Aspiration Marketing
JUNE 17, 2024
In the digital era, data privacy has emerged as a major concern. In the pre-internet days, such worries were scarce, as it was challenging to gather vast amounts of information from numerous individuals simultaneously.
Sprout Social
JUNE 17, 2024
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific
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Hubspot Marketing
JUNE 17, 2024
Benjamin Franklin once said, “Lost time is never found again.” While that isn’t exactly the most optimistic quote, it’s unfortunately true. Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. We can’t deny AI's cultural renaissance. It has become a part of everyday workflows and conversations.
Martech
JUNE 17, 2024
Trust in business is not quite the same as trust in our personal lives. I think everyone recognizes that. You’ll never trust Salesforce or HubSpot the way you trust your family or your best friend, and I think the people at those companies would whole-heartedly agree on that point. When it comes to trust, the best a B2B tech vendor can hope for is to be where IBM stood when someone coined the phrase, “No one ever got fired for buying IBM.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Businesses Grow
JUNE 17, 2024
For many years, this blog has emphasized earning an audience through thought leadership (authority) rather than rolling the dice, hoping for SEO for traffic. I never thought “hope” was much of a strategy! With the profound disruption from AI, the view of earning authority independent of algorithms seems more relevant than ever. Build your audience, build your own mailing list, and control your destiny.
Martech
JUNE 17, 2024
Shama Hyder is OG social media marketing. At the University of Texas, Austin, she wrote her thesis on Twitter — back when it had 2000 users. She was at SXSW’s first-ever event about interactive. At one point in the interview, Shama says social media marketing is one of the few things she’s good at. You don’t have to talk to her long to know that isn’t true.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 17, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
The CMO Survey
JUNE 17, 2024
The post How CMOs can Embrace the Generative AI Opportunity appeared first on The CMO Survey.
Martech
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
AWeber
JUNE 17, 2024
Email is powerful. In fact, for every dollar spent on email, you can anticipate a $42 return on investment —if you do it well. But before you can grow your email list, you need a plan. Think of it like this. When you start your work day, do you just take a willy-nilly approach? Or, do you look at your calendar to see what’s scheduled for the day, look through your emails to see what fires are burning, etc?
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Lynton Web
JUNE 17, 2024
HubSpot has long been a cornerstone in CRM and marketing, providing businesses with the tools to attract, engage, and delight customers. Its user-friendly interface and robust features make it a favorite among marketers and sales teams alike. However, the true power of HubSpot lies beneath the surface in its ability to be enhanced and extended through Application Programming Interfaces (APIs).
Search Engine Land
JUNE 17, 2024
Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital landscape. Why it matters. Reddit said that 2 in 3 users would purchase a product after seeing an ad on the platform, indicating it is a key platform during the consumer buying journey for product/brand decisions.
Marketing Insider Group
JUNE 17, 2024
Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They’re responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can marketing agencies tailor their content for any industry? Answering that question involves taking a deep dive into content creation and its purpose.
Search Engine Land
JUNE 17, 2024
There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak , but there are also pieces of content that are so powerful, useful and memorable that just a single piece can propel a business forward.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Marketing Insider Group
JUNE 17, 2024
Many individuals in today’s society have become accustomed to getting everything on-demand. This includes TV shows, live broadcasts, movies, and other similar types of entertainment. Gone are the days when consumers were trapped by the limits of pre-programmed, linear TV. Now, streaming has allowed households to cut out cable—or never connect with it at all.
Search Engine Land
JUNE 17, 2024
For consumers, spring may have just kicked off, but for ecommerce and retail marketers, holiday planning is in full swing. After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can i
illumin
JUNE 17, 2024
Every year there is a gamut of creative and heartwarming Father’s Day ads hitting the small screen and this year is no different. From ads that tug at your heartstrings, to comedic takes on parenthood; advertisers hit the mark this year. Each brand has its own take on what it means to be a father, reminding audiences to take the time to show their dad how much they appreciate them.
Rock Content
JUNE 17, 2024
We all use Google. The search engine is so successful that the brand name describes the very action of looking things up online. After all, you don’t “Bing” it, you Google it. Despite that dominance, nearly 20 percent of all online searches happen on engines not named “Google.” When you consider that billions of searches happen every day, that’s actually a lot of not-Googling.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
AWeber
JUNE 17, 2024
“To make money, you have to spend money.” It’s such a common phrase in business that I had to Google who originally said it. It turns out that we can actually trace this quote back to Titus Maccius Plautus, who lived around 200 B.C. Well, here we are, more than 2000 years later, and it’s still true—to an extent. Scaling and growing a business without increasing expenses is a tough puzzle.
DirectMail2.0
JUNE 17, 2024
Thanks to PlanProphet for inviting Morgan DiGiorgio on their podcast and featuring DirectMail2.0 in this blog post, published here with their permission. In today’s swiftly evolving digital realm, traditional marketing avenues such as direct mail encounter fresh hurdles. However, innovative minds like Morgan DiGiorgio, Senior Vice President of Sales and Marketing at DirectMail2.0, are reshaping our understanding and utilization of print marketing.
Tiecas
JUNE 17, 2024
Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. Why look for an alternative? While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.
Backlinko
JUNE 17, 2024
Your small business needs a solid online presence to get discovered. Search engine optimization (SEO) is key. In 2019, Lindsey Bomgren, the founder of the online fitness website Nourish Move Love, was spinning her wheels, creating content that wasn’t reaching her ideal audience. Lindsey shifted her focus to SEO. And by 2021, her website had blossomed into a lucrative six-figure business.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
JUNE 17, 2024
Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial.
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