Wed.Feb 07, 2024

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Beyond Transactions: How to Build Lasting Client Partnerships

Social Media Examiner

Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? In the article, you’ll discover practical ways to improve relationships with your clients. Keeping the Customer First: Insights from “The Experience Maker” Providing a remarkable customer […] The post Beyond Transactions: How to Build Lasting Client Partnerships appeared

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Why SEO Agency need to access my Google Analytics

Calvyn Lee Blog

Here are some key reasons why an SEO agency needs access to Google Analytics (GA): (Before start, if you would like to know What is Google Analytics? ) 1. Understand User Behavior and Content Performance: Traffic Sources: Identify where your website traffic comes from (organic search, paid ads, social media, etc.) to understand how effective different marketing channels are at driving visitors.

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Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Search Engine Land

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create an LSA linked to your GBP without your knowledge, preventing your ad from reaching consumers.

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Why integrations will be critical to AI in 2024

Martech

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Microsoft Copilot updates: New design, image editing tools and video highlights

Search Engine Land

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s updated Copilot homepage is designed to make navigation smoother, though it might take a bit of getting used to. Meanwhile, the new in-platform image editing features eliminate the need for another program, saving you time and possibly expense.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

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Product page SEO: A complete guide

Search Engine Land

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Optimizing image file names, alt text, and schema.

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An Ultimate Guide to Social Media Automation for Your Business

Spiralytics

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks.

Transform 105
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20 AdWorld Pros to Pay Attention to in 2024

Customers.ai

Jumping into the ad scene is like entering a party where everyone’s talking at once. You’ve gotta know who to listen to. That’s where our lineup of the coolest, most savvy ad pros comes into play. These are the folks who don’t just follow trends; they’re out there setting them. From crafting mind-blowing digital campaigns to making waves with innovative strategies, they’ve got the creds to back it up.

Transform 104
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Greg Kihlstrom: Spotlight on the expert

Martech

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience.

Transform 103
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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New in Litmus: Boost email engagement in minutes with Live Polls in Litmus Personalize

Litmus

In this new era of email, first party data matters more than ever. Measuring email opens alone is not enough to gauge email performance. Email engagement is gold, but subscriber expectations are skyrocketing almost as fast as your email workload and complexity is growing. Last fall we launched two new powerful features, available in every Litmus plan , to help you embrace this new era of email with open arms: Litmus Email Guardian monitors and protects all of your most important emails Litmus Pe

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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to use the right hashtags. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content.

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SEO and UX: Finding the strategic balance for optimal outcomes

Search Engine Land

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO. The key is finding the right balance between optimizing for search engines and providing a smooth user journey.

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Developer vs. non-developer is the wrong divide; what matters with no-code is knowing what you’re doing

Chief Martec

Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C , with some occasional high-performance components written in 8086 Assembly language.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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IAB Tech Lab slams Google Privacy Sandbox

Martech

As currently consituted, Google Privacy Sandbox faces multiple challenges, said IAB Tech Lab in a new report. The report is a “fit gap analysis” designed to provide the industry with an understanding of how Google’s proposed solution will support the most basic and common use cases. The Privacy Sandbox is intended to offer an alternative method of executing targeted digital advertising once third-party cookies are fully deprecated on the Chrome browser.

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Crickets? Rethink Your Livestream Strategy

Content Marketing Institute

Few may watch your livestreams, but that doesn’t mean only a few can benefit from that content. Discover how to expand its reach across your marketing strategy.

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How To Produce Better Content With Collaborative AI

Duct Tape Marketing

How To Produce Better Content With Collaborative AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Kate Bradley Chernis, former rock and roll DJ turned founder and CEO of a revolutionary AI tool reshaping the landscape of content marketing today, Lately AI.

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You've Got Mail: 10 Brands That Send Exemplary Email Newsletters

Influence & Co

Perfecting the email newsletter isn't easy. Here are 10 brands that do an exemplary job of sending comprehensive, engaging email newsletters.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Branded Traffic Secrets: The Gateway to SEO Domination

Rock Content

Branded traffic isn’t just one more type of traffic to keep track of. It offers fast results and is key to the long-term success of your business. Statistics from August 2018 to August 2019 found that 42% of online searches worldwide are branded. The implications of this are huge. It means over 40% of consumers already have their minds made up when shopping online.

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Impact of Bad Data on Revenue Growth

Six & Flow

Data integrity plays pivotal role in your RevOps framework. Being one of the most important pillars that RevOps stands tall on, data is the glue that keeps everything together, enabling informed decisions, trend identification, performance tracking, and process optimisation. But without a well-organised data management infrastructure, your data won't be accurate or reliable; hence, your RevOps framework may fall apart.

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AI Content Creation: Beyond the Buzzwords, Crafting a New Era of Creativity

Rock Content

Although artificial intelligence (AI) has technically been part of creative workflows for a while, it’s been an especially hot topic for the past year or so. Everyone, from independent content creators to huge companies, has been exploring the potential of various generative AI tools. Some have tried using text-based tools like ChatGPT to take some guesswork out of content creation, while others are experimenting with image generation via tools like Midjourney and Stable Diffusion.

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SEO Step-by-Step Tutorial: 8 Easy Basics for Beginners to Master

Hubspot Marketing

You want to learn about search engine optimization (SEO) , but where do you start? You’ve probably heard of a few basic terms, like keyword research, but what else do you need to know? I this post, I'll walk you through the basic vocabulary you need to know and tips for learning SEO on your own. Then, we'll review a step-by-step SEO tutorial to help you get your SEO strategy off the ground.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Google’s SEO Guide for Beginners Gets a Refresh!

Rock Content

Let the SEO games of 2024 begin! On February 2, 2024, Google revamped its SEO beginner’s guide. There, you can explore some fresh, up-to-date insights aligning with the latest updates to the world’s biggest search engine’s core algorithm. For SEO newbies, it’s a fantastic read, especially if you aim to become a pro in the field.

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12 of the best competitive intelligence tools for marketers

Sprout Social

Your business’s success hinges on several factors, one crucial element is your ability to understand and adapt to your competitors. Responding effectively to their strategies can make all the difference in propelling your business forward. According to Crayon’s 2023 State of Competitive Intelligence Report, 66% of stakeholders say competitive intelligence (CI) is important to their success.

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the PPC community on this evolving strategy.

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How to Use the SUBTRACT Function in Excel

Hubspot Marketing

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. In fact, Excel’s simple formulas make it easy to add and subtract numbers and cell values without breaking out a calculator.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Owned asset optimization: The key to connecting with financial consumers

Martech

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and their message is loud and clear: Stop interrupting and start listening. Consumer behavior tells you what information they’re looking for. The brands that pay attention and address those needs will build long-term trust.

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14 Easy to implement email marketing best practices to improve results

AWeber

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.

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9 Ways to Grow Your Following on X/Twitter

Buffer Marketing

A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more.  There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.

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