Aspiration Marketing

APRIL 15, 2024

Are you getting the most out of your SaaS marketing budget? It's a question that keeps many SaaS companies up at night. Without clear data on what's working and what's not, it's easy to waste valuable resources on marketing campaigns that aren't delivering results. The good news? By tracking the right SaaS marketing metrics, you can gain valuable insights that will help you optimize your campaigns, improve lead generation, and ultimately drive sales.

Marketing 262

Marketing Marketers Marketing Strategy 262

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.

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Customer Food Place Marketing Strategy 134

Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers. We’ve all seen the impact of YouTube stars and TikTok influencers. But now, there’s something new on the scene: B2B creators. We’re not just talking about any influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices.

Transform 127

Transform Thought Leadership Manufacturing Market Segmentation 127

Practical eCommerce - Marketing

APRIL 15, 2024

Content drives visitors which drive email subscriptions which drive sales. All are measurable. The post How to Track ROI from Content Marketing appeared first on Practical Ecommerce.

Content Marketing 123

Content Marketing eCommerce Marketing Marketers 123

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. But is that enough? Not quite. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 119

Customer Social Media Marketing Analytics Promotion 119

Businesses Grow

APRIL 15, 2024

This week marks the fifteenth anniversary of my blog. Crazy, right? I realize that nobody cares about an anniversary like this … I don’t even care, honestly … but I thought I would use the milestone as a teachable moment because blogging changed my life. And here is the main lesson of the milestone: To stand out in this world, you have to be known.

Transform 114

Transform Thought Leadership CMO Entertainment 114

The LeadG2 Blog

APRIL 15, 2024

Unfortunately, there's no such thing as an unlimited marketing budget. For success, you need to develop a strategy that maximizes your resources for the best ROI, but determining where you should invest your marketing dollars can be confusing. Should you focus on branding or sales? Sales marketing centers on promoting products and services to generate immediate revenue.

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Branding Customer loyalty Marketing Marketers 112

Martech

APRIL 15, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

CRM 110

CRM eCommerce Retail User-Generated 110

Search Engine Land

APRIL 15, 2024

Want to rank highly in 2024 and beyond? Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results.

SEO 108

SEO Customer loyalty User-Generated Product 108

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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User-Generated Management Customer Promotion 105

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions. Examine how brand mentions impact search marketing, both on traditional and social search platforms.

Branding 99

Branding Manufacturing Real Estate PR 99

Martech

APRIL 15, 2024

Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across cloud and on-premise systems. It has a market cap of more than $11 billion and last year debuted Claire GPT, a generative AI tool to help companies handle data. Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its we

CRM 103

CRM Management Customer Marketing Strategy 103

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. The digital realm and present-day patterns of online consumer behavior have redefined how companies must generate leads to expand customer awareness, convert visitors into customers, and i

Content Marketing 98

Content Marketing Marketing Marketers Marketing Strategy 98

David Meerman Scott

APRIL 15, 2024

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

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Advertising Advertisers Marketing Marketers 67

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

Direct Mail 52

Direct Mail Marketing Marketers 52

Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Additionally, most SaaS customers make purchasing decisions for their entire company.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Whos Mailing What

APRIL 15, 2024

In this episode, we talked with locr about how they work with marketers by using geodata to create relevant personalized maps and geo-information services for direct mail and print campaigns.

Direct Mail 52

Direct Mail Marketing Marketers 52

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. Yet, the flames that engulfed Chartres Cathedral on June 15, 1194, sparked not only a fervent effort to rebuild a sacred monument but also an innovative approach to fundraising that laid the groundwork for centuries of marketing practices to come.

Direct Mail 52

Direct Mail Communications Promotion Marketing Strategy 52

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Set Up

APRIL 15, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics CMO’s New Friend, the CBO The recent rise of the Chief Brand Officer (CBO) has many questioning if that makes the CMO role obsolete.

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CMO Advertising Advertisers Place 52

Rock Content

APRIL 15, 2024

Are you finding it increasingly challenging to create high-quality content at scale? You’re not alone. Many businesses, marketers, and agencies grapple with this question. This dilemma often stems from a lack of a well-defined content creation strategy. But, what exactly is a content creation strategy, and why is it so crucial? A content creation strategy is a critical roadmap guiding your content marketing efforts.

Transform 52

Transform Logistics SEO Digital Marketing 52

Sprout Social

APRIL 15, 2024

It’s the scenario no business wants to face. A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact.

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Management Communications Health PR 128

Litmus

APRIL 15, 2024

There are two kinds of people: Those who chase after inbox zero and those who have 45,000 unread emails. Whether you’re always curating your incoming emails into carefully considered folders or letting it ride, chances are you have some kind of organizational system. As email geeks, we subscribe to all kinds of random emails in the hopes that an inspirational design will drop in one day (ask me about the hundreds of emails I get from Cadbury despite not living in England anymore!).

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SEO Shipping Email Marketing Customer Journey 88

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing