Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and

Transform 105

Transform User-Generated Analytics Branding 105

Search Engine Land

FEBRUARY 9, 2024

Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base.

Advertising 137

Advertising Advertisers Management Search Marketers 137

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. They have paved the way for the novices by sharing their knowledge and experiences at large. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities.

Gen Z 121

Gen Z Transform Millennials SEO 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

FEBRUARY 9, 2024

What does the Super Bowl ad game mean for marketers? Don’t let it be just a spectator sport. Contemplate these two questions to boost your B2B marketing — no matter the size of your budget.

Marketing 91

Marketing Marketers 91

Search Engine Land

FEBRUARY 9, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

User-Generated 116

User-Generated SEO PR Digital Marketing 116

Search Engine Land

FEBRUARY 9, 2024

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting February 8, Google will start accepting and running sports betting ads from certified, state-licensed entities with certificates of compliance in North Carolina You must apply for certification to be eligible to promote these ads. Why we care. Advertisers who want to run sports betting ads should apply for certification, without it, promoting their campaigns will not be possible.

Advertising 115

Advertising Advertisers Promotion Search Marketers 115

Martech

FEBRUARY 9, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired.

Finance 83

Finance New Technology CMO Analytics 83

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. You’ll learn research-backed strategies to improve user experience, conversions, and search engine rankings, helping you to scale your current optimisation.

User-Generated 59

User-Generated PR SEO Transform 59

Search Engine Land

FEBRUARY 9, 2024

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement.

Advertising 109

Advertising Advertisers Price Analytics 109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Sachs Marketing Group

FEBRUARY 9, 2024

There are several unique benefits of advertising on Instagram. Instagram advertising opens doors to a world where visual storytelling meets precision targeting, offering businesses a unique opportunity to captivate a global audience. With cost-effective campaigns, detailed performance tracking, and diverse ad formats, small business owners can boost brand awareness, drive traffic, and increase sales, making Instagram an indispensable tool in their digital marketing arsenal.

Advertising 52

Advertising Advertisers Transform Millennials 52

Search Engine Land

FEBRUARY 9, 2024

Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results. Plus Google made some other availability changes to Web Stories. Announcement. “To make sure our documentation aligns with how the feature appears in Google Search. Web Stories don’t appear in Google Images anymore, and the grid view is now a carousel view in Search results,” Google wrote.

Real Estate 121

Real Estate User-Generated SEO 121

Use Insider

FEBRUARY 9, 2024

What is enterprise marketing? Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users. Enterprise marketing strategies usually involve coordinated efforts across different departments within an organization.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Martech

FEBRUARY 9, 2024

Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping customer data into larger categories can help you think more expansively and deeply about how to use this data to improve your business with: A better view of your customer.

Customer 108

Customer Fashion Non-Profit Market Segmentation 108

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications