Aspiration Marketing
JANUARY 16, 2025
Your website should be a lead-generating machine, but most sites convert less than 1% of visitors into leads or customers. That's a dismal return on your investment! Fortunately, conversion rate optimization (CRO) can dramatically increase that percentage. We'll reveal the red flags signaling your website needs CRO, helping you attract more customers and boost your bottom line.
Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.
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Buffer Marketing
JANUARY 16, 2025
Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci
Social Media Examiner
JANUARY 16, 2025
Is your content underperforming? Are you looking for a proven way to grow your leads and sales without constantly creating new content? In this article, youll learn a proven framework to attract your ideal audience. Why Content Marketing Matters in 2025 Content marketing has evolved far beyond simply publishing blog posts and hoping for the […] The post Content Marketing Strategies for 2025: A Framework for Success appeared first on Social Media Examiner.
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Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
JANUARY 16, 2025
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. How? Using a tailored content scoring process.
SocialPilot
JANUARY 16, 2025
If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Social media has officially stepped up as a rival search powerhouse.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
JANUARY 16, 2025
Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. Positioned as an alternative to X, Bluesky reads more like the platform’s original Twitter brand and feel.
Martech
JANUARY 16, 2025
A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.
The LeadG2 Blog
JANUARY 16, 2025
Every year, B2B organizations hit the ground running with the strategies and tactics they think will elicit the best response from their target audience to ensure they hit revenue goals and end the year successful. This year, its clear that the most successful companies have set their focus on: integration of technology sales and marketing team alignment comprehensive focus on the customer lifecycle Companies that prioritize delivering value-driven, personalized, and seamless experiences are the
Martech
JANUARY 16, 2025
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
JANUARY 16, 2025
In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.
Martech
JANUARY 16, 2025
Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. Proven strategies to boost ecommerce performance by 50%.
Chief Martec
JANUARY 16, 2025
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste.
Martech
JANUARY 16, 2025
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Animalz blog
JANUARY 16, 2025
“Wait, would anyone pay $200 per month when you can pay $20 or even use ChatGPT for free?” That’s the first reaction we had when we heard about ChatGPT Pro and its price tag. Two hundred dollars is a lot for a single AI tool, especially when alternatives like Anthropic’s Claude are available for much less. What could possibly justify a 10x cost?
Exposure Ninja
JANUARY 16, 2025
Remember when finding information online meant typing a few keywords into Google and clicking the blue links? Those days are quickly becoming history. We’re witnessing something extraordinary in the world of search for the first time since its launch in 1998, Google is seeing its traffic share decline. This isn’t just another headline; it’s a sign that how people discover information online is fundamentally changing. “ This is a significant milestone for search ,”
Sachs Marketing Group
JANUARY 16, 2025
In todays highly competitive healthcare industry, generating a steady stream of new patients is critical for growing your practice. Whether you run a small private clinic or a large medical office, effective lead-generation strategies can help you generate leads, reach more potential patients, and ensure your practice thrives. As a trusted healthcare lead generation company, Sachs Marketing Group specializes in helping doctors attract and convert healthcare leads through proven digital marketing
SMA Marketing
JANUARY 16, 2025
When building a strong online presence, you may hear terms like “social amplification” and “social media marketing.” While both strategies play vital roles in digital success, they have distinct objectives and approaches. Social amplification is about getting more people to see and share content that’s already made. Social media marketing is about making new content.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Six & Flow
JANUARY 16, 2025
Sales teams waste a shocking amount of time on admin tasks. Logging emails, updating data, booking meetingssound familiar? All that time could be spent closing deals or engaging with prospects. The problem? Its not just time youre wasting; your competitors are likely racing ahead while your sales reps drown in routine tasks.
Traackr
JANUARY 16, 2025
Learn how to future-proof your influencer marketing strategy in light of the potential TikTok ban.
Duct Tape Marketing
JANUARY 16, 2025
Stop Killing Ideas! Use “Yes, And” Instead of “No, Because” written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Duncan Wardle In this episode of the Duct Tape Marketing Podcast, I interviewed Duncan Wardle, former Head of Innovation and Creativity at Disney, who shared his strategies for embedding innovation and creativity into organizational culture.
Martech
JANUARY 16, 2025
For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on Thursday, when Rokt acquired mParticle. Rokt, which uses AI and machine learning to personalize ecommerce experiences for customers, invested $300 million to get control of mParticle. The mParticle solution is now known as mParticle by Rokt. Independent CDPs are a hot commodity right now.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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