Aspiration Marketing

DECEMBER 18, 2023

Bombarding potential customers with generic ads and lifeless web experiences no longer cuts it. In an increasingly competitive digital landscape, brands strive for consumer attention across ever-expanding channels. Breaking through the noise requires truly understanding each user and what makes them tick. The brands that will dominate today realize that success lies not in casting the widest net but in analyzing behavior to engage the right users deeply.

Marketing 227

Marketing Marketers Analytics Branding 227

Martech

DECEMBER 18, 2023

This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.

Management 141

Management Customer Communications Product 141

Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.

SEO 135

SEO User-Generated Place Management 135

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 119

CRM Transform User-Generated Marketing 119

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

DECEMBER 18, 2023

4.95 billion. That’s the number of social media users worldwide. For the savvy marketer, that number represents a market they can tap into to drive business growth. However, that number represents people who use social media in general. Each social media platform has its own monthly average users (MAU). For example, Facebook boasts a whopping 3 billion users.

User-Generated 125

User-Generated Social Media Marketing Food Entertainment 125

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. Unfortunately, times have changed and the reverse IP lookup tools we relied on for so long are no longer as powerful as they once were.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit? The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit?

Email Marketing 110

Email Marketing Health Marketing Marketers 110

Businesses Grow

DECEMBER 18, 2023

I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the marketing world, I usually write about it. So here we go. Attacking the problem I decided that I would write up this case study but NOT name the brand involved.

Branding 108

Branding PR CMO Education 108

Martech

DECEMBER 18, 2023

Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.

Marketing 101

Marketing Marketers Content Marketing 101

Hubspot Marketing

DECEMBER 18, 2023

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report , we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced

Marketing 93

Marketing Marketers Market Research New Technology 93

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Transform 100

Transform Customer eCommerce Key Performance Indicator 100

Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. It’s about strategically placing your message in front of the right eyes at the right time.

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Key Performance Indicator 91

Key Performance Indicator Customer Journey eCommerce CRM 91

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 92

Marketing Strategy Product User-Generated Marketing 92

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Traackr

DECEMBER 18, 2023

We share 6 beauty influencer trends that our data shows are on the rise. From skin tint foundations, to hair oiling, to hygiene shopping hauls, and more.

97

97

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant. Embracing change and innovation is key to thriving in this dynamic environment. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 85

Digital Marketing Market Trends User-Generated Transform 85

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.

Key Performance Indicator 85

Key Performance Indicator Customer Journey eCommerce CRM 85

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. But it’s always good to have new powerful tools at your disposal to enhance creativity, efficiency, and boundless possibilities, right?

Transform 81

Transform Price User-Generated CRM 81

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

DECEMBER 18, 2023

With so many conferences to choose from throughout the year, it’s challenging to prioritize which ones to attend and which to sit out on (and feel FOMO ) while patiently waiting for recordings and recaps. If you didn’t get a chance to join one this year—or you attended so many and need a refresher on what you learned—read on! The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them

Email Marketing 72

Email Marketing Marketing Strategy Education Place 72

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).

Retail 71

Retail Shoppers eCommerce Fashion 71

Vertical Response

DECEMBER 18, 2023

In the digital marketing world, email remains a powerful tool. However, the effectiveness of your email marketing strategy can be undermined if your emails end up in the spam folder. This article will guide you on how to avoid having your emails filtered, ensuring they reach the intended recipients. Understanding Email Filtering Email filtering is a process used by email services to sort incoming messages.

Email Marketing 67

Email Marketing Management Digital Marketing Promotion 67

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. As blog articles, videos, and images such as infographics fill social media and websites, the importance of excellent content marketing increases for companies trying to set themselves apart from their comp

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. In fact, Adobe Analytics reported record ecommerce sales with $9.8 billion spent online on Black Friday and $12.4 billion spent on Cyber Monday, which were increases of 7.5% and 9.6% year over year (respectively).

Retail 52

Retail Shoppers eCommerce Fashion 52

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. As blog articles, videos, and images such as infographics fill social media and websites, the importance of excellent content marketing increases for companies trying to set themselves apart from their comp

Content Marketing 52

Content Marketing Analytics Marketing Marketers 52

Set Up

DECEMBER 18, 2023

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics B2B Trends in 2024 A big theme next year is proactivity. From prioritizing awareness and content, to being memorable and personalizing experiences, there are several methods you can prioritize to drive B2B sales next year.

Branding 52

Branding Marketing Marketers 52

Welcome Software

DECEMBER 18, 2023

Here's the Romantic Lie of content: Creativity is the ex nihilo product of a singular human mind. "Ex nihilo" is Latin for "from nothing." It's the idea that creative ideas spring forth, unbidden and spontaneously, from a single person's mind. They need no help, no support, no details—just glorious content, pouring out like the mighty Nile. I maintain that Hollywood has drilled this into us.

Finance 40

Finance Management Place Content Marketing 40

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

DECEMBER 18, 2023

Last year was a big year for my handmade ornaments company, Forged Flare. We went into 2022 determined to nail our online advertising strategy. We spent the early part of the year experimenting with different platforms, creatives, and approaches so that when the holiday season—our biggest time of year—came, we could crank up the budget and reap the rewards.

Shoppers 119

Shoppers Advertising Advertisers Marketing 119

Litmus

DECEMBER 18, 2023

We’d all like to say our team’s decision-making is perfectly rational and organized…but it isn’t. Or at least not all the time. As much as companies aspire to be data-driven in their budgeting decisions, the reality is that most businesses just aren’t there yet. In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used.

Email Marketing 103

Email Marketing Transform Health Marketing 103

Marketing Insider Group

DECEMBER 18, 2023

Let’s talk about the unsung hero of small business advertising: content marketing. It’s a world where David can outshine Goliath, not by outspending, but by outsmarting. Did you know that content marketing generates over three times as many leads as outbound marketing and costs 62% less? This is a game-changer for any business, proving that strategic, engaging content can level the playing field in advertising.

Advertising 80

Advertising Advertisers Outbound Marketing Market Trends 80

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. It is inexpensive, has a high ROI, and allows for direct and tailored communication in a way no other marketing means can.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding