Social Media Examiner

FEBRUARY 7, 2024

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients. Keeping the Customer First: Insights from “The Experience Maker” Providing a remarkable customer […] The post Beyond Transactions: How to Build Lasting Client Partnerships appeared

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Customer Marketing Marketers 100

Calvyn Lee Blog

FEBRUARY 7, 2024

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing channels are at driving visitors.

Analytics 130

Analytics SEO Communications Management 130

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Optimizing image file names, alt text, and schema.

Product 131

Product SEO Copywriting eCommerce 131

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.

Transform 124

Transform CRM Finance Communications 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

FEBRUARY 7, 2024

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers.

Search Marketers 128

Search Marketers Marketing Marketers 128

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

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Promotion Advertising Advertisers Price 117

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.

Millennials 110

Millennials Marketing Marketers Marketing Automation Platform 110

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing for search engines and providing a smooth user journey.

SEO 115

SEO Customer Journey eCommerce Customer 115

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Transform 105

Transform Analytics User-Generated Management 105

Buffer Marketing

FEBRUARY 7, 2024

A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more.  There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.

Analytics 105

Analytics Real Estate User-Generated Social Media Marketing 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

FEBRUARY 7, 2024

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.

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Email Marketing Marketing Marketers Energy 104

Martech

FEBRUARY 7, 2024

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience.

Transform 104

Transform New Technology SEO Digital Marketing 104

Customers.ai

FEBRUARY 7, 2024

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

FEBRUARY 7, 2024

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Litmus

FEBRUARY 7, 2024

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every Litmus plan , to help you embrace this new era of email with open arms: Litmus Email Guardian monitors and protects all of your most important emails Litmus Pe

Email Marketing 92

Email Marketing Place Branding Product 92

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content.

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Analytics User-Generated Place Social Media Marketing 91

Chief Martec

FEBRUARY 7, 2024

Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.

B2C 90

B2C Finance Customer Journey New Technology 90

Hubspot Marketing

FEBRUARY 7, 2024

You want to learn about search engine optimization (SEO) , but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we'll review a step-by-step SEO tutorial to help you get your SEO strategy off the ground.

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SEO CRM Analytics User-Generated 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

FEBRUARY 7, 2024

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the PPC community on this evolving strategy.

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Non-Profit Whitepaper Advertising Advertisers 116

Martech

FEBRUARY 7, 2024

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser.

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Advertising Advertisers Product Branding 112

Duct Tape Marketing

FEBRUARY 7, 2024

How To Produce Better Content With Collaborative AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary AI tool reshaping the landscape of content marketing today, Lately AI.

User-Generated 83

User-Generated Transform Analytics Content Marketing 83

Content Marketing Institute

FEBRUARY 7, 2024

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.

Marketing Strategy 77

Marketing Strategy Marketing Marketers 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Influence & Co

FEBRUARY 7, 2024

Perfecting the email newsletter isn't easy. Here are 10 brands that do an exemplary job of sending comprehensive, engaging email newsletters.

Branding 79

Branding Content Marketing Marketing Marketers 79

Rock Content

FEBRUARY 7, 2024

Branded traffic isn’t just one more type of traffic to keep track of. It offers fast results and is key to the long-term success of your business. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. The implications of this are huge. It means over 40% of consumers already have their minds made up when shopping online.

SEO 52

SEO Branding Non-Profit Shoppers 52

Six & Flow

FEBRUARY 7, 2024

Data integrity plays pivotal role in your RevOps framework. Being one of the most important pillars that RevOps stands tall on, data is the glue that keeps everything together, enabling informed decisions, trend identification, performance tracking, and process optimisation. But without a well-organised data management infrastructure, your data won't be accurate or reliable; hence, your RevOps framework may fall apart.

Management 52

Management 52

Rock Content

FEBRUARY 7, 2024

Although artificial intelligence (AI) has technically been part of creative workflows for a while, it’s been an especially hot topic for the past year or so. Everyone, from independent content creators to huge companies, has been exploring the potential of various generative AI tools. Some have tried using text-based tools like ChatGPT to take some guesswork out of content creation, while others are experimenting with image generation via tools like Midjourney and Stable Diffusion.

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User-Generated Copywriting Digital Marketing Product 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

FEBRUARY 7, 2024

Your business’s success hinges on several factors, one crucial element is your ability to understand and adapt to your competitors. Responding effectively to their strategies can make all the difference in propelling your business forward. According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success.

Price 94

Price Marketing Marketers Analytics 94

Rock Content

FEBRUARY 7, 2024

Let the SEO games of 2024 begin! On February 2, 2024, Google revamped its SEO beginner’s guide. There, you can explore some fresh, up-to-date insights aligning with the latest updates to the world’s biggest search engine’s core algorithm. For SEO newbies, it’s a fantastic read, especially if you aim to become a pro in the field.

SEO 52

SEO User-Generated Management Product 52

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and their message is loud and clear: Stop interrupting and start listening. Consumer behavior tells you what information they’re looking for. The brands that pay attention and address those needs will build long-term trust.

Finance 95

Finance PR Shipping Education 95