Martech
JULY 13, 2023
There are plenty of articles about what one should do in marketing — best practices , hacks, tips, tricks and so on. However, sometimes it is helpful to think about this in another way. In other words, what one should not do. Here are a few ideas of what not to do in marketing operations. 1. Don’t forget the legal department Legal and marketing departments have a love-hate relationship.
Aspiration Marketing
JULY 13, 2023
Aspiration Marketing proudly announces a most recent milestone: the HubSpot Onboarding Accreditation. This accreditation is regarded as a commitment to excellence and expertise in implementing the HubSpot platform.
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Search Engine Land
JULY 13, 2023
Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up. First came the humble brag about how their business turned over $20 million in a year with PPC ads. And this combo was finished with a vicious knockout statement about how AI will kill SEO. In today’s article, I will tell you why he’s right.
Aspiration Marketing
JULY 13, 2023
Webinars are a powerful tool for businesses to educate and engage with their audience, but what happens after the webinar? Following up with attendees is crucial for building relationships and converting them into customers. Yet, many businesses struggle to follow up effectively, leaving potential leads on the table. From crafting effective follow-up emails to nurturing leads with drip campaigns, we're here to provide actionable tips for each stage of the follow-up process.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 13, 2023
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data. Prime members splashed out on more than 375 million products worldwide and saved over $2.5 billion on Amazon’s discounted deals.
Martech
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 13, 2023
ChatGPT's viral popularity wanes as website traffic and downloads drop; users complain AI chatbot's performance is worsening. The post Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain appeared first on Search Engine Journal.
Search Engine Land
JULY 13, 2023
Threads is implementing branded content tools to give marketers access to paid promotion opportunities. Meta’s new social platform doesn’t serve ads yet. However, this feature will enable brands to explore the possibility of running influencer campaigns. Why we care. Meta is waiting until Threads reaches a critical mass before selling ad space, which is proving a little frustrating for brands wanting to be one of the first to advertise on the fastest-growing social app in the world.
Search Engine Journal
JULY 13, 2023
Content silos aside, discover the impact of categories and structure have on your SEO efforts in this week's Ask An SEO. The post Do Categories & Structure Matter More For SEO Than Just Content? appeared first on Search Engine Journal.
Search Engine Land
JULY 13, 2023
Enterprise SEO plays by different rules. Strategies that may work for small or niche websites won’t always work at scale. So what exactly can happen when enterprise SEO gets too big ? In this article, I’ll share three real-life examples. Then, you’ll learn a potential antidote for more efficient management of SEO at scale. Facing the indexing dilemma Small sites tend to grow one page at a time, using keywords as the building blocks of an SEO strategy.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JULY 13, 2023
So much is happening when it comes to artificial intelligence and marketing technology that it’s a struggle to keep up with it all. To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs.
Search Engine Land
JULY 13, 2023
The short visuals paired with instant verification via comments have positioned TikTok as a challenger in the search industry in a way no other social platform has been able to achieve. Today’s headlines may focus on how Gen Z uses TikTok as a search engine, but it’s not limited to Gen Z. Millennials are TikToking. Even my mom – a boomer – is on board, and your mom probably is, too.
Martech
JULY 13, 2023
Online shoppers set a new Prime Day record this year. Consumers spent $12.7 billion on July 11 and 12, up 6.1% from 2022, according to Adobe Analytics. Sales came in heavier on the second day of the event, when online customers spent $6.3 billion, up 6.4% year-over-year. In 2022, Prime Day sales reached $11.9 billion. Why we care. Amazon is an ecommerce giant.
Search Engine Land
JULY 13, 2023
Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. But with all of this data movement, you end up stuck with a version of (not so real) “real-time” marketing data.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JULY 13, 2023
Google Bard rolls out major expansion with new features, languages, and availability in additional countries. The post Google Bard Expansion: New Features, New Languages, New Countries appeared first on Search Engine Journal.
Buffer Marketing
JULY 13, 2023
The LinkedIn team , referred to as “unlikely champions of creativity” by the Creative Review , have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands. Creators like Justin Welsh have seen massive success by focusing on LinkedIn, gaining audiences in the hundreds of thousands.
Search Engine Journal
JULY 13, 2023
New platform makes it easy and fast to create an online presence with WordPress The post Bluehost Unveils AI-Powered WordPress Platform appeared first on Search Engine Journal.
Digital Marketer
JULY 13, 2023
Are you a business owner looking to build a successful ecommerce website? If so, then SEO should be at the top of your list. Search engine optimization can make or break an online store – optimizing for search engines is essential for any ecommerce website if you want to stand out from the competition and increase traffic. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JULY 13, 2023
It’s been almost a week since the launch of Instagram Threads, Meta’s new social network that competes directly with Elon Musk’s Twitter. And this is not the first time that Instagram has made a kind of “clone” of other social networks, right? Keep in mind that Stories and Reels were created to reproduce Snapchat and TikTok features respectively.
Social Media Examiner
JULY 13, 2023
Want to learn more about using Google Analytics 4 (GA4)? Wondering what kinds of reports and insights GA4 can give you? In this article, you’ll discover how to get started with GA4. Why Has Google Analytics Changed? It's official: from July 2023, Google has shut down Universal Analytics in favor of the newer platform. Even […] The post Getting Started With GA4: A Practical Approach appeared first on Social Media Examiner.
AWeber
JULY 13, 2023
Have you ever sat down to write something and felt…totally stumped? Ah, yes. It’s the dreaded writer’s block. I know the feeling all too well. Just a few weeks ago, I was sitting at my desk, staring at a blinking cursor, desperately willing it to conjure up the words that seemed to have escaped me. My mind was blank. After hours of torturing myself, I realized I needed a break and decided to do something productive.
Martech
JULY 13, 2023
With creative workers across the board, including marketers, looking to a future of generative AI-powered content creation, some of the highest profile vendors of the disruptive technology are facing regulatory inspection and at least one lawsuit. In April, OpenAI, creators of ChatGPT, made concessions to Italy’s data protection agency in an attempt to bring itself into compliance with GDPR.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Marketing Institute
JULY 13, 2023
You learned about verbs in elementary school. Yet too many writers forget the power they possess. Stand out in the proliferation of boring, weak, and ineffective language by slashing through wasted, wimpy verbs.
Kuno Creative
JULY 13, 2023
Are you ready to expand your marketing department? Or perhaps you realize that asking your reduced staff to do less with more has quickly led to overwhelm and reduced key performance indicators. For companies with any kind of real estate in the digital landscape, an effective inbound marketing strategy is a must-have; the challenge is often implementation.
Scoop.it!
JULY 13, 2023
Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.
CMO Network
JULY 13, 2023
Early numbers show that Amazon’s two-day Prime Day extravaganza was a record-setting success. But what does that mean for the rest of retail?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JULY 13, 2023
See comments from OpenAI CEO on the leaked FTC investigation document and how OpenAI plans to respond to allegations that it violated the FTC Act. The post OpenAI CEO Responds To FTC Investigation As AI Concerns Rise appeared first on Search Engine Journal.
Sachs Marketing Group
JULY 13, 2023
To generate leads with Google Local Services Ads, first set up your account and verify your business details. Optimize your profile by adding relevant categories, detailed service areas, and a compelling business description. Encourage satisfied customers to leave reviews, improving your ranking in local search results. A well-optimized ad, coupled with strong customer reviews, can significantly boost visibility and lead generation.
Lynton Web
JULY 13, 2023
What happens when you land on a website that’s hard to navigate? You get frustrated, and you leave. Building a user-friendly navigation system for your website should rank as high as the design priority itself. Let’s dig into what website navigation is and a few best practices to help you lower your website bounce rate. What is Website Navigation? Website navigation is an interface that allows your visitors to find content and other features on your site.
Set Up
JULY 13, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Shonodeep Modak , the CMO of the energy management division of Schneider Electric, to discuss why he admires L'Oreal’s brand, advice he would share with his younger self, and more. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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