Hubspot Marketing

FEBRUARY 17, 2023

According to our 2023 Marketing Strategy Trends Report , 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a strategy refresh or leveraging the channel for the first time, this post is your guide to the different types of social media content and the benefits it’ll bring to your business.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Sprout Social

FEBRUARY 17, 2023

Co-branding is a marketing strategy for businesses to work together and reach a wider audience with new products. According to one survey, 71% (nearly three-quarters of consumers) enjoy co-branding partnerships and the new product options they bring about. Throughout this article, we’ll talk more about what co-branding is, the benefits of the strategy and introduce some popular examples of co-branding done right.

Branding 131

Branding Millennials Promotion Price 131

Aspiration Marketing

FEBRUARY 17, 2023

The boss says it's time to get a company blog up and running. Someone introduced them to the idea of inbound marketing , and they're all in. The ball's in your court, so.now what? The internet is chock full of tips and tricks for starting a blog (believe us, we know), and you can easily spin through your waking hours just trying to make sense of the conflicting information in some of these posts.

Inbound Marketing 130

Inbound Marketing Marketing Marketers Content Marketing 130

Unbounce

FEBRUARY 17, 2023

Back in the ‘70s, Jeff Taylor was writing copy for ads at one of his father’s radio stations. He recalls one interaction fondly: I wrote my first piece of copy. The client read it, looked at me, and said, “You’ll work in an ad agency one day.” I was 12. Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Search Engine Journal

FEBRUARY 17, 2023

Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML best practices The post Four Takeaways from Google’s Updated Link Guidance appeared first on Search Engine Journal.

SEO 128

SEO 128

Martech

FEBRUARY 17, 2023

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a product or service when a customer enters a pre-defined location, such as your brick-and-mortar store? Or by reminding your customers that it’s happy hour — and that you offer two-for-one appetizer specials — when they’re near your bar or restaurant during a specific time of day?

Marketing 121

Marketing Marketers User-Generated Retail 121

Search Engine Roundtable

FEBRUARY 17, 2023

Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop using 403 and 404 server status codes to reduce the crawl rate of Googlebot. He said they have seen an uptick in the number of sites and CDNs doing this and they need to cut it out.

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Social Media Examiner

FEBRUARY 17, 2023

Curious how AI can enhance your NFT project? Looking for AI tools to create NFT art? In this article, you'll discover how to use AI tools to create and promote NFT projects. Why Use AI Tools for NFT Projects Many aspects of NFT projects require the experience of multiple disciplines. There is the artwork, the […] The post Using AI to Create and Promote NFTs appeared first on Social Media Examiner.

Promotion 114

Promotion 114

Search Engine Roundtable

FEBRUARY 17, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. FYI.

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Martech

FEBRUARY 17, 2023

The use of large language models like those developed by ChatGPT and Google are going to impact traditional search. There’s no doubt about that — and the changes are imminent. Some commentators see trouble looming. Chris Penn of TrustInsight recently told us : “(I)f unbranded search is the lion’s share of your search traffic, particularly your converting search traffic, you should be very concerned.

eCommerce 113

eCommerce User-Generated Analytics Direct Marketing 113

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Neil Patel

FEBRUARY 17, 2023

Want to increase your conversion rate? Look no further than the colors you’re using on your website. I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. With a few simple color tweaks, you can dramatically boost clicks, subscriptions, registrations, and purchases. All it takes is a little understanding of the colors you want to use and what will work best.

Branding 110

Branding Food Neuromarketing Marketing 110

Search Engine Journal

FEBRUARY 17, 2023

Every search engine is different. Transform your search strategy by incorporating an integrated approach to stay ahead of the game. The post Building An Integrated Search Strategy appeared first on Search Engine Journal.

Transform 109

Transform SEO 109

Econsultancy

FEBRUARY 17, 2023

Mike Fantis is VP Managing Partner at performance marketing agency DAC Group. We caught up with Mike to find out more about his role. We also discuss marketing budgets, the importance of first-party data, and what’s to come as we head further into the year. My role is split across running the UK operations, managing key accounts, client management, and heading up the marketing and business.

Performance Marketing 107

Performance Marketing Marketing Marketers Management 107

Search Engine Journal

FEBRUARY 17, 2023

Over 600,000 active installations of ShortPixel Enable Media Replace WordPress Plugin The post WordPress Vulnerability: ShortPixel Enable Media Replace Plugin appeared first on Search Engine Journal.

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Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Roundtable

FEBRUARY 17, 2023

Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search interface. Google is doing something similar on mobile search, but now they are tucking the search menu items, video, images, maps, etc., in a left bar menu.

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CMO Network

FEBRUARY 17, 2023

Keeping and motivating your top talent as budgets continue to be stretched should be one of the key focus areas for every CMO.

CMO 98

CMO 98

Search Engine Roundtable

FEBRUARY 17, 2023

Microsoft Bing has added a "more" button on some featured snippets in the mobile search interface. When you click on the more button, there is this brief and subtle animation that opens up more details from the site.

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Rock Content

FEBRUARY 17, 2023

Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Tech and marketing experts have been enthusiastic, but many were admittedly baffled as to which elements came together to make this particular platform especially appealing to all ages and occupations, since everyone from teens to company executives seem

Gen Z 97

Gen Z Health Communications Digital Marketing 97

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Roundtable

FEBRUARY 17, 2023

John Mueller of Google said not all Googlebots use the same rendering engine, in fact, not all Googlebots need to do rendering John added. So while the main desktop and mobile Google search crawlers, the main Googlebots, do rendering and render JavaScript pretty well, not all the Googlebots do or need to.

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Rock Content

FEBRUARY 17, 2023

Talking about iFood is talking about big numbers. Market leader in food, beverages and other consumer items delivery in Latin America, the Brazilian company now has a great presence throughout Latin America, being instantly recognized by the various populations. However, maintaining and expanding this success depends on much more than excellent service.

Food 93

Food CRM Communications Promotion 93

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value. However, there’s a right way and a wrong way to create short-form content – and a right time and a wrong time to publish it.

Entertainment 89

Entertainment User-Generated SEO Education 89

Search Engine Roundtable

FEBRUARY 17, 2023

Did you see the scrollable and expandable features in some user experiences with the Google Search knowledge panel and answer boxes?Well, here are examples of both - I am not sure if they are new, for some reason, I don't think they are - but I don't think I've covered it before.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Marketing Sherpa

FEBRUARY 17, 2023

Here is a summary of the February 15th LiveClass with the MECLABS SuperFunnel Research Cohort. I have the byline, but in truth I didn’t really write this like the articles I normally write.

Content Marketing 82

Content Marketing Marketers Marketing 82

Search Engine Roundtable

FEBRUARY 17, 2023

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Search Engine Land

FEBRUARY 17, 2023

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future. Microsoft anticipates that the Bing AI chatbot’s more human-like responses will attract a larger user base for its search feature, resulting in an increase in advertisers.

User-Generated 81

User-Generated Advertisers Advertising Product 81

Rock Content

FEBRUARY 17, 2023

The content marketing universe is a wide space full of different possibilities, knowledge and experts. Inside it, we can find an endless variety of subjects that may help professionals and businesses succeed in their strategies. With so many topics to cover and subjects to specialize in, it is easy to understand the need for becoming an expert in specific areas of digital and content marketing.

CMO 75

CMO SEO Entertainment Marketing 75

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Land

FEBRUARY 17, 2023

As I go down the rabbit hole of exploring the new Microsoft Bing AI with ChatGPT , I keep finding more and more interesting answers. One such example is when I ask Bing Chat a question and it sources itself as one of the answers. Yes, Bing Chat can list bing.com as a citation for an answer in its search results. So in a sense, the AI is becoming the journalists on some level.

Health 80

Health Food Management SEO 80

CMO Network

FEBRUARY 17, 2023

The report is a continuation of the first edition, that was first published in December 2022.

CMO 75

CMO 75

Search Engine Land

FEBRUARY 17, 2023

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from the Google Search Relations team wrote. Why the notice. There has been a recent increase in the number of sites and CDNs using these techniques to try to limit Googlebot crawling. “Over the last few months we noticed an uptick in website owners and some content delivery netw

SEO 80

SEO 80

CMO Network

FEBRUARY 17, 2023

It can be seen that most marketers’ perception of GenZ consumers is often a little confused. This is not surprising when you consider they are a generation that greatly differs from any before.

Gen Z 73

Gen Z CMO Marketing Marketers 73

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing