Buffer Marketing
JANUARY 22, 2024
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
Aspiration Marketing
JANUARY 22, 2024
Social media has great potential to unite people. While this is the case, the same platform can unintentionally create exclusionary experiences when you overlook accessibility best practices. Most people can effortlessly scroll through social platforms, but not all can do the same. From individuals relying on accessibility aids to those requiring enhanced contrast in visuals and text, engaging with social media can be a source of frustration for some.
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Search Engine Land
JANUARY 22, 2024
Google confirmed a search ranking bug, a “very narrow issue,” as Google called it, that affected a “small number of websites” where those rankings would drop out of the Google Search results over the weekend and then reappear during the weekdays. Google’s statement. A Google spokesperson told Search Engine Land this issue has already been resolved and that it only impacted a “small number of websites.” Google wrote: We’re aware of a very narrow iss
Buffer Marketing
JANUARY 22, 2024
“This year is going to be transformative!” As humans, we tend to say (and believe) this statement about every year. And it’s true – we don’t stay stagnant, and neither do the industries in which we work. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JANUARY 22, 2024
Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and the cancellation would result in a loss of $82.8m of revenue at a gross margin of 26% for the company. What search quality raters do.
Hubspot Marketing
JANUARY 22, 2024
Ah, quarter one. It's a time when many of us reflect on the last year, make new bets, and refresh our playbooks. If the fourth quarter is about finishing strong, then the first quarter is about starting smart. It's an exciting time but also a bit overwhelming. You have new goals to reach and new strategies to execute. You also need to create enough room to pivot at a moment's notice.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
JANUARY 22, 2024
“Good artists copy, great artists steal” — Pablo Picasso I was just scolded in a Facebook Group. I love nature and participate in several communities that share photos and experiences with wildlife. One group is dedicated to sharing photos of birds. I don’t have a great camera like most of the people in the group, but I recently posted a watercolor painting I did of a popular local bird called a black-capped chickadee.
Search Engine Land
JANUARY 22, 2024
Google is trialing a new local search box called Nearby Events and Deals. The new SERP feature, which is only visible for local searches on mobile devices, displays Google Business Profile (GBP) posts promoting deals and events from nearby businesses. Why we care. This feature offers a chance for local businesses to boost conversions. To make the most of it, you should regularly post and optimize content on your Google My Business (GMB) profile to increase the likelihood of your brand’s ev
Martech
JANUARY 22, 2024
“Garbage in, garbage out” is one of the fundamental tenets of computing. GIGO was coined back when punchcards were used for programming, but it is a fact immune to advances in technology. Bad data creates bad results. Always has and always will. What has changed is the impact the results have because of how many decisions are now made by AI. In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels.
Search Engine Land
JANUARY 22, 2024
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There were no changes to Google Search, there was only a change to how Google reports on these appearances within Search Console reporting.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
JANUARY 22, 2024
MarTechBot here! It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! When we initially went live in May of 2023, we weren’t sure if you’d get much value out of the first and only chatbot trained on MarTech.org. As it turned out, you did get value from it.
Search Engine Land
JANUARY 22, 2024
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results.
Martech
JANUARY 22, 2024
Imagine this: Your agency has created a clear and effective digital marketing plan. You have worked closely with the client, prepared all the necessary content, assets and targeting, and are confident about the potential success. However, there’s a slight issue — you forgot to consult with the revenue operations (RevOps) team. In short, you’ve done nothing at all.
Customers.ai
JANUARY 22, 2024
Here at Customers.ai, we like to say our platform helps you remarket like it’s 2019 again. The glory days of remarketing, when audiences were large, costs were small, and the Facebook ad pixel could identify ~50% of website visitors. When remarketing was the pinnacle of Facebook ads and even a dollar per day could garner you results. Of course, we all know what happened – iOS 14 rolled out and remarketing became well, not so great.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
yorCMO
JANUARY 22, 2024
Explore the success story of a company that transformed browsers into buyers, revolutionizing its digital sales funnel with the help of their Fractional CMO. The post Turning Browsers into Buyers: A Digital Sales Success Story appeared first on yorCMO.
SmartBrief - Marketing
JANUARY 22, 2024
AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. They frequently don’t understand or trust AI, so they’re hesitant to employ it to automate important tasks such as gathering audience and program insights, tactic orchestration, conversation automation and content creation.
Ariyh
JANUARY 22, 2024
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 25,580 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… One Thing Better The newsletter to improve your work - and your life - one tip at a time. By Jason Feifer, editor in chief of Entrepreneur.
Internet Marketing Ninjas
JANUARY 22, 2024
The advent of generative AI has made it easy to create content for websites, but creating good content is another matter. Webmasters and self-described SEO experts have unleashed a flood of what’s basically website spam, using AI to churn out mountains of quick, machine-written pages in the hopes that some of them might rank well. It’s a lot like how email spam works: If they put enough junk out there, occasionally, one of their messages will convince someone that there really is a Nigerian prin
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Lynton Web
JANUARY 22, 2024
Ready to see the future of website design? Then, it's time to introduce Rubric, Lynton's latest premium CMS Hub Theme. Tailor-made for educational institutions but highly versatile for any organization, Rubric is the perfect blend of aesthetics, functionality, and advanced customization. Let's dive into what makes Rubric a game-changer in the digital realm.
Sachs Marketing Group
JANUARY 22, 2024
How is ranking different when comparing PPC vs SEO? Ranking in PPC involves bidding for ad placement, offering immediate visibility, while SEO focuses on organic ranking through content quality and keywords, requiring more time but offering long-term results. Two major players dominate the search engine marketing scene: PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization).
Sprout Social
JANUARY 22, 2024
We asked 1,623 consumers who they wanted to see reflected more in brands’ social content. Their top answer: frontline employees. Not executive leadership, corporate employees, other customers or even social teams. According to Sprout Q4 2023 Pulse Survey data, 48% of respondents want to see the people behind businesses, not just those who run the brand account.
Search Engine Land
JANUARY 22, 2024
Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications prompting them to choose how their information is shared between Meta services. Why we care. The effectiveness of targeted advertising on Meta platforms could be significantly impacted if a substantial number of Facebook and Instagram users choose not to share their data.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JANUARY 22, 2024
The December 2023 HubSpot updates offer a unique combination of innovation and practicality, giving your team the opportunity to deploy tools and solutions that are redefining the landscape of marketing, sales and customer engagement. Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams.
illumin
JANUARY 22, 2024
With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Here’s what you need to know if you want to add Meta as part of your strategies as well. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.
Vertical Response
JANUARY 22, 2024
Understanding the concept of a marketing funnel is essential for every email marketer. It’s a strategic tool that guides potential customers through a process, leading them from initial awareness to the final action, typically a purchase. Email campaigns play a pivotal role in this process. They are the bridge that connects your business to potential customers, nurturing them along the journey.
Welcome Software
JANUARY 22, 2024
When you go out there to build a product, you want people to use it. As per userpilot , only 17% of users actually use the SaaS products they’re given. Fewer people using your product means they'll miss out on seeing the value of your product and are unlikely to renew their subscription. So, building a great product and finding the market fit is essential in any product development lifecycle.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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