Fri.Aug 16, 2024

article thumbnail

The marketer’s guide to conquering data quality issues

Martech

Picture this: You’ve just launched a major marketing campaign. The strategy is solid, the creativity is on point. But as the results roll in, something’s off. Conversion rates are low, customer feedback is mixed, and your sales team is grumbling about lead quality. The culprit? Poor data quality — a silent killer that can torpedo even the most brilliant campaigns.

Transform 116
article thumbnail

4 tips for increasing conversions along the buyer’s journey

Martech

Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources — it’s becoming harder to engage consumers and drive conversions. Today’s consumers are savvy. They’re aware of most modern marketing tactics. They use ad blockers, provide junk email addresses on forms, and don’t fall for clickbait headlines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interactive CTV ads boost engagement, fall short on purchases

Search Engine Land

A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could become a major player in the space.

article thumbnail

For consumers, AI is the new IoT

Martech

Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. If there is one thing the public has made clear, it’s that they are not impressed by AI in their products.

article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Could your marketing automation be doing more? by Edna Chavira

Search Engine Land

Many businesses found early success with marketing automation platforms. But as marketing needs evolve, a question arises: Is it time for a change? Join us for Stuck on Autopilot? Upgrade Your Marketing Automation where we’ll explore: The signs it’s time to make a change How to evaluate different platforms Strategies for a smooth migration A real-world example of a successful transition Don’t let outdated technology hold you back!

More Trending

article thumbnail

How AI Grades for Influencers Help With Brand Safety

Content Marketing Institute

One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren't likely to enter into risky political talk? New AI tools can help.

Branding 127
article thumbnail

Meta expands ad attribution tools to boost campaign performance

Search Engine Land

Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. Direct CRM integration for enhanced data insights. Why we care.

CRM 99
article thumbnail

Biotech Beauty: Trending in Beauty Influencer Marketing

Traackr

Learn about the latest social media beauty trend, “biotech beauty”, and what insights it sheds on consumer behavior and beauty influencer marketing.

article thumbnail

Google Search ranking bug unrelated to the core update

Search Engine Land

There is a large, confirmed, Google Search ranking bug is affecting a large number of search results today. This is unrelated to the last core update, the August 2024 core update , that was announced yesterday at around 11 am ET. When. This ranking bug was confirmed at around 2 am ET this morning, Google posted : More details. “There’s an ongoing issue with ranking in Google Search that’s affecting a large number of search results.

SEO 95
article thumbnail

AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

How Google ending continuous scroll could impact ORM

Search Engine Land

Google’s continuous scroll feature allowed users to seamlessly glide through search results without the cumbersome need to click “Next.” Akin to adding more real estate to a Monopoly board, this function served as a potential game-changer for digital marketers and SEO professionals. However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms.

article thumbnail

YouTube tests longer CTV ad breaks

Search Engine Land

YouTube is increasing the duration of ad breaks on Connected TV (CTV) platforms to provide longer uninterrupted viewing sessions. The move follows successful testing that showed 79% of viewers prefer grouped video ads over shorter, dispersed slots. Key points: YouTube expanding longer ad breaks for Connected TV (CTV) experiences. Aim: Provide longer uninterrupted viewing blocks.

article thumbnail

Unraveling Google Navboost and building user trust through UX

Search Engine Land

Google’s commitment to delivering the best search results to its users has led to the development of advanced algorithms to determine the websites that dominate the SERP for any given query. At the core of these efforts is a focus on user satisfaction as a key measure of a website’s quality and relevance. By prioritizing user experience, Google ensures that the most helpful and relevant sites rank higher in search results.

SEO 80