Mon.Jan 23, 2023

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10 Ways to Establish a Strong Employer Branding as a Growing Business

Aspiration Marketing

Employer branding promotes a company's reputation as a great workplace to attract and retain top talent. There are many different strategies that businesses can use to establish and maintain a strong employer brand, including developing a compelling employer value proposition, creating a consistent and comprehensive branding strategy, and investing in team member development and engagement programs.

Branding 246
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10 Ways Marketers Can Harness the Power of ChatGPT

SMEI

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions. Here are 10 ways that marketers can leverage ChatGPT technology to increase their visibility, build trust, and generate more leads for their business. 1.

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Build out your packing list: Preparing for the 2023 marketing journey

Sprout Social

When we countdown to midnight, break out our noisemakers and sing “Auld Lang Syne,” it symbolizes a new beginning. And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. This year, the future is fuzzier. There’s so much outside of our control that will directly affect our outcomes and tactics.

B2C 143
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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.

Fashion 143
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Forget the Resume – Use Content Marketing To Land a Job

Content Marketing Institute

Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

More Trending

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8 Ways Content Experience Drives Revenue Growth

Marketing Insider Group

Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick to creating a content experience that promotes revenue growth: develop a content marketing strategy tailored to satisfy the needs of your target a

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Can You Boost Reels on Instagram? Yes, Here’s How.

Hootsuite

So you’ve made an Instagram Reels masterpiece, and now you want the world to see. (We get it—we crave applause, too.) But sometimes, organic reach just doesn’t cut the mustard. Thank goodness, then, that Instagram just introduced the option to juice your great Reels content with a little boost. Got a few minutes and a few bucks to spare? You’re golden.

Promotion 133
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Why we care about search marketing

Martech

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.

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What Draws Marketing Talent to Company Careers Pages [New Data]

Hubspot Marketing

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. We surveyed marketing job seekers to ask them where they go to find job listings and what attracts them to company career pages so you can learn from their insight and optimize your pages to attract talent.

Health 131
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Video Marketing: An In-Depth Guide For Every Business Owner Today

Search Engine Journal

Leverage the power of videos to educate, entertain, and engage your audience to achieve your business goals. The post Video Marketing: An In-Depth Guide For Every Business Owner Today appeared first on Search Engine Journal.

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Knowing which approach to use — now, that’s the hard part!

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Google’s Founders Return: How ChatGPT Is Changing Search via @sejournal, @MattGSouthern

Search Engine Journal

Google's founders, Larry Page and Sergey Brin, have reportedly made a surprise return to approve plans to add chatbot features to the search engine. The post Google’s Founders Return: How ChatGPT Is Changing Search appeared first on Search Engine Journal.

SEO 122
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How to Write Persuasive Facebook Ads That Convert

Social Media Examiner

Do you wish your Facebook ads had a higher conversion rate? Looking for proven copywriting techniques that works? In this article, you’ll discover how to write Facebook ads that move people to action—whether you want to generate leads, secure sales, or get prospects to take other key steps. Technically, you could squeeze an entire blog […] The post How to Write Persuasive Facebook Ads That Convert appeared first on Social Media Examiner.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Valentine’s Day email: Subject lines, templates, and email ideas your customers will love

AWeber

Valentine’s Day is right around the corner. If you’ve been sending emails to your subscribers for the holiday, keep it up! If not, now's the time to start. Consumers are looking to spend during this holiday. Last year, it was estimated that the average person spent over $175 on Valentine’s Day. People worldwide are looking for that special Valentine’s Day gift and are likely searching their inbox first.

Customer 121
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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. To get a sense of how leaders are feeling wrapping up the year and planning for 2023, we surveyed 500 of them on: Goals & Growth Strategies Marketing Leader KPIs Marketing Leader Challenges Recession Preparations Company Culture, Turnover, and Quie

Marketing 109
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Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone via @sejournal, @MattGSouthern

Search Engine Journal

Microsoft is continuing its partnership with OpenAI, creators of ChatGPT, through a new multi-year, multi-billion dollar investment to speed up the development of AI technology. The post Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone appeared first on Search Engine Journal.

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Lotame launches first-party data accelerator

Martech

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the “madtech” space. The announcement came on the first day of the IAB’s Annual Leadership Meeting in Florida.

CMO 108
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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Build Lasting Customer Connections With Sustainability Content [Sponsored]

Content Marketing Institute

Consumers increasingly seek brands that share their eco-conscious priorities. Follow these content tips and examples to show off your brand's actions that support their sustainability goals.

Customer 108
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Is BeReal for Real?

Practical eCommerce - Marketing

BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model? The post Is BeReal for Real? appeared first on Practical Ecommerce.

eCommerce 104
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Possible Bing Algorithm Update On Wednesday, January 18th

Search Engine Roundtable

There was a possible Bing algorithm update that rolled out on January 18, 2023 that's impacting some sites heavily.

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6ft6 Wine’s simple Instagram giveaway that secured 1,295 leads in 12 days with $0 ad spend

Many Chat

Are you hungry for a smart way to attract 1,000 or more quality leads and boost your engagement by up to 1,200% without running costly Instagram ads? Then an Instagram giveaway, paired with Instagram DM Automation, could be the answer. In fact, according to Tailwind , an Instagram contest or giveaway can help you grow your followers 70% faster in three months than if you don’t run one at all.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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4 White Label Tools to Help Brand Your Agencyamp;#039;s Services

Zumvu

As a digital marketing agency, your team renders its services to clients by using a stack of cloud-based tools.

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Business Growth Strategies for 2023 and Beyond

SMA Marketing

Are you a business owner looking to grow your company? It can be challenging to find the right strategies to propel your business toward success. Business growth is not just about having wider knowledge. It’s about having the right strategies in place to make sure that your business moves on the right track. Transcript: Hey, what's up? And welcome to Hack My Growth.

SEO 98
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How Dell Is Leading The Next Wave Of Best Practices In Packaging Engineering

CMO Network

At some point in the mid-2000s, the Texas-based company, today 31st on the Fortune 500 list and climbing, realized it couldn’t ever reach its objectives if it concentrated only on its products.

Product 98
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Google Optimize will sunset this year

Search Engine Land

Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, marketers still haven’t adopted it fully.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal.

SEO 96
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Seven Reasons Why The Hispanic Segment Can Beat The Recession

CMO Network

As a new year starts, we return to our work routine, facing the prospect of a recession.

CMO 92
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TikTok Staff Can Decide What Goes Viral via @sejournal, @BrianFr07823616

Search Engine Journal

TikTok confirms employees can manually boost videos' reach by using a "heating" button, bypassing the algorithm intended to drive the TikTok experience. The post TikTok Staff Can Decide What Goes Viral appeared first on Search Engine Journal.

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Yahoo To Make Search Cool Again

Search Engine Roundtable

Yahoo posted on Twitter under its Yahoo Search account, "Just popping in to remind everyone that we did search before it was cool. BRB making it cool again." Is that some sort of tease that Yahoo is about to announce something big with web search?

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.