t ready. And it turns out it feels that way because well, they aren’t. According to Martech , 75% of marketers still rely heavily on cookies and another 64% plan to increase their spending on cookie-based activations this year.
Orbit Media Studios
FEBRUARY 14, 2024
By Andy Crestodina I sometimes find myself on an Analytics call with a client. Often they just want a quick performance check up. We look at the top pages. We look at clickthrough rates. Then we look at paid traffic. Then we usually set up a quick exploration to show landing page performance. First we look at various sources, then filter for paid. Next we separate mobile and desktop.
Rock Content
FEBRUARY 14, 2024
Have you ever heard that price is different from value ? When you take advantage of a promotion, you can pay less for a product worth a lot. This is thanks to a discount. It may seem like a simple detail, but knowing how to prepare the sales price for something is a critical task. You could even say that this moment is decisive for the company’s financial health.
Sachs Marketing Group
FEBRUARY 14, 2024
Understanding how to repurpose content for social media can help your company amplify its reach, enhance engagement, and maximize ROI on every piece of content. It allows for consistent platform presence, caters to varied audience preferences, and reinforces messaging without additional resource expenditure. Understanding this process ensures content longevity, diversifies marketing strategies, and strengthens brand visibility in a competitive digital landscape.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Duct Tape Marketing
FEBRUARY 14, 2024
Boss Beauty Unveiled: Empowering Women Through Inspiring Stories & Strategies written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Lisa Mayer, an entrepreneur, philanthropist, and co-founder and CEO of Boss Beauties, a media and entertainment brand with roots in digital collectibles that inspires women and girls to be everything they want to be through impact programs, con
Traackr
FEBRUARY 14, 2024
Discover some of the top black owned and founded beauty brands who "won" influencer marketing, according to influencer data (VIT).
Martech
FEBRUARY 14, 2024
As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers but crafting a roadmap for growth and innovation. When setting goals, Marketing Operations teams should consider crafting different sets of goals for two audiences: your public goals, which will be shared with your marketing and sales partners, and your
Traackr
FEBRUARY 14, 2024
Download these free influencer marketing strategy templates to optimize and scale your influencer program.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 14, 2024
The word “omnichannel” always bugged me. For ages, I thought it was nothing more than a trendy made-up word, dreamed up by Gen Z to sell software and consulting hours. It’s also a shameless hijacking of well-established linguistic terms: “omni” is Latin for “every” or “all,” and is used as a prefix for common words like omnidirectional (all directions), omnivore (consumption of both plants and animals) and weightier terms like omnipotent, omnipresent and omniscient.
Martech
FEBRUARY 14, 2024
Over 50% of Americans aged 35 to 44, and 20% of Americans overall, have flirted with a chatbot. Chatbots have become, not just sources of information, but sources of companionship. That’s the finding from a new survey by global communications platform Infobip. Dig deeper: Increasing email click-throughs: Best of the MarTechBot Who do you love?
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