Content Marketing Institute
JULY 8, 2022
A great content strategy should shape and change what you’ve said in the past – and what you’ll say in the future. Robert Rose explains how to reboot your strategy (with a little help from your fans).
Hubspot Marketing
JULY 8, 2022
Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission.
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Search Engine Journal
JULY 8, 2022
Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI. The post Drive Online Sales With These 5 Search Optimizations appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 8, 2022
Google has created a new landing page in the Google Search Central help documentation section for the latests major algorithm updates. This is only the updates Google deems "relevant to website owners" and most hyperlink to their announcements on their blog about these updates.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
JULY 8, 2022
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note that we will not post listings without a salary range. July 8. Growth Product Manager @ Quorum (U.S. remote). Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps a
Search Engine Roundtable
JULY 8, 2022
Google Ads seems to have added new location targeting options for your campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees the ads and who is excluded from the ads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
JULY 8, 2022
Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison who said version 2.1 is now out.
Many Chat
JULY 8, 2022
It’s time all Instagram users had an answer to the elusive question, “Should I be using hashtags?” We’re not going to keep you in agony through the following 1,000 words to find the answer—it’s a definite yes. You should absolutely be working hashtags into your Instagram marketing strategy. They are a powerhouse tool for getting your content and brand noticed.
Search Engine Roundtable
JULY 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Check out the new Google Ads Editor, version 2.1.
Sachs Marketing Group
JULY 8, 2022
Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. While search engines have come a long way since the days of Netscape, the basic principle behind any good search engine remains the same: all data ultimately serves to help the algorithm better sort new and existing information and provide users with relevant, experienced, and authoritative content.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
JULY 8, 2022
Google's John Mueller said on Reddit that any SEO or search ranking issues your site has would not be related to any sort of ratio between follow to nofollow links on your site. John said it is just not a thing and not the cause of any ranking issues.
Search Engine Journal
JULY 8, 2022
Audit enterprise-level websites with these tips that will save you time in crawling millions of web pages. The post 14 Must-Know Tips For Crawling Millions Of Webpages appeared first on Search Engine Journal.
Exposure Ninja
JULY 8, 2022
Whether you’re operating as a one-man band or a full orchestra, selling more seats to your next gig is a crucial way of generating income — and increasing your chances of a standing ovation. But how can small businesses easily increase their online sales , attract new customers and convert website visitors without the resources of multinational giants?
Many Chat
JULY 8, 2022
Influencer marketing, like any business, takes time, dedication, and some clever skills to boot, especially if you want to make a splash on one of the biggest platforms on social media—Instagram. Not only do you need a powerful content creator who is charismatic with a great personality and some excellent marketing skills, but you also need to understand how to cater to your followers and give them value time and time again.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
JULY 8, 2022
Elon Musk is trying to back out of his $44 billion agreement to acquire Twitter, as per a filing with the Securities and Exchange Commission. The post Twitter Buyout Uncertain As Elon Musk Pulls Out Of Deal appeared first on Search Engine Journal.
illumin
JULY 8, 2022
2022 is proving to be a big year for the travel and tourism industry. After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC). Our list of Most Viewed Video Ads for […]. The post Most Viewed Video Ads: Summer Travel 2022 appeared first on AcuityAds Inc.
Search Engine Roundtable
JULY 8, 2022
Two years ago, Google made a new Google Merchant Center policy named Website needs improvement. Well, now free listings accounts with this issue status are still active, but their products have limited visibility on Google.
Litmus
JULY 8, 2022
What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr. QQ Mail. Bell Mail. 163 Mail.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Econsultancy
JULY 8, 2022
Is this the age of the retailer marketplace? Over the past 24 months, a diverse array of retailers have taken steps to launch online marketplaces: from outdoor clothing brands such as Decathlon and Mountain Warehouse to supermarkets like Kroger and Carrefour, DIY stores such as B&Q, craft supplies retailers like Michaels, and many more. These marketplaces range from the focused and curated to the.
Search Engine Roundtable
JULY 8, 2022
This week, I published the monthly Google webmaster report - a great place to catch up on the Google news. Google may have done another algorithm update on July 5th and July 7th. Google created its own landing page for its algorithm.
Digital Marketer
JULY 8, 2022
As a marketer, you aren’t getting the respect you deserve. You are a hard worker that loves what you do. You have spent years learning an ever-evolving list of skills, testing and refining your craft as technology and society have chaotically shifted drastically. You help businesses to make more money, allowing them to hire more people, create better products, and build empires of sustainable revenue.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Quikly
JULY 8, 2022
The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.
Digital Marketer
JULY 8, 2022
My screen time is up to 8 hours some days. Admittedly, a lot of that is my own personal scrolling addiction, but at least 2 of those per day are spent doing work-related research on TikTok. “Research on TikTok? You mean…watching TikToks?” Yes. Exactly. And I get paid to do it. Getting familiar with the trends, the lingo, the songs, what goes viral (and what doesn’t) is an essential part of establishing your brand on TikTok.
OnPassive Marketing
JULY 8, 2022
Mobile marketing is a vast subject, with so many aspects to be looked at. The possibilities are endless, from apps for your phone to a remote control for your TV. This article will take you through 5 of the most common mobile marketing services in 2022 and discuss their involvement. Introduction To Mobile Marketing Services. 1. Mobile marketing services allow businesses to communicate with their target audiences through mobile devices like smartphones and tablets. 2.
Digital Marketer
JULY 8, 2022
Successful businesses know ?their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they want businesses to cater their content according to their needs and not the other way round. Context marketing is an excellent solution for any brand that wants to up its advertising game.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Whos Mailing What
JULY 8, 2022
In this episode, I talked with Altus Marketing about how the company works with non-profit organizations to reach audiences with direct mail.
Sachs Marketing Group
JULY 8, 2022
On a large scale, digital marketing has not changed much in 2022. You want your website to rank well, you want to have an interesting social media presence, you want to dominate the local competition for your respective niche or industry, and you want to look into the benefits of promoting and selling your products or services through ecommerce. But on a more granular level, businesses should beware of the way the landscape is changing to favor online and offline interaction, a shift in SEO stra
Whos Mailing What
JULY 8, 2022
In this episode, I talked with Altus Marketing about how the company works with non-profit organizations to reach audiences with direct mail.
Martech
JULY 8, 2022
When you think of young adults, do you picture a crowd of Millennials whiplashing between FOMO and YOLO? Then it’s time to update that mental image! Today’s young adults are members of Gen Z – the generation coming up behind Millennials. And, as such, they have a different set of behaviors, attitudes and expectations for brands than the YOLO crowd did.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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