Tue.Sep 13, 2022

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The budget bottleneck: How to get more from your marketing budget

Martech

Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your team have ever dreamed about. Sadly, that’s not likely to happen. Most marketing leaders fight tooth and nail to scrape together every extra dollar available for their marketing budgets. Sound familiar? No matter how big or small your budget is, what matters is how you spend it.

Marketing 102
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2022 Marketing Alternatives to Event Marketing

Aspiration Marketing

There’s no debate that when it comes to creating a lasting impression and trusted relationship, a face-to-face approach is best. Whether it’s a pitch meeting, a conference, or a trade show, nothing replaces the human touch for getting a deal done. In fact, when it comes to the realm of event marketing, over 75% of content marketers say that it’s the single most effective marketing channel in their arsenal.

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Comment on How to Remove Penalties with Double 301 Redirects by Mark

Diggity Marketing

Thanks for the nice idea. One question: do i have to clone my site to both the middle and to the last destination as well? Having identical sites with 100% same content isn’t harmful for SEO?

SEO 190
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14 TikTok tools to amplify your social video strategy

Sprout Social

The days of using fancy filming equipment to create video content for your brand are gone. TikTok has made it as simple as having a smartphone, the TikTok app and sometimes, a tripod or ring light—your call. But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. And with 1 billion active users in TikTok , there’s a good chance your future customers are on the platform.

Analytics 137
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Daily Search Forum Recap: September 12, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There was a core update announced today.

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The Meticulous Writer’s 12-Step Blog Post Checklist

CopyBlogger

Do you use a blog post checklist before you publish? While planning your content calendar is the first part of. Continue Reading. The post The Meticulous Writer’s 12-Step Blog Post Checklist appeared first on Copyblogger.

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Twitter Profiles Are Serious Sales Channels

Practical eCommerce - Marketing

Creator-type entrepreneurs offer lessons to all merchants for optimizing a Twitter profile. We explain. The post Twitter Profiles Are Serious Sales Channels appeared first on Practical Ecommerce.

eCommerce 109
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Social Media Analytics: A Guide To Get Started via @sejournal, @kristileilani

Search Engine Journal

Learn how to use social media analytics to determine the effectiveness of your social media marketing and advertising efforts. The post Social Media Analytics: A Guide To Get Started appeared first on Search Engine Journal.

Analytics 109
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What is "Quiet Quitting"? And Why It's Trending on Social Media

Hubspot Marketing

Ever had a job where you clocked in, kept your head down for 8 hours, and clocked out? No staying extra hours to finish out a project or volunteering for tasks beyond your assignment workload. This is what Millennials and Gen Z are calling quiet quitting. Learn why it’s trending on social media and how companies should address it. What’s quiet quitting?

Gen Z 106
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Google Consolidates A/B Testing SEO Impact In Search Help Documentation

Search Engine Roundtable

Just like with Google's consolidation of preventing spam on your site, Google did the same with its blog post on how to minimize A/B testing impact in Google Search. Google has repurposed that old blog post into an official help document in the Google Search developer docs.

SEO 100
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How Much Do Content Creators Make? [Average Salary in 2022]

Hubspot Marketing

The creator economy is bustling — so much so, a LinkedIn report found job postings for creators have nearly tripled since 2021. While the demand is there, one important question remains: is the salary keeping pace? Here, we'll cover the average salary of content creators , what influences the number, and strategies to increase your salary. Table of Contents.

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10 Hated Marketing and Business Expressions: Catch Us If You Can

Content Marketing Institute

Even experts get the buzzword blues. How many of these industry clichés and overused terms will you hear at Content Marketing World or on #CMWorld this week? We don’t suggest calling anyone out – but we don’t mind if you keep score.

Marketing 100
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Lynton Retreat 2022: The Great Outdoors

Lynton Web

For the first time in three years, Lynton employees were able to gather in person for our yearly company retreat. Our team descended upon Little Arrow Outdoor Resort Aug. 22-26, 2022, and met each other with hugs, cheers, and lots of laughs. Lynton has grown exponentially since our last virtual retreat in 2021 , so we had a lot of catching up to do and new faces to meet.

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Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Martech

Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both World War I and World War II, Switzerland refused to join any side. They weren’t naive. They built an impressive military and moved into defensive positions. However, they never engaged in war.

Food 98
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Top 10 SaaS Application Trends You Need to know in 2022

Zumvu

Software as a service model has gained immense popularity in the past few years.

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Webinar: Make your marketing stand out this holiday season

Martech

Get ready for the biggest shopping season of the year. Black Friday and Cyber Monday are just around the corner, and this year is shaping up to be very different from previous years. With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction.

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Top Digital Marketing Blogs to Follow

Kuno Creative

A vital aspect of successful marketing programs is staying up to date on the latest news, trends and best practices across the industry. Great resources for staying on the leading edge of what’s working and what’s not are the many blogs that report on the digital marketing industry — including topics ranging from search engine optimization to social media marketing to conversion intelligence.

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3 brands using scarcity marketing to increase demand

Quikly

Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google September 2022 Broad Core Update Is Live - What We Are Seeing Now

Search Engine Roundtable

Google Search has started to roll out the second broad core update of the year, the September 2022 broad core update. It started on September 12, 2022 at about 11:25 am ET and can take about two weeks to roll out.

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Microsoft Ads Unveils New Smart Campaign Features via @sejournal, @brookeosmundson

Search Engine Journal

The newest update to Microsoft Ads Smart Campaigns includes a coveted multi-platform feature, giving them a competitive advantage over Google. The post Microsoft Ads Unveils New Smart Campaign Features appeared first on Search Engine Journal.

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Google: We Will Never Penalize You For Not Having H1 Attributes

Search Engine Roundtable

Google's John Mueller said something he normally does not say, the word "never." He said Google will never penalize a site for not having an H1. John said this on Reddit, adding that it is good practice and low effort to have H1s but you won't be penalized for not having them on your site.

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How To Add Google Analytics To WordPress via @sejournal, @JuliaGeekPack

Search Engine Journal

Improve your content by collecting more data. Explore 3 different ways to add Google Analytics to WordPress to gain valuable insights into your website traffic. The post How To Add Google Analytics To WordPress appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Measure Content Marketing ROI Easily Using This Effective Approach

Pam Didner

Facebook. Twitter. LinkedIn. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession.

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Getting Started With Reddit Advertising: What You Need To Know via @sejournal, @closedloop

Search Engine Journal

Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide. The post Getting Started With Reddit Advertising: What You Need To Know appeared first on Search Engine Journal.

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Google Review Guidelines Now Prohibit Incentivizing Removal Of Negative Reviews

Search Engine Roundtable

Google has updated its Google Maps contributor guidelines, specifically disallowing a business to incentivize those who leave negative reviews to remove those reviews. Previously, the guidelines only prohibited incentivizing leaving positive reviews.

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The Next Google Slap? How to Prepare for Google’s Updated Destination Requirements Policy?

Digital Marketer

Next month (October 2022), Google is updating the Destination requirements policy requiring that ad experiences on destinations (i.e. blogs and landing pages) follow the Coalition for Better Ads Standards. The impact on publishers and advertisers could be significant, as they’re used to having more control over their ad placements. To help you get ready for the new advertising policy requirements, we’ve put together a list of resources that includes information on what to expect and

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Report: Google Showing Fewer Featured Snippets, But I Am Not Sure.

Search Engine Roundtable

According to both RankRanger and Semrush, Google is showing fewer featured snippets in the search results since Thursday, September 8th. Personally, I am not seeing this when I search but this is what these two tracking tools are showing.

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How to Increase CTR in Your Email Marketing Efforts

Litmus

Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more.

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UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] via @sejournal, @BennyJamminS

Search Engine Journal

Ready to upgrade your web presence and boost results? Our new UX & SEO ebook has everything you need to know. The post UX & SEO: Strike The Right Balance. Achieve Maximum Results [Ebook] appeared first on Search Engine Journal.

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Daily Search Forum Recap: September 13, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google announced a new core update yesterday and so far and early on.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.