Hubspot Marketing
MARCH 6, 2023
Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you've probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the world of AI, here are four cons of AI that marketers and brands should keep in mind.
Businesses Grow
MARCH 6, 2023
I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. The short answer is, yes — it still matters, but probably in a way that is much different than you think.
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Digital Marketer
MARCH 6, 2023
Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time. There are countless ways to write copy that converts, but only one way to do it consistently: by using a framework. The Power of a Copywriting Framework Before we introduce you to one of our favorite frameworks, let’s unpack why you should use a framework to begin with.
Jeff Bullas
MARCH 6, 2023
What is artificial intelligence? Well, there are different types of artificial intelligence. The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Buffer Marketing
MARCH 6, 2023
An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. With this feature, you can share content in collaboration with another account. This means your content, whether it be photos or a Reel, will be shared from both accounts rather than just your own.
Social Media Examiner
MARCH 6, 2023
Want to know how to get your first 1,000 Instagram followers? Wondering what to post to attract your ideal target audience? In this article, you’ll discover a step-by-step strategy to speed up your Instagram audience growth without paying for followers. What Marketers Should Know About Growing Instagram Audiences Launching a new Instagram account can be […] The post How to Grow a New Instagram Audience Quickly and in the Right Way appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MARCH 6, 2023
Brave SERPs now feature a rich result created by an AI Summarizer, sometimes summarizing two webpages in a single summary The post Brave Search Engine Summarizing Webpages in SERPs appeared first on Search Engine Journal.
Practical eCommerce - Marketing
MARCH 6, 2023
An active blog can attract, convert, and retain ecommerce customers. Here's our all-new update of WordPress blog tools to make the job easier and more effective. The post 20 WordPress Plugins to Manage a Blog appeared first on Practical Ecommerce.
Martech
MARCH 6, 2023
Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more.
Hubspot Marketing
MARCH 6, 2023
Content creator is a job title that didn't exist a decade ago. Now, 50 million people consider themselves creators, following their passion in a billion-dollar industry. Thanks to social media, it's easier than ever to create, share, and monetize content — flipping the "starving artist" trope on its head. And with massive demand for original and engaging content, there's never been a better time to jump in.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MARCH 6, 2023
Microsoft today unveiled Dynamics 365 Copilot, which it says is “the world’s first AI copilot natively built-in to both CRM and ERP applications.” The system is being rolled out as part of several of the company’s software packages, including CRM , sales and customer service. “Copilot brings the power of next-generation AI capabilities and natural language processing to Dynamics 365, working alongside business professionals to help them create ideas and content faster, complete time-consuming ta
Search Engine Journal
MARCH 6, 2023
Technical SEO tools for agencies abound. What's in your toolkit and how you use them can mean the difference between great success and great failure. The post 20 Essential Technical SEO Tools For Agencies appeared first on Search Engine Journal.
Martech
MARCH 6, 2023
Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)? Will an increasing reliance on first-party data managed through CDPs, plus all the privacy issues surrounding third-party data, conspire to make DMPs extinct?
CMO Network
MARCH 6, 2023
Looking to be customer-centric? It pays to have a female leader. Companies with female CEOs aren’t just more profitable—they also tend to lead in customer experience.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
MARCH 6, 2023
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.
Search Engine Journal
MARCH 6, 2023
Mark Zuckerberg announces a new top-level product group to turbocharge the Meta platform with generative AI experiences. The post Meta Announces New Top-Level Product Group For Generative AI appeared first on Search Engine Journal.
Martech
MARCH 6, 2023
Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers. Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV?
Search Engine Land
MARCH 6, 2023
“I just want to be very clear: Bard is not search.” That’s according to Jack Krawczyk, the product lead for Bard, speaking during a Google all-hands meeting late last week, CNBC reported. Why we care. Following a rushed introduction of Bard, there has been confusion within the search industry. Google is to blame for much of that confusion for the way it introduced Bard at the same time as it teased “AI-powered features” coming soon to search.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
MARCH 6, 2023
Google's John Mueller was asked about a domain name purchased several months ago but still does not rank well in Google Search. John explained that the domain has a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades," John added.
Search Engine Journal
MARCH 6, 2023
Learn more about Snapchat's newest feature, My AI, and how to use it to better engage with your Snapchat audience. The post Snapchat Launches My AI: A New Social Media Chatbot appeared first on Search Engine Journal.
Search Engine Land
MARCH 6, 2023
Google seems to have rolled out a new blue highlight feature for some featured snippets in the Google Search results. Google may highlight specific text that is important in answering your query, directly in the featured snippet result. Also, the font size of the featured snippets with blue highlighted text is larger than featured snippets without blue highlighted text.
Search Engine Roundtable
MARCH 6, 2023
Jack Krawczyk, the product lead for Bard at Google, told Googlers at an all-hands meeting, saying, "I just want to be very clear: Bard is not search.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
MARCH 6, 2023
So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor. Now what? What pieces should be recorded in your strategy document? What information is a must to include? Most importantly, why does it matter ?
CMO Network
MARCH 6, 2023
Generative AI has quickly surfaced onto many product strategy agendas. How should product strategy adapt to it?
Search Engine Land
MARCH 6, 2023
With the popularity of social media came the rise of “link in bio” tools which allow users to create a landing page featuring multiple links they want to share with their audience. Initially designed to get around Instagram’s one-link rule, many brands and influencers now use them in other social media networks to easily share content with one link.
Search Engine Roundtable
MARCH 6, 2023
Since the Google February 2023 product reviews update on February 21st, we've been seeing some pretty big swings in the search results - a lot of volatility, more than the norm. And that continued through the past weekend.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
MARCH 6, 2023
Twitter services are currently not fully working right now, the issue started at about 11:50 am ET on March 6, 2023. The issues include clicking on links on tweets, to loading images, to logging into some Twitter services, like TweetDeck. Links broken. When you click on a link from a published tweet, you’re taken to an error message page that reads: {"errors":[{"message":"Your current API plan does not include access to this endpoint, please see [link] for more information","code":467}
Search Engine Roundtable
MARCH 6, 2023
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management.
Search Engine Land
MARCH 6, 2023
A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the need for transparency, accuracy, and the speed to sync its data quickly.
Search Engine Roundtable
MARCH 6, 2023
Google has made a couple of updates to the Google Maps User Contributed Content Policy around prohibited and restricted content. Specifically, Google updated the definition of personal information under the Civil discourse section and fake engagement under the Deceptive content section.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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