Search Engine Land
JANUARY 12, 2024
Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s own products, advertisers have told Search Engine Land that they are exasperated by the lack of help offered by their reps.
SMEI
JANUARY 12, 2024
On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist. (SCPM – SMEI Certified Professional Marketer -) for students of Course 22 of the High Quality Program, Marketing Major of Ton Duc Thang University at No. 19 Nguyen Huu Tho, Tan Phong Ward,
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Martech
JANUARY 12, 2024
As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal.
Search Engine Land
JANUARY 12, 2024
If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. How people are finding your listing. How many users are getting directions to your business. And more. Let’s look at how you can get these performance insights from your Google Business Profile to track how people interact with your listing.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JANUARY 12, 2024
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a newly minted manager, I felt obligated to offer an accurate and well-informed response. But I simply didn’t have one at the time. Fast forward to today, I’ve helped companies build powerful content marketing engines. Having learned from experts and from my own mistakes, I finally have a nuanced answer to this question.
Search Engine Land
JANUARY 12, 2024
YouTube video layouts can now be edited when converting long-form clips into Shorts. The new editing feature, compatible with all Remix tools, is currently accessible only on iOS but will be rolled out to Android in the near future. Why we care. The new editing tool could prove useful for brands and marketers wanting to capitalize on the popularity of Shorts, viewed by 2 billion monthly logged-in users.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JANUARY 12, 2024
The repercussions of negative, false and defamatory content on the web are profound for businesses and individuals, especially when it ranks highly on Google. This article explores nine of the most effective and commonly used strategies for removing negative content from the web. The effectiveness of these methods can vary due to changes in laws, search engine policies and your specific situation. 1.
illumin
JANUARY 12, 2024
There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. Meta can and should be a part of a marketer’s programmatic approach. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on trac
Search Engine Land
JANUARY 12, 2024
Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside illegal content poses a serious threat to brand safety.
Lynton Web
JANUARY 12, 2024
When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. But they’ll share thoughts on negative experiences with about 16 people, nearly double the amount. Companies are wise to correct any issues that lead to poor experiences before customers share their negative opinions with the masses, but you won’t know what those issues are unless you ask.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
JANUARY 12, 2024
As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy. With the right approach, all companies need is two paragraphs, a few links, and a P.S. to effectively communicate their message, create urgency, and drive conversions. What is a P.S. in email? The P.S. is a sentence or a paragraph added after the main body and signature of a letter (or other body of writing).
Lynton Web
JANUARY 12, 2024
As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth. What is Email Marketing? Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage mea
Content Marketing Institute
JANUARY 12, 2024
Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Rock Content
JANUARY 12, 2024
In the ever-shifting landscape of digital marketing , Google has thrown a curveball by deciding to bid farewell to third-party cookies for many Chrome users. A few days ago, Chrome said goodbye to cookies for approximately 30 million users—around 1% of its entire user base. And by the time we say goodbye to the current year, cookies will be a thing of the past for everyone on Chrome—well, almost.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Welcome Software
JANUARY 12, 2024
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atroph
Rock Content
JANUARY 12, 2024
Apesar do cenário de constantes mudanças do marketing digital , o Google surpreendeu a todos ao tomar a decisão de descontinuar os cookies de terceiros para alguns usuários do Chrome. Há poucos dias, o Chrome eliminou os cookies de 30 milhões de usuários, ou cerca de 1% de todos os usuários. Além disso, os cookies no Chrome serão completamente eliminados até o final deste ano – ou quase!
Welcome Software
JANUARY 12, 2024
The biggest difference between our legacy Full Stack experimentation solution and Feature Experimentation is that all experiments, targeted deliveries, and Multi-armed Bandits (MABs) are based on feature flags. By eliminating the legacy A/B Tests in favor of Rules Engine and A/B Test rules, all A/B Tests are essentially Feature Tests (from legacy), and winning variations can be rolled out without developer involvement.
Litmus
JANUARY 12, 2024
Part 1: Ultimate Guide to Dark Mode in Email Part 2: Dark Mode Email Code Snippets for Developers Part 3: Dark Mode Tools & Tips Part 4: The Dark Mode Toolkit Dark Mode. The tech industry started buzzing with these two words back when Apple added Dark Mode to its desktop email client in 2018. The following year, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Welcome Software
JANUARY 12, 2024
It’s the second week of January and although it’s a new year, I’m still the same old me. Back at work, I’ve got new enthusiasm powered by an endless stream of holiday treats that came across my plate in December, but I can already see the bright shiny content strategy I dreamed up in November slipping away. Sure, I’ll execute on the big stuff; those pillar posts will happen, for sure, and I’ll refresh some key pieces of content so they don’t fully atroph
Martech
JANUARY 12, 2024
On the eve of the National Retail Federation’s annual convention, Google Cloud announced a slew of new AI-powered tools for retailers. They are designed to ease the rollout of chatbots and AI, improve search and create more personalized shopping experiences. There appears to be a significant need for improvement in all these areas. Only about one-third of consumers who have used virtual assistants are satisfied with them and nearly 20% don’t want to use them again, according to a new survey from
Martech
JANUARY 12, 2024
Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized and open source AI tools could become seriously competitive with ChatGPT and other commercial large language models. Graichen educates a worldwide audience on the use of Bittensor, a decentralized AI network that incentivizes participants to train and operate more than 4,000 machine-le
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