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Having the right Facebook tools to execute your marketing strategy not only makes your job easier, it makes your work more effective and efficient. You wouldn’t use a screwdriver to hammer a nail into a board, right? The same goes for managing your brand’s Facebook presence. The wrong tools can make life a whole lot harder. A successful Facebook marketing strategy touches everything from testing ads to analyzing engagement.
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How difficult can creating and publishing a new Wikipedia page be? It’s far from easy. But these expert tips and lessons (including those from one of the most popular articles we’ve ever published) should make it less difficult for you.
Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity. The post TikTok Marketing Done Right appeared first on Practical Ecommerce.
You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Tripping out of the shower with shampoo still in your hair, you schedule an urgent Zoom call with your leadership team to unveil your brilliance.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Good morning, Marketers, may you live in boring times. Despite what you’ve been told, “May you live in interesting times” is not an ancient Chinese curse. However, its popularity is because of something we have all discovered recently: Enormous societal changes are not easy to get through. For one thing, what do you hold on to when everything is in flux?
A worldwide survey of paid search professionals provides a clear picture of what they’re earning across various sectors and locations. The post New PPC Salary Report Details How Much PPC Pros Earn appeared first on Search Engine Journal.
Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for budgets as small as $500. Brands with budgets of all sizes will be able to access inventory in rental vehicles, hotel rooms, ski resorts and other Edison Interactive DOOH spaces.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
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The Simple Guide To Podcasting written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alex Sanfilippo. In this episode of the Duct Tape Marketing Podcast , I interview Alex Sanfilippo. Alex is the host of the top-rated podcast called Podcasting Made Simple. He is also the founder of PodPros.com, a software company focused specifically on the podcasting industry.
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Looking to grow your agency by taking on enterprise-level clients? Here are some signs you're up for the challenge and positioned to succeed. The post 4 Signs Your Agency Is Ready To Take On Enterprise SEO appeared first on Search Engine Journal.
The list of demands for contemporary marketers is growing. While building brand awareness and generating leads for sales remain at the heart of their operations, businesses want to see how marketing efforts are impacting their bottom line and identify opportunities to scale revenue growth. While revenue growth is often tethered to the idea of spending incremental dollars to grow both team and business, revenue operations – RevOps for short – essentially flips this script.
TikTok has quietly rolled out a search ads beta for specific partners. Learn about the new experience and some tips for using these ads. The post TikTok Launches Search Ads Beta For Selected Partners appeared first on Search Engine Journal.
In this digital age, marketers know that incorporating the right keywords into their content is an essential component of an effective content marketing strategy. Of course, search engines have evolved immensely in recent years, which has had a huge impact on the methodology of Search Engine Optimization (SEO). Gone are the days when content creators could hack search algorithms using cleverly placed keywords and backlinks.
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